Question 1

Which of the following prohibits door-to-door selling unless prior permission has been granted by the household?

Accepted Answer

A) the National Do Not Call Registry 
B) a Green River Ordinance 
C) permission-based e-marketing 
D) network marketing 
E) a party plan system 
A) the National Do Not Call Registry 
B) a Green River Ordinance 
C) permission-based e-marketing 
D) network marketing 
E) a party plan system

Question 2

Which of the following statements about the services provided by retailers is true?

Accepted Answer

A) Discount stores are full-service retailers. 
B) Convenience stores are unlikely to be full-service retailers. 
C) Factory outlet stores are typically full-service retailers. 
D) Walmart,Target,and Kohls are all examples of self-service retailers. 
E) Only a few stores are actually classified as full-service retailers. 
A) Discount stores are full-service retailers. 
B) Convenience stores are unlikely to be full-service retailers. 
C) Factory outlet stores are typically full-service retailers. 
D) Walmart,Target,and Kohls are all examples of self-service retailers. 
E) Only a few stores are actually classified as full-service retailers.

Question 3

In general,a cluttered and crowded arrangement of merchandise conveys to customers a sense that the store focuses on ________.

Accepted Answer

A) brand-name merchandise 
B) specialty items 
C) low-priced merchandise 
D) customer service 
E) staples 
A) brand-name merchandise 
B) specialty items 
C) low-priced merchandise 
D) customer service 
E) staples

Question 4

Which of the following is LEAST likely to happen at a full-service retailer?

Accepted Answer

A) Customers have access to alteration services. 
B) Gift wrapping services are offered. 
C) Customers seek and receive helpful guidance from trained sales associates. 
D) Customers handle their own checkout process. 
E) Product consultants are available to answer specialized questions. 
A) Customers have access to alteration services. 
B) Gift wrapping services are offered. 
C) Customers seek and receive helpful guidance from trained sales associates. 
D) Customers handle their own checkout process. 
E) Product consultants are available to answer specialized questions.

Question 5

In the ________ stage of the retail life cycle,the retailer often is an aggressive entrepreneur who takes a unique approach to doing business by creating a differential advantage,such as competing on the basis of low price,offering a distinctive assortment,or using a different way to distribute products.

Accepted Answer

A) expansion 
B) introduction 
C) extension 
D) maturity 
E) growth 
A) expansion 
B) introduction 
C) extension 
D) maturity 
E) growth

Question 6

Which of the following is the best example of an anchor store?

Accepted Answer

A) a freestanding store such as IKEA 
B) an upscale retailer such as Williams-Sonoma in a lifestyle center 
C) a department store such as Macy's in a shopping center 
D) a kiosk selling perfume or jewelry in a shopping center 
E) a small restaurant in a strip center 
A) a freestanding store such as IKEA 
B) an upscale retailer such as Williams-Sonoma in a lifestyle center 
C) a department store such as Macy's in a shopping center 
D) a kiosk selling perfume or jewelry in a shopping center 
E) a small restaurant in a strip center

Question 7

What is meant by merchandise breadth and depth? Give an example of a store for each of the following: narrow assortment,broad assortment,shallow assortment,and deep assortment.

Accepted Answer

Merchandise breadth is the number of dif

Question 8

Which of the following statements about shopping centers is true?

Accepted Answer

A) The smallest form of shopping center is called a strip center. 
B) The largest form of shopping center is called a lifestyle center. 
C) Rents for stores in shopping centers tend to be low. 
D) Shopping centers are not sources of entertainment aside from the shopping experience. 
E) A shopping center is a group of commercial establishments managed as multiple properties. 
A) The smallest form of shopping center is called a strip center. 
B) The largest form of shopping center is called a lifestyle center. 
C) Rents for stores in shopping centers tend to be low. 
D) Shopping centers are not sources of entertainment aside from the shopping experience. 
E) A shopping center is a group of commercial establishments managed as multiple properties.

Question 9

Through the ________ of direct selling,people tend to get caught up in the "group spirit" and buy things they would not normally buy if alone.

Accepted Answer

A) multilevel network 
B) pyramid scheme 
C) automatic vending system 
D) door-to-door sales 
E) party plan system 
A) multilevel network 
B) pyramid scheme 
C) automatic vending system 
D) door-to-door sales 
E) party plan system

Question 10

V&E Bridal Design Shop caters to engaged couples who desire a traditional Eastern Asian wedding ceremony.The brides-to-be who shop at this store are typically Japanese,Laotian,Vietnamese,Korean,or Chinese.This retailer has used ________ to identify a market segment.

