Question 1

Demographic changes have motivated marketers to make changes in the retailing industry.

Accepted Answer

A) True 
 B)False

Question 2

Which type of store combines the characteristics of a warehouse store and a supermarket?

Accepted Answer

A) freestanding store 
B) department store 
C) box store 
D) hypermarket 
E) factory outlet store 
A) freestanding store 
B) department store 
C) box store 
D) hypermarket 
E) factory outlet store

Question 3

To create the right image,some retailers attempt to control every aspect of the consumer's store experience,including what customers hear and smell.

Accepted Answer

A) True 
 B)False

Question 4

A store's "feel," whether cluttered,cheerful,plush,or somber,is referred to as the store's franchise.

Accepted Answer

A) True 
 B)False

Question 5

When a gift shop decided to begin selling Blue Ridge pottery,it was modifying its merchandise mix.

Accepted Answer

A) True 
 B)False

Question 6

Which type of store carries a wide variety of items and offers a deep selection,but has been squeezed in recent years between more focused and more service-oriented specialty stores on the one hand and more efficient,lower-priced discounters on the other?

Accepted Answer

A) department 
B) factory outlet 
C) off-price 
D) hypermarket 
E) wholesaler 
A) department 
B) factory outlet 
C) off-price 
D) hypermarket 
E) wholesaler

Question 7

Department stores carry a narrow range of products with deep assortments within those lines.

Accepted Answer

A) True 
 B)False

Question 8

Vending machines are currently best-suited to the sales of impulse items and expensive merchandise.

Accepted Answer

A) True 
 B)False

Question 9

At Neiman Marcus,a first-class department store,customers shop for specialty products and have come to expect assistance in every phase of the shopping process.Neiman Marcus is a ________.

Accepted Answer

A) self-service retailer 
B) limited-service retailer 
C) full-service retailer 
D) specialty store 
E) lifestyle center 
A) self-service retailer 
B) limited-service retailer 
C) full-service retailer 
D) specialty store 
E) lifestyle center

Question 10

Why might a retailer be interested in using the Census of Retail Trade,which classifies retailers according to the North American Industry Classification System (NAICS)codes?

Accepted Answer

A retailer that wants to ident

Question 11

Which of the following types of retail stores would likely offer the broadest assortment of merchandise and services?

Accepted Answer

A) convenience stores 
B) factory outlet stores 
C) specialty stores 
D) box stores 
E) hypermarkets 
A) convenience stores 
B) factory outlet stores 
C) specialty stores 
D) box stores 
E) hypermarkets

Question 12

Which of the following is any method a firm uses to complete an exchange that does not require a customer to visit a store?

Accepted Answer

A) kiosk merchandising 
B) nonstore retailing 
C) direct selling 
D) exchange retailing 
E) e-commerce 
A) kiosk merchandising 
B) nonstore retailing 
C) direct selling 
D) exchange retailing 
E) e-commerce

Question 13

Which of the following statements about retail store personnel is true?

Accepted Answer

A) The presence of knowledgeable sales personnel is generally unimportant to shoppers. 
B) Shoppers tend to rate the quality of service they receive from sales personnel as low. 
C) The turnover rate among sales personnel is low. 
D) Superior customer service is rarely seen as a competitive advantage. 
E) Store personnel are unrelated to a store's image. 
A) The presence of knowledgeable sales personnel is generally unimportant to shoppers. 
B) Shoppers tend to rate the quality of service they receive from sales personnel as low. 
C) The turnover rate among sales personnel is low. 
D) Superior customer service is rarely seen as a competitive advantage. 
E) Store personnel are unrelated to a store's image.

Question 14

________ are food stores that carry a wide selection of edible and nonedible products.

Accepted Answer

A) Supermarkets 
B) Convenience stores 
C) Specialty stores 
D) Variety stores 
E) Department stores 
A) Supermarkets 
B) Convenience stores 
C) Specialty stores 
D) Variety stores 
E) Department stores

Question 15

________ e-commerce is the online exchange between companies and individual consumers.

Accepted Answer

A) B2B 
B) B2C 
C) P2P 
D) C2C 
E) C2B 
A) B2B 
B) B2C 
C) P2P 
D) C2C 
E) C2B

Question 16

The only types of retailers that have proven that e-commerce can be profitable are the traditional bricks-and-mortar retailers.

Accepted Answer

A) True 
 B)False

Question 17

One of the most thorough and complex explanations of changes in the retailing industry is the wheel-of-retailing hypothesis.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following statements about store layout is NOT true?

Accepted Answer

A) A grid layout is more conducive to browsing than a free-flow layout. 
B) In a typical grid layout,staples are placed in more remote areas. 
C) Store layout is an element of atmospherics. 
D) A grid layout is useful for systematically moving shoppers through the retail space. 
E) A free-flow layout is most often found in specialty stores and department stores. 
A) A grid layout is more conducive to browsing than a free-flow layout. 
B) In a typical grid layout,staples are placed in more remote areas. 
C) Store layout is an element of atmospherics. 
D) A grid layout is useful for systematically moving shoppers through the retail space. 
E) A free-flow layout is most often found in specialty stores and department stores.

