Question 1

Demographic changes have contributed to a decline in the use of door-to-door sales in the United States.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following identifies how the wheel-of-retailing hypothesis and the retail life cycle are alike?

Accepted Answer

A) They both have specific stages through which all retailers progress. 
B) They both are based on the structure of the product life cycle. 
C) They both suggest that the majority of retailers enter the market through low-end strategies. 
D) They both depict how changes in technology and culture affect retailers. 
E) They both indicate that most retailers shift strategies over time. 
A) They both have specific stages through which all retailers progress. 
B) They both are based on the structure of the product life cycle. 
C) They both suggest that the majority of retailers enter the market through low-end strategies. 
D) They both depict how changes in technology and culture affect retailers. 
E) They both indicate that most retailers shift strategies over time.

Question 3

In limited-service retail operations,such as specialty stores and first-class department stores,salespeople assist customers in every phase of the shopping process.

Accepted Answer

A) True 
 B)False

Question 4

GameStop sells video games and systems,offering a narrow product line with a deep assortment within that line.GameStop is a(n)________.

Accepted Answer

A) department store 
B) convenience store 
C) specialty store 
D) general merchandise discount store 
E) off-price retailer 
A) department store 
B) convenience store 
C) specialty store 
D) general merchandise discount store 
E) off-price retailer

Question 5

Briefly explain the wheel-of-retailing concept.

Accepted Answer

According to this concept,many new types

Question 6

Which of the following types of retailers place the most emphasis on salespeople assisting customers throughout the purchase process?

Accepted Answer

A) limited-service retailers 
B) full-service retailers 
C) limited-service retailers. 
D) discount retailers 
E) off-price retailers. 
A) limited-service retailers 
B) full-service retailers 
C) limited-service retailers. 
D) discount retailers 
E) off-price retailers.

Question 7

Which of the following is most likely to occur during the maturity stage of the retail life cycle?

Accepted Answer

A) Prices are cut. 
B) Profits are low due to development costs. 
C) Declining competition makes it easier to maintain customer loyalty. 
D) Competitors become obsolete as newer ways of doing business emerge. 
E) The retailer fundamentally changes to meet customers' new needs. 
A) Prices are cut. 
B) Profits are low due to development costs. 
C) Declining competition makes it easier to maintain customer loyalty. 
D) Competitors become obsolete as newer ways of doing business emerge. 
E) The retailer fundamentally changes to meet customers' new needs.

Question 8

Describe the practice of retail borrowing and explain why it is unethical.

Accepted Answer

Retail borrowing occurs when a customer

Question 9

What is the difference between a saturated trade area and an overstored trade area?

Accepted Answer

A saturated trade area has a sufficient

Question 10

Another name for multilevel marketing is ________.

Accepted Answer

A) the party plan system 
B) network marketing 
C) the pyramid system 
D) e-commerce 
E) experiential marketing 
A) the party plan system 
B) network marketing 
C) the pyramid system 
D) e-commerce 
E) experiential marketing

Question 11

Describe the stages of the retail life cycle.How is it like the product life cycle?

Accepted Answer

The retail life cycle,like the product l

Question 12

Which of the following would enable a customer in one retail site to ask questions of a product "expert" in another retail site?

Accepted Answer

A) an in-store kiosk 
B) an RFID tag 
C) a POS system 
D) a perpetual inventory control system 
E) an e-menu 
A) an in-store kiosk 
B) an RFID tag 
C) a POS system 
D) a perpetual inventory control system 
E) an e-menu

Question 13

Explain the differences between a multilevel network and a pyramid scheme.

Accepted Answer

In a multilevel network,a master distrib

Question 14

In which of the following would you be most likely to see a free-flow layout?

Accepted Answer

A) a warehouse club like Sam's Club 
B) a clothing specialty store like the Gap 
C) a supermarket 
D) a hypermarket 
E) a box store such as ALDI 
A) a warehouse club like Sam's Club 
B) a clothing specialty store like the Gap 
C) a supermarket 
D) a hypermarket 
E) a box store such as ALDI

Question 15

Failing to provide equal access to customers who appear economically disadvantaged is both unethical and illegal.

Accepted Answer

A) True 
 B)False

Question 16

When two or more separately owned retail firms combine,a(n)________ has occurred.

Accepted Answer

A) downturn 
B) merger 
C) expansion 
D) shrinkage 
E) niche strategy 
A) downturn 
B) merger 
C) expansion 
D) shrinkage 
E) niche strategy

Question 17

Barnes & Noble has many retail stores as well as a presence on the Web.What are the concerns of Barnes & Noble regarding the relationship between the company's store sales and Web sales?

Accepted Answer

The big problem for Barnes & Noble is th

Question 18

In general,vending machines are best suited for selling which of the following?

