Question 1

Which of the following types of retailers obtain surplus merchandise from manufacturers and offer brand-name,fashion-oriented goods at low prices?

Accepted Answer

A) specialty stores 
B) warehouse clubs 
C) off-price retailers 
D) department stores 
E) hypermarkets 
A) specialty stores 
B) warehouse clubs 
C) off-price retailers 
D) department stores 
E) hypermarkets

Question 2

A master distributor is most likely to work in which of the following?

Accepted Answer

A) a box store 
B) a B2B e-commerce site 
C) a party plan system 
D) network marketing 
E) an experiential store 
A) a box store 
B) a B2B e-commerce site 
C) a party plan system 
D) network marketing 
E) an experiential store

Question 3

A large retail store that wants to offer a broader variety of products or services on site than it would otherwise carry would most likely make an arrangement with a(n)________.

Accepted Answer

A) leased department 
B) convenience store 
C) variety store 
D) factory outlet 
E) off-price retailer 
A) leased department 
B) convenience store 
C) variety store 
D) factory outlet 
E) off-price retailer

Question 4

Give an example of how global retailers have adjusted their offerings to meet the needs of different populations around the world.

Accepted Answer

Answers will vary but may incl

Question 5

Costco's surprise offerings of seconds,overstocks,and closeouts-occasionally including diamonds-is an example of how a retailer can differentiate itself through its ________.

Accepted Answer

A) merchandise mix 
B) services mix 
C) destination retailing 
D) store atmosphere 
E) level of service 
A) merchandise mix 
B) services mix 
C) destination retailing 
D) store atmosphere 
E) level of service

Question 6

Why do stores locate in saturated trade areas?

Accepted Answer

A) to decrease competition 
B) to access high customer traffic 
C) to take advantage of tax breaks 
D) to create retailer cooperatives 
E) to standardize the service mix 
A) to decrease competition 
B) to access high customer traffic 
C) to take advantage of tax breaks 
D) to create retailer cooperatives 
E) to standardize the service mix

Question 7

Explain the limitations for marketers offering e-commerce shopping.

Accepted Answer

Limitations for marketers engaging in e-

Question 8

According to the ________ hypothesis,new retailing forms often begin as low-margin,low-price,low-status operations to challenge established retailers,then become successful,and eventually take the place of the established retailers they had challenged.

Accepted Answer

A) agent 
B) broker 
C) wheel-of-retailing 
D) warehousing 
E) retail life cycle 
A) agent 
B) broker 
C) wheel-of-retailing 
D) warehousing 
E) retail life cycle

Question 9

Laclede's Landing in downtown St.Louis,Missouri,has been turned into a vibrant development with small shops and restaurants.It has done a lot to reverse the fortunes of the aging area near the river,including helping to increase foot traffic enough to support entertainment areas and the opening of additional stores.This is an example of which of the following?

Accepted Answer

A) a lifestyle center 
B) a festival marketplace 
C) a central trade area 
D) an overstored trade area 
E) an understored trade area 
A) a lifestyle center 
B) a festival marketplace 
C) a central trade area 
D) an overstored trade area 
E) an understored trade area

Question 10

Explain the concept of nonstore retailing,giving one example of a well-known product that has been marketed this way.

Accepted Answer

Nonstore retailing is any meth

Question 11

Stop-N-Go and Circle K,small stores that traditionally have had a market of consumers who are willing to pay a higher price for the ease of buying staples close to home,are ________.

Accepted Answer

A) specialty stores 
B) convenience stores 
C) supermarkets 
D) hypermarkets 
E) off-price retailers 
A) specialty stores 
B) convenience stores 
C) supermarkets 
D) hypermarkets 
E) off-price retailers

Question 12

Describe the benefits of e-commerce for a consumer.

Accepted Answer

Consumers who purchase items utilizing e

Question 13

Which of the following statements about the use of color in retail stores is true?

Accepted Answer

A) Blue and green are warm colors. 
B) Bright colors make shoppers feel more relaxed. 
C) Reds and yellows convey an atmosphere of elegance and cleanliness. 
D) Orange is used to stimulate hunger. 
E) Light colors convey excitement. 
A) Blue and green are warm colors. 
B) Bright colors make shoppers feel more relaxed. 
C) Reds and yellows convey an atmosphere of elegance and cleanliness. 
D) Orange is used to stimulate hunger. 
E) Light colors convey excitement.

Question 14

A(n)________ trade area is a site where a sufficient number of stores already exist and the retailer believes it can compete successfully by going head-to-head with the competition.

Accepted Answer

A) overstored 
B) secondary 
C) primary 
D) saturated 
E) understored 
A) overstored 
B) secondary 
C) primary 
D) saturated 
E) understored

Question 15

Which of the following is NOT an element involved in the creation of store atmospherics?

Accepted Answer

A) color 
B) furnishings 
C) smells 
D) sounds 
E) knowledgeable personnel 
A) color 
B) furnishings 
C) smells 
D) sounds 
E) knowledgeable personnel

Question 16

A store using an everyday low-pricing (EDLP)strategy does which of the following?

Accepted Answer

A) relies on its pricing strategy to create its competitive advantage and engages in a price war if necessary to maintain the advantage 
B) has weekly sales 
C) sets prices between the list price the manufacturer suggests and the deeply discounted price stores that compete on price alone offer 
D) positions itself as an anchor store in a shopping center 
E) eliminates customer service in order to maintain low prices 
A) relies on its pricing strategy to create its competitive advantage and engages in a price war if necessary to maintain the advantage 
B) has weekly sales 
C) sets prices between the list price the manufacturer suggests and the deeply discounted price stores that compete on price alone offer 
D) positions itself as an anchor store in a shopping center 
E) eliminates customer service in order to maintain low prices

Question 17

Compare and contrast the four types of discount stores.