Accepted Answer

A) psychographics 
B) geography 
C) demographics 
D) socioeconomics 
E) its merchandise mix 
A) psychographics 
B) geography 
C) demographics 
D) socioeconomics 
E) its merchandise mix

Question 11

Give an example of how the recent economic downturn affected retailers' strategies.

Accepted Answer

Answers will vary.Retailers have changed

Question 12

A ________ is a group of commercial establishments owned and managed as a single property.

Accepted Answer

A) wholesaler 
B) franchise 
C) shopping center 
D) hypermarket 
E) business district 
A) wholesaler 
B) franchise 
C) shopping center 
D) hypermarket 
E) business district

Question 13

Which of the following is true about freestanding retailers?

Accepted Answer

A) They benefit from the close proximity of stores selling similar merchandise. 
B) They are typically small entrepreneurial operations. 
C) They rely on spillover from other stores to attract customer traffic. 
D) They are located by themselves in a separate building. 
E) They anchor large shopping centers. 
A) They benefit from the close proximity of stores selling similar merchandise. 
B) They are typically small entrepreneurial operations. 
C) They rely on spillover from other stores to attract customer traffic. 
D) They are located by themselves in a separate building. 
E) They anchor large shopping centers.

Question 14

Experts predicting that destination retail will be a future trend believe that consumers will soon visit retailers more for ________ than for the basic process of purchasing products.

Accepted Answer

A) information 
B) credit services 
C) comparison shopping 
D) entertainment 
E) social opportunities 
A) information 
B) credit services 
C) comparison shopping 
D) entertainment 
E) social opportunities

Question 15

________ combine an economy supermarket with other lower-priced non-food merchandise.

Accepted Answer

A) Variety stores 
B) Category killers 
C) Supercenters 
D) Box stores 
E) Convenience stores 
A) Variety stores 
B) Category killers 
C) Supercenters 
D) Box stores 
E) Convenience stores

Question 16

Which of the following is NOT a function of a point-of-sale (POS)system?

Accepted Answer

A) collecting sales data 
B) connecting directly into a store's inventory-control system 
C) evaluating bids from potential suppliers 
D) collecting data on returns and transfers to other stores 
E) automatically sending orders to suppliers 
A) collecting sales data 
B) connecting directly into a store's inventory-control system 
C) evaluating bids from potential suppliers 
D) collecting data on returns and transfers to other stores 
E) automatically sending orders to suppliers

Question 17

A ________ is a set of related products a retailer offers.

Accepted Answer

A) merchandise mix 
B) merchandise assortment 
C) merchandise breadth 
D) product depth 
E) product line 
A) merchandise mix 
B) merchandise assortment 
C) merchandise breadth 
D) product depth 
E) product line

Question 18

Which of the following is a discount retailer owned by a manufacturer that provides the manufacturer a store to sell off defective merchandise?

Accepted Answer

A) a specialty store 
B) a factory outlet store 
C) a department store 
D) a general merchandise discount store 
E) a warehouse club 
A) a specialty store 
B) a factory outlet store 
C) a department store 
D) a general merchandise discount store 
E) a warehouse club

Question 19

An overstored trade area is a retail site where a sufficient number of stores already exist and the retailer believes it can compete successfully by going head-to-head with the competition.

Accepted Answer

A) True 
 B)False

Question 20

Retail stores are often classified on the breadth and depth of their merchandise assortment.The breadth of the merchandise is the number of different lines available.The merchandise breadth may be classified as ________ or ________.

Accepted Answer

A) narrow;broad 
B) narrow;deep 
C) shallow;broad 
D) shallow;deep 
E) narrow;full 
A) narrow;broad 
B) narrow;deep 
C) shallow;broad 
D) shallow;deep 
E) narrow;full

Which of the following prohibits door-to-door selling unless prior permission has been granted by the household?

Which of the following statements about the services provided by retailers is true?

In general,a cluttered and crowded arrangement of merchandise conveys to customers a sense that the store focuses on ________.

Which of the following is LEAST likely to happen at a full-service retailer?

Which of the following is the best example of an anchor store?