Accepted Answer

A) specialty goods 
B) unsought goods 
C) capital items 
D) food and beverages 
E) accessory equipment 
A) specialty goods 
B) unsought goods 
C) capital items 
D) food and beverages 
E) accessory equipment

Question 19

Which of the following is the term for how the marketplace perceives a retailer relative to the competition?

Accepted Answer

A) store layout 
B) store atmosphere 
C) merchandise assortment 
D) store image 
E) market segmentation 
A) store layout 
B) store atmosphere 
C) merchandise assortment 
D) store image 
E) market segmentation

Question 20

Describe how nonstore retailing has recently grown.

Accepted Answer

Though most purchases are still made in

Demographic changes have contributed to a decline in the use of door-to-door sales in the United States.

Which of the following identifies how the wheel-of-retailing hypothesis and the retail life cycle are alike?

In limited-service retail operations,such as specialty stores and first-class department stores,salespeople assist customers in every phase of the shopping process.

GameStop sells video games and systems,offering a narrow product line with a deep assortment within that line.GameStop is a(n)________.

Briefly explain the wheel-of-retailing concept.

Which of the following types of retailers place the most emphasis on salespeople assisting customers throughout the purchase process?

Which of the following is most likely to occur during the maturity stage of the retail life cycle?

Describe the practice of retail borrowing and explain why it is unethical.

What is the difference between a saturated trade area and an overstored trade area?

Another name for multilevel marketing is ________.

Describe the stages of the retail life cycle.How is it like the product life cycle?

Which of the following would enable a customer in one retail site to ask questions of a product "expert" in another retail site?

Explain the differences between a multilevel network and a pyramid scheme.

In which of the following would you be most likely to see a free-flow layout?

Failing to provide equal access to customers who appear economically disadvantaged is both unethical and illegal.

When two or more separately owned retail firms combine,a(n)________ has occurred.

Barnes & Noble has many retail stores as well as a presence on the Web.What are the concerns of Barnes & Noble regarding the relationship between the company's store sales and Web sales?

In general,vending machines are best suited for selling which of the following?

Which of the following is the term for how the marketplace perceives a retailer relative to the competition?

Describe how nonstore retailing has recently grown.

Welcome to the World of Marketing: Create and Deliver Value

Strategic Market Planning: Take the Big Picture

Thrive in the Marketing Environment: the World Is Flat

Marketing Research: Gather, analyze, and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Price the Product

Old and New Media: From One-To-Many to Many-To-Many

One to Many: Advertising, public Relations, and Consumer Sales Promotions

Many to Many: Trade Promotion, direct Marketing, and Personal Selling

Deliver Value Through Supply Chain Management, channels of Distribution, and Logistics

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Exam 16: Retailing: Bricks and Clicks

Demographic changes have contributed to a decline in the use of door-to-door sales in the United States.

Which of the following identifies how the wheel-of-retailing hypothesis and the retail life cycle are alike?

In limited-service retail operations,such as specialty stores and first-class department stores,salespeople assist customers in every phase of the shopping process.

GameStop sells video games and systems,offering a narrow product line with a deep assortment within that line.GameStop is a(n)________.

Briefly explain the wheel-of-retailing concept.

Which of the following types of retailers place the most emphasis on salespeople assisting customers throughout the purchase process?

Which of the following is most likely to occur during the maturity stage of the retail life cycle?

Describe the practice of retail borrowing and explain why it is unethical.

What is the difference between a saturated trade area and an overstored trade area?

Another name for multilevel marketing is ________.

Describe the stages of the retail life cycle.How is it like the product life cycle?

Which of the following would enable a customer in one retail site to ask questions of a product "expert" in another retail site?

Explain the differences between a multilevel network and a pyramid scheme.

In which of the following would you be most likely to see a free-flow layout?

Failing to provide equal access to customers who appear economically disadvantaged is both unethical and illegal.

When two or more separately owned retail firms combine,a(n)________ has occurred.

Barnes & Noble has many retail stores as well as a presence on the Web.What are the concerns of Barnes & Noble regarding the relationship between the company's store sales and Web sales?

In general,vending machines are best suited for selling which of the following?

Which of the following is the term for how the marketplace perceives a retailer relative to the competition?

Describe how nonstore retailing has recently grown.

Welcome to the World of Marketing: Create and Deliver Value

Strategic Market Planning: Take the Big Picture

Thrive in the Marketing Environment: the World Is Flat

Marketing Research: Gather, analyze, and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Price the Product

Old and New Media: From One-To-Many to Many-To-Many

One to Many: Advertising, public Relations, and Consumer Sales Promotions

Many to Many: Trade Promotion, direct Marketing, and Personal Selling

Deliver Value Through Supply Chain Management, channels of Distribution, and Logistics

Filters