Accepted Answer

General merchandise discount stores offe

Question 18

Which of the following stores is most likely to have a narrow assortment of merchandise?

Accepted Answer

A) a supermarket 
B) a factory outlet store 
C) a department store 
D) a warehouse club 
E) a hypermarket 
A) a supermarket 
B) a factory outlet store 
C) a department store 
D) a warehouse club 
E) a hypermarket

Question 19

Compare and contrast specialty stores and convenience stores.

Accepted Answer

Specialty stores carry narrow product li

Question 20

In terms of the basic types of retail locations,the traditional downtown business area found in most towns and cities is referred to as a ________.

Accepted Answer

A) saturated trade area 
B) understored trade area 
C) lifestyle center 
D) shopping center 
E) central business district 
A) saturated trade area 
B) understored trade area 
C) lifestyle center 
D) shopping center 
E) central business district

Which of the following types of retailers obtain surplus merchandise from manufacturers and offer brand-name,fashion-oriented goods at low prices?

A master distributor is most likely to work in which of the following?

A large retail store that wants to offer a broader variety of products or services on site than it would otherwise carry would most likely make an arrangement with a(n)________.

Give an example of how global retailers have adjusted their offerings to meet the needs of different populations around the world.

Costco's surprise offerings of seconds,overstocks,and closeouts-occasionally including diamonds-is an example of how a retailer can differentiate itself through its ________.

Why do stores locate in saturated trade areas?

Explain the limitations for marketers offering e-commerce shopping.

According to the ________ hypothesis,new retailing forms often begin as low-margin,low-price,low-status operations to challenge established retailers,then become successful,and eventually take the place of the established retailers they had challenged.

Explain the concept of nonstore retailing,giving one example of a well-known product that has been marketed this way.

Stop-N-Go and Circle K,small stores that traditionally have had a market of consumers who are willing to pay a higher price for the ease of buying staples close to home,are ________.

Describe the benefits of e-commerce for a consumer.

Which of the following statements about the use of color in retail stores is true?

A(n)________ trade area is a site where a sufficient number of stores already exist and the retailer believes it can compete successfully by going head-to-head with the competition.

Which of the following is NOT an element involved in the creation of store atmospherics?

A store using an everyday low-pricing (EDLP)strategy does which of the following?

Compare and contrast the four types of discount stores.

Which of the following stores is most likely to have a narrow assortment of merchandise?

Compare and contrast specialty stores and convenience stores.

In terms of the basic types of retail locations,the traditional downtown business area found in most towns and cities is referred to as a ________.

Welcome to the World of Marketing: Create and Deliver Value

Strategic Market Planning: Take the Big Picture

Thrive in the Marketing Environment: the World Is Flat

Marketing Research: Gather, analyze, and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Price the Product

Old and New Media: From One-To-Many to Many-To-Many

One to Many: Advertising, public Relations, and Consumer Sales Promotions

Many to Many: Trade Promotion, direct Marketing, and Personal Selling

Deliver Value Through Supply Chain Management, channels of Distribution, and Logistics

Filters

Exam 16: Retailing: Bricks and Clicks

Which of the following types of retailers obtain surplus merchandise from manufacturers and offer brand-name,fashion-oriented goods at low prices?

A master distributor is most likely to work in which of the following?

A large retail store that wants to offer a broader variety of products or services on site than it would otherwise carry would most likely make an arrangement with a(n)________.

Give an example of how global retailers have adjusted their offerings to meet the needs of different populations around the world.

Costco's surprise offerings of seconds,overstocks,and closeouts-occasionally including diamonds-is an example of how a retailer can differentiate itself through its ________.

Why do stores locate in saturated trade areas?

Explain the limitations for marketers offering e-commerce shopping.

According to the ________ hypothesis,new retailing forms often begin as low-margin,low-price,low-status operations to challenge established retailers,then become successful,and eventually take the place of the established retailers they had challenged.

Explain the concept of nonstore retailing,giving one example of a well-known product that has been marketed this way.

Stop-N-Go and Circle K,small stores that traditionally have had a market of consumers who are willing to pay a higher price for the ease of buying staples close to home,are ________.

Describe the benefits of e-commerce for a consumer.

Which of the following statements about the use of color in retail stores is true?

A(n)________ trade area is a site where a sufficient number of stores already exist and the retailer believes it can compete successfully by going head-to-head with the competition.

Which of the following is NOT an element involved in the creation of store atmospherics?

A store using an everyday low-pricing (EDLP)strategy does which of the following?

Compare and contrast the four types of discount stores.

Which of the following stores is most likely to have a narrow assortment of merchandise?

Compare and contrast specialty stores and convenience stores.

In terms of the basic types of retail locations,the traditional downtown business area found in most towns and cities is referred to as a ________.

Welcome to the World of Marketing: Create and Deliver Value

Strategic Market Planning: Take the Big Picture

Thrive in the Marketing Environment: the World Is Flat

Marketing Research: Gather, analyze, and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Price the Product

Old and New Media: From One-To-Many to Many-To-Many

One to Many: Advertising, public Relations, and Consumer Sales Promotions

Many to Many: Trade Promotion, direct Marketing, and Personal Selling

Deliver Value Through Supply Chain Management, channels of Distribution, and Logistics

Filters