What is meant by merchandise breadth and depth? Give an example of a store for each of the following: narrow assortment,broad assortment,shallow assortment,and deep assortment.

Which of the following statements about shopping centers is true?

Through the ________ of direct selling,people tend to get caught up in the "group spirit" and buy things they would not normally buy if alone.

V&E Bridal Design Shop caters to engaged couples who desire a traditional Eastern Asian wedding ceremony.The brides-to-be who shop at this store are typically Japanese,Laotian,Vietnamese,Korean,or Chinese.This retailer has used ________ to identify a market segment.

Give an example of how the recent economic downturn affected retailers' strategies.

A ________ is a group of commercial establishments owned and managed as a single property.

Which of the following is true about freestanding retailers?

Experts predicting that destination retail will be a future trend believe that consumers will soon visit retailers more for ________ than for the basic process of purchasing products.

________ combine an economy supermarket with other lower-priced non-food merchandise.

Which of the following is NOT a function of a point-of-sale (POS)system?

A ________ is a set of related products a retailer offers.

Which of the following is a discount retailer owned by a manufacturer that provides the manufacturer a store to sell off defective merchandise?

An overstored trade area is a retail site where a sufficient number of stores already exist and the retailer believes it can compete successfully by going head-to-head with the competition.

Retail stores are often classified on the breadth and depth of their merchandise assortment.The breadth of the merchandise is the number of different lines available.The merchandise breadth may be classified as or .

Welcome to the World of Marketing: Create and Deliver Value

Strategic Market Planning: Take the Big Picture

Thrive in the Marketing Environment: the World Is Flat

Marketing Research: Gather, analyze, and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Price the Product

Old and New Media: From One-To-Many to Many-To-Many

One to Many: Advertising, public Relations, and Consumer Sales Promotions

Many to Many: Trade Promotion, direct Marketing, and Personal Selling

Deliver Value Through Supply Chain Management, channels of Distribution, and Logistics

Filters

Exam 16: Retailing: Bricks and Clicks

Which of the following prohibits door-to-door selling unless prior permission has been granted by the household?

Which of the following statements about the services provided by retailers is true?

In general,a cluttered and crowded arrangement of merchandise conveys to customers a sense that the store focuses on ________.

Which of the following is LEAST likely to happen at a full-service retailer?

Which of the following is the best example of an anchor store?

What is meant by merchandise breadth and depth? Give an example of a store for each of the following: narrow assortment,broad assortment,shallow assortment,and deep assortment.

Which of the following statements about shopping centers is true?

Through the ________ of direct selling,people tend to get caught up in the "group spirit" and buy things they would not normally buy if alone.

V&E Bridal Design Shop caters to engaged couples who desire a traditional Eastern Asian wedding ceremony.The brides-to-be who shop at this store are typically Japanese,Laotian,Vietnamese,Korean,or Chinese.This retailer has used ________ to identify a market segment.

Give an example of how the recent economic downturn affected retailers' strategies.

A ________ is a group of commercial establishments owned and managed as a single property.

Which of the following is true about freestanding retailers?

Experts predicting that destination retail will be a future trend believe that consumers will soon visit retailers more for ________ than for the basic process of purchasing products.

________ combine an economy supermarket with other lower-priced non-food merchandise.

Which of the following is NOT a function of a point-of-sale (POS)system?

A ________ is a set of related products a retailer offers.

Which of the following is a discount retailer owned by a manufacturer that provides the manufacturer a store to sell off defective merchandise?

An overstored trade area is a retail site where a sufficient number of stores already exist and the retailer believes it can compete successfully by going head-to-head with the competition.

Retail stores are often classified on the breadth and depth of their merchandise assortment.The breadth of the merchandise is the number of different lines available.The merchandise breadth may be classified as ________ or ________.

Welcome to the World of Marketing: Create and Deliver Value

Strategic Market Planning: Take the Big Picture

Thrive in the Marketing Environment: the World Is Flat

Marketing Research: Gather, analyze, and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Price the Product

Old and New Media: From One-To-Many to Many-To-Many

One to Many: Advertising, public Relations, and Consumer Sales Promotions

Many to Many: Trade Promotion, direct Marketing, and Personal Selling

Deliver Value Through Supply Chain Management, channels of Distribution, and Logistics

Filters

Retail stores are often classified on the breadth and depth of their merchandise assortment.The breadth of the merchandise is the number of different lines available.The merchandise breadth may be classified as or .