Question 1

Retailers like Sam's Club that promise bottom-dollar prices are often self-service operations.

Accepted Answer

A) True 
 B)False

Question 2

A ________ is a smaller shopping center with upscale stores,convenient locations,and expensive landscaping.It is typically located near affluent residential neighborhoods.

Accepted Answer

A) superregional center 
B) strip center 
C) lifestyle center 
D) franchise 
E) freestanding retailer 
A) superregional center 
B) strip center 
C) lifestyle center 
D) franchise 
E) freestanding retailer

Question 3

Which of the following is true about convenience stores?

Accepted Answer

A) They carry mostly shopping goods. 
B) They charge lower-than-normal prices for shopping goods. 
C) They are reluctant to change their store designs and offerings to adjust to changes in the market. 
D) They create time utility for their customers. 
E) They create form,time,and place utility for their customers. 
A) They carry mostly shopping goods. 
B) They charge lower-than-normal prices for shopping goods. 
C) They are reluctant to change their store designs and offerings to adjust to changes in the market. 
D) They create time utility for their customers. 
E) They create form,time,and place utility for their customers.

Question 4

Which type of self-service store is a food store with a limited selection of items and few brands per item?

Accepted Answer

A) convenience store 
B) box store 
C) specialty store 
D) variety store 
E) leased department store 
A) convenience store 
B) box store 
C) specialty store 
D) variety store 
E) leased department store

Question 5

Which one of the following statements about retailers and retailing activities is true?

Accepted Answer

A) Retailers create form utility. 
B) Most retailers are multi-million dollar operations. 
C) Retailers are members of channels of distribution. 
D) About half of all U.S.workers are employed by retailers. 
E) Retailers sell only to businesses. 
A) Retailers create form utility. 
B) Most retailers are multi-million dollar operations. 
C) Retailers are members of channels of distribution. 
D) About half of all U.S.workers are employed by retailers. 
E) Retailers sell only to businesses.

Question 6

Five years ago,the Paradise Surf Shop was the only surf-gear store catering to women.It carried everything the serious female surfer needed to ride the waves.In terms of its merchandise assortment,it had a ________ assortment.

Accepted Answer

A) shallow and deep 
B) narrow and deep 
C) shallow and broad 
D) broad and deep 
E) shallow and narrow 
A) shallow and deep 
B) narrow and deep 
C) shallow and broad 
D) broad and deep 
E) shallow and narrow

Question 7

The Healthy Bites Grill is fast-food restaurant chain that sells burgers made from lean buffalo meat,fries that aren't fried,and veggie pockets with soy cheese.The company is four years old and already has outlets in New York,Japan,Canada,and Kuwait,and has plans to expand to many other markets.In which stage of the retail life cycle is the Healthy Bites Grill?

Accepted Answer

A) introduction 
B) growth 
C) maturity 
D) expansion 
E) extension 
A) introduction 
B) growth 
C) maturity 
D) expansion 
E) extension

Question 8

A retail site's storefront and marquee are both examples of ________.

Accepted Answer

A) store layout 
B) visual merchandising 
C) experiential marketing 
D) trade areas 
E) customer services 
A) store layout 
B) visual merchandising 
C) experiential marketing 
D) trade areas 
E) customer services

Question 9

Cannibalization is not a concern for traditional retailers who also operate an e-commerce site because the two locations attract completely different markets.

Accepted Answer

A) True 
 B)False

Question 10

What is the merchandise assortment of an airport bookstore that sells only a few books but a large variety of magazines?

Accepted Answer

The airport bookstore has a na

Question 11

Customers of a ________ buy most of the store's products in larger-than-normal packages and quantities.

Accepted Answer

A) warehouse club 
B) department store 
C) factory outlet store 
D) leased department store 
E) hypermarket 
A) warehouse club 
B) department store 
C) factory outlet store 
D) leased department store 
E) hypermarket

Question 12

Which type of self-service store offers a limited line of inexpensive items,often at a single price point?

Accepted Answer

A) convenience store 
B) box store 
C) specialty store 
D) variety store 
E) leased department store 
A) convenience store 
B) box store 
C) specialty store 
D) variety store 
E) leased department store

Question 13

Store location planners conducting a site evaluation would consider all of the following EXCEPT which one?

Accepted Answer

A) local zoning laws 
B) the impact of color on customer behavior 
C) traffic flow 
D) visibility from the street 
E) ease of delivery access 
A) local zoning laws 
B) the impact of color on customer behavior 
C) traffic flow 
D) visibility from the street 
E) ease of delivery access

Question 14

The majority of direct salespeople are women.

Accepted Answer

A) True 
 B)False

Question 15

When sales are made in a local Walmart,the sales data is sent to Walmart headquarters where the data are used to build a picture of the buying habits of people who shop at individual Walmarts across the nation.The use of ________ makes this possible.

Accepted Answer

A) POS systems 
B) social shopping 
C) e-commerce 
D) e-menus 
E) direct selling 
A) POS systems 
B) social shopping 
C) e-commerce 
D) e-menus 
E) direct selling

Question 16

Which of the following statements about department stores is true?

Accepted Answer

A) Department stores are more successful in America today than they have ever been. 
B) Department stores typically offer shallow and narrow assortments. 
C) Department stores are more popular in America than they are abroad. 
D) Department stores are typically self-service. 
E) Department stores were a dominant type of retailer in the first half of the twentieth century. 
A) Department stores are more successful in America today than they have ever been. 
B) Department stores typically offer shallow and narrow assortments. 
C) Department stores are more popular in America than they are abroad. 
D) Department stores are typically self-service. 
E) Department stores were a dominant type of retailer in the first half of the twentieth century.

