Exam 16: Retailing: Bricks and Clicks

Josh purchased a new tie from an upscale men's clothing store to impress the managers he would meet at an important job interview.The day after the job interview,Josh returned the tie to the store for a full refund.This is an example of ________.

Why has the practice of running frequent sales often backfired for retailers?

Location planners use a site evaluation to determine how to design store layouts.

Which of the following best explains why new retailers often squeeze out older retailers?

Wholesaling includes all the activities involved in selling goods or services directly to final consumers for their personal use.

A retail firm downsizes when it ________.

The stages of the retail life cycle are introduction,growth,maturity,and decline.

Which of the following is an illegal sales technique?

The purchase of a set of flannel sheets from the Lands' End catalog Web site is an example of ________ e-commerce.

Using current sales as a predictor,which of the following products would likely be most effectively sold using direct selling?

Which of the following is the number of different product lines available at a particular retail store?

A telephone call from a salesperson requesting you to purchase a subscription to an educational magazine designed to help children improve their math skills is an example of which of the following?

The Paradise Surf Store carried everything the serious female surfer needed to ride the waves.It displayed lightweight surfboards with flowers painted on them stacked along the walls of the store.It also had clean,well-lit dressing rooms for trying on wetsuits and knowledgeable staff who knew what a woman needed to succeed in an essentially male-dominated sport.These factors together created its ________.

Which of the following factors is most likely to be used to create store atmospherics?

The retail industry has been largely unaffected by the trend of the world becoming "flatter."

The lighting in Jake's Steak Restaurant is muted.The chairs are covered in leather and solid enough to last a lifetime,and each table is covered with a white linen cloth.The colors are limited to earth tones with an occasional splash of red.Patrons can not hear any kitchen noises,only a pleasant melody that seems familiar but unrecognizable.The smells are extraordinarily varied.This is a description of the restaurant's ________.

Which of the following is NOT true about warehouse clubs?

Avon is successful at giving customers alternatives to traditional store outlets.Avon uses ________,which does not require a customer to visit a store.

For the retailer,the practice of ________ results in lower total sales and,in many cases,damaged merchandise.

Which of the following is the final stop in the distribution channel in which organizations sell goods and services to consumers for their personal use?