Multiple Choice
Door to door sales
A) are effective as they enable face to face contact
B) are used without any other contact
C) have lower return on investment than other direct marketing techniques
D) are used to build up lists of possible customers
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Small local businesses<br>A) cannot afford direct marketing<br>B)
Q3: Direct and database marketing<br>A) cannot be tested<br>B)
Q4: Strengths of direct marketing include<br>A) targeting<br>B) personalising<br>C)
Q5: Direct and database marketing<br>A) aims only at
Q6: Direct and database marketing uses<br>A) messages sent
Q7: Loyalty schemes are<br>A) less effective than price
Q8: Direct mail is<br>A) perceived as irritating<br>B) disregarded
Q9: Direct marketing effectiveness<br>A) cannot be measured<br>B) can
Q10: Direct and database marketing weaknesses include<br>A) a