Question 17

When a cashier at the local grocery store purposefully fails to scan all of the items purchased by her friends and allows her friends to leave the store without paying for all of their items,the cashier is engaged in sweethearting.

Accepted Answer

A) True 
 B)False

Question 18

What elements are involved in atmospherics?

Accepted Answer

Atmospherics is the use of col

Question 19

Factory outlet stores tend to have a very broad assortment of merchandise.

Accepted Answer

A) True 
 B)False

Question 20

Pier 1 Imports started as a single store in San Mateo,California,offering low-priced beanbags,love beads,and incense to baby boomers.Today it sells quality home furnishings and decorative accessories.Why is Pier 1 Imports a perfect case study of the wheel-of-retailing hypothesis?

Accepted Answer

The wheel-of-retailing hypothesis states

Retailers like Sam's Club that promise bottom-dollar prices are often self-service operations.

A ________ is a smaller shopping center with upscale stores,convenient locations,and expensive landscaping.It is typically located near affluent residential neighborhoods.

Which of the following is true about convenience stores?

Which type of self-service store is a food store with a limited selection of items and few brands per item?

Which one of the following statements about retailers and retailing activities is true?

Five years ago,the Paradise Surf Shop was the only surf-gear store catering to women.It carried everything the serious female surfer needed to ride the waves.In terms of its merchandise assortment,it had a ________ assortment.

A retail site's storefront and marquee are both examples of ________.

Cannibalization is not a concern for traditional retailers who also operate an e-commerce site because the two locations attract completely different markets.

What is the merchandise assortment of an airport bookstore that sells only a few books but a large variety of magazines?

Customers of a ________ buy most of the store's products in larger-than-normal packages and quantities.

Which type of self-service store offers a limited line of inexpensive items,often at a single price point?

Store location planners conducting a site evaluation would consider all of the following EXCEPT which one?

The majority of direct salespeople are women.

When sales are made in a local Walmart,the sales data is sent to Walmart headquarters where the data are used to build a picture of the buying habits of people who shop at individual Walmarts across the nation.The use of ________ makes this possible.

Which of the following statements about department stores is true?

When a cashier at the local grocery store purposefully fails to scan all of the items purchased by her friends and allows her friends to leave the store without paying for all of their items,the cashier is engaged in sweethearting.

What elements are involved in atmospherics?

Factory outlet stores tend to have a very broad assortment of merchandise.

Pier 1 Imports started as a single store in San Mateo,California,offering low-priced beanbags,love beads,and incense to baby boomers.Today it sells quality home furnishings and decorative accessories.Why is Pier 1 Imports a perfect case study of the wheel-of-retailing hypothesis?

Welcome to the World of Marketing: Create and Deliver Value

Strategic Market Planning: Take the Big Picture

Thrive in the Marketing Environment: the World Is Flat

Marketing Research: Gather, analyze, and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Price the Product

Old and New Media: From One-To-Many to Many-To-Many

One to Many: Advertising, public Relations, and Consumer Sales Promotions

Many to Many: Trade Promotion, direct Marketing, and Personal Selling

Deliver Value Through Supply Chain Management, channels of Distribution, and Logistics

Filters

Exam 16: Retailing: Bricks and Clicks

Retailers like Sam's Club that promise bottom-dollar prices are often self-service operations.

A ________ is a smaller shopping center with upscale stores,convenient locations,and expensive landscaping.It is typically located near affluent residential neighborhoods.

Which of the following is true about convenience stores?

Which type of self-service store is a food store with a limited selection of items and few brands per item?

Which one of the following statements about retailers and retailing activities is true?

Five years ago,the Paradise Surf Shop was the only surf-gear store catering to women.It carried everything the serious female surfer needed to ride the waves.In terms of its merchandise assortment,it had a ________ assortment.

A retail site's storefront and marquee are both examples of ________.

Cannibalization is not a concern for traditional retailers who also operate an e-commerce site because the two locations attract completely different markets.

What is the merchandise assortment of an airport bookstore that sells only a few books but a large variety of magazines?

Customers of a ________ buy most of the store's products in larger-than-normal packages and quantities.

Which type of self-service store offers a limited line of inexpensive items,often at a single price point?

Store location planners conducting a site evaluation would consider all of the following EXCEPT which one?

The majority of direct salespeople are women.

When sales are made in a local Walmart,the sales data is sent to Walmart headquarters where the data are used to build a picture of the buying habits of people who shop at individual Walmarts across the nation.The use of ________ makes this possible.

Which of the following statements about department stores is true?

When a cashier at the local grocery store purposefully fails to scan all of the items purchased by her friends and allows her friends to leave the store without paying for all of their items,the cashier is engaged in sweethearting.

What elements are involved in atmospherics?

Factory outlet stores tend to have a very broad assortment of merchandise.

Pier 1 Imports started as a single store in San Mateo,California,offering low-priced beanbags,love beads,and incense to baby boomers.Today it sells quality home furnishings and decorative accessories.Why is Pier 1 Imports a perfect case study of the wheel-of-retailing hypothesis?

Welcome to the World of Marketing: Create and Deliver Value

Strategic Market Planning: Take the Big Picture

Thrive in the Marketing Environment: the World Is Flat

Marketing Research: Gather, analyze, and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Price the Product

Old and New Media: From One-To-Many to Many-To-Many

One to Many: Advertising, public Relations, and Consumer Sales Promotions

Many to Many: Trade Promotion, direct Marketing, and Personal Selling

Deliver Value Through Supply Chain Management, channels of Distribution, and Logistics

Filters