Question 19

Why have department stores struggled to survive in the United States in recent years?

Accepted Answer

Specialty stores have lured department s

Question 20

A shoe department carries more than fifty-five different styles of white sandals.This is a description of the shoe department's ________.

Accepted Answer

A) merchandise breadth 
B) retail diversity 
C) merchandise depth 
D) point-of-sale range 
E) service assortment 
A) merchandise breadth 
B) retail diversity 
C) merchandise depth 
D) point-of-sale range 
E) service assortment

Demographic changes have motivated marketers to make changes in the retailing industry.

Which type of store combines the characteristics of a warehouse store and a supermarket?

To create the right image,some retailers attempt to control every aspect of the consumer's store experience,including what customers hear and smell.

A store's "feel," whether cluttered,cheerful,plush,or somber,is referred to as the store's franchise.

When a gift shop decided to begin selling Blue Ridge pottery,it was modifying its merchandise mix.

Which type of store carries a wide variety of items and offers a deep selection,but has been squeezed in recent years between more focused and more service-oriented specialty stores on the one hand and more efficient,lower-priced discounters on the other?

Department stores carry a narrow range of products with deep assortments within those lines.

Vending machines are currently best-suited to the sales of impulse items and expensive merchandise.

At Neiman Marcus,a first-class department store,customers shop for specialty products and have come to expect assistance in every phase of the shopping process.Neiman Marcus is a ________.

Why might a retailer be interested in using the Census of Retail Trade,which classifies retailers according to the North American Industry Classification System (NAICS)codes?

Which of the following types of retail stores would likely offer the broadest assortment of merchandise and services?

Which of the following is any method a firm uses to complete an exchange that does not require a customer to visit a store?

Which of the following statements about retail store personnel is true?

________ are food stores that carry a wide selection of edible and nonedible products.

________ e-commerce is the online exchange between companies and individual consumers.

The only types of retailers that have proven that e-commerce can be profitable are the traditional bricks-and-mortar retailers.

One of the most thorough and complex explanations of changes in the retailing industry is the wheel-of-retailing hypothesis.

Which of the following statements about store layout is NOT true?

Why have department stores struggled to survive in the United States in recent years?

A shoe department carries more than fifty-five different styles of white sandals.This is a description of the shoe department's ________.

Welcome to the World of Marketing: Create and Deliver Value

Strategic Market Planning: Take the Big Picture

Thrive in the Marketing Environment: the World Is Flat

Marketing Research: Gather, analyze, and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Price the Product

Old and New Media: From One-To-Many to Many-To-Many

One to Many: Advertising, public Relations, and Consumer Sales Promotions

Many to Many: Trade Promotion, direct Marketing, and Personal Selling

Deliver Value Through Supply Chain Management, channels of Distribution, and Logistics

Filters

Exam 16: Retailing: Bricks and Clicks

Demographic changes have motivated marketers to make changes in the retailing industry.

Which type of store combines the characteristics of a warehouse store and a supermarket?

To create the right image,some retailers attempt to control every aspect of the consumer's store experience,including what customers hear and smell.

A store's "feel," whether cluttered,cheerful,plush,or somber,is referred to as the store's franchise.

When a gift shop decided to begin selling Blue Ridge pottery,it was modifying its merchandise mix.

Which type of store carries a wide variety of items and offers a deep selection,but has been squeezed in recent years between more focused and more service-oriented specialty stores on the one hand and more efficient,lower-priced discounters on the other?

Department stores carry a narrow range of products with deep assortments within those lines.

Vending machines are currently best-suited to the sales of impulse items and expensive merchandise.

At Neiman Marcus,a first-class department store,customers shop for specialty products and have come to expect assistance in every phase of the shopping process.Neiman Marcus is a ________.

Why might a retailer be interested in using the Census of Retail Trade,which classifies retailers according to the North American Industry Classification System (NAICS)codes?

Which of the following types of retail stores would likely offer the broadest assortment of merchandise and services?

Which of the following is any method a firm uses to complete an exchange that does not require a customer to visit a store?

Which of the following statements about retail store personnel is true?

________ are food stores that carry a wide selection of edible and nonedible products.

________ e-commerce is the online exchange between companies and individual consumers.

The only types of retailers that have proven that e-commerce can be profitable are the traditional bricks-and-mortar retailers.

One of the most thorough and complex explanations of changes in the retailing industry is the wheel-of-retailing hypothesis.

Which of the following statements about store layout is NOT true?

Why have department stores struggled to survive in the United States in recent years?

A shoe department carries more than fifty-five different styles of white sandals.This is a description of the shoe department's ________.

Welcome to the World of Marketing: Create and Deliver Value

Strategic Market Planning: Take the Big Picture

Thrive in the Marketing Environment: the World Is Flat

Marketing Research: Gather, analyze, and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Price the Product

Old and New Media: From One-To-Many to Many-To-Many

One to Many: Advertising, public Relations, and Consumer Sales Promotions

Many to Many: Trade Promotion, direct Marketing, and Personal Selling

Deliver Value Through Supply Chain Management, channels of Distribution, and Logistics

Filters