Question 1

A franchise organization is a type of contractual VMS.

Accepted Answer

A) True 
 B)False

Question 2

A husband and wife have a small store that is located at a beach resort.The only products sold at this store are hand-dipped and sculptured candles made by this couple.Marketers would classify the channel of distribution for these candles as ________.

Accepted Answer

A) indirect 
B) direct 
C) logistic 
D) reverse 
E) inbound 
A) indirect 
B) direct 
C) logistic 
D) reverse 
E) inbound

Question 3

A firm that brings in outside companies to accomplish supply chain activities is using ________.

Accepted Answer

A) insourcing 
B) outsourcing 
C) crowdsourcing 
D) intensive distribution 
E) exclusive distribution 
A) insourcing 
B) outsourcing 
C) crowdsourcing 
D) intensive distribution 
E) exclusive distribution

Question 4

When Sherwin Williams Paint Company has single ownership of integrated,successive stages of production and distribution,it has created a corporate VMS.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is the best example of a direct channel?

Accepted Answer

A) J&L Manufacturing Company sells drapery hardware to The Home Depot's Design Center,and the Design Center then sells it to consumers. 
B) Family Dollar Store sells modeling clay to school-age children. 
C) A wholesaler sells candy to convenience stores who then sell it to store patrons. 
D) Farmer Mintz sells corn to the Hughes household who will eat it for supper. 
E) A farmer in Colombia sells flowers to an international broker who makes sure the flowers reach consumers in the United States. 
A) J&L Manufacturing Company sells drapery hardware to The Home Depot's Design Center,and the Design Center then sells it to consumers. 
B) Family Dollar Store sells modeling clay to school-age children. 
C) A wholesaler sells candy to convenience stores who then sell it to store patrons. 
D) Farmer Mintz sells corn to the Hughes household who will eat it for supper. 
E) A farmer in Colombia sells flowers to an international broker who makes sure the flowers reach consumers in the United States.

Question 6

A brand of variety stores is part of a wholesaler-sponsored voluntary chain.This means these retailers are members of a(n)________ vertical marketing system (VMS).

Accepted Answer

A) administered 
B) conventional 
C) corporate 
D) horizontal 
E) contractual 
A) administered 
B) conventional 
C) corporate 
D) horizontal 
E) contractual

Question 7

Chewing gum is stocked in many outlets in the same market or community;in fact,it is placed in as many outlets as possible.This is an example of ________ distribution.

Accepted Answer

A) exclusive 
B) selective 
C) dual 
D) intensive 
E) disintermediated 
A) exclusive 
B) selective 
C) dual 
D) intensive 
E) disintermediated

Question 8

Truck jobbers are limited-service merchant wholesalers who would most likely handle which of the following?

Accepted Answer

A) building materials 
B) fruits and vegetables 
C) coal and lumber 
D) cosmetics 
E) magazines 
A) building materials 
B) fruits and vegetables 
C) coal and lumber 
D) cosmetics 
E) magazines

Question 9

Describe the three sources of power for a channel captain.

Accepted Answer

There are three potential sources of pow

Question 10

Functions provided by channel intermediaries that make the purchase process easier for customers and manufacturers are referred to as ________ functions.

Accepted Answer

A) distributing 
B) facilitating 
C) management 
D) marketing 
E) wholesaling 
A) distributing 
B) facilitating 
C) management 
D) marketing 
E) wholesaling

A franchise organization is a type of contractual VMS.

A husband and wife have a small store that is located at a beach resort.The only products sold at this store are hand-dipped and sculptured candles made by this couple.Marketers would classify the channel of distribution for these candles as ________.

A firm that brings in outside companies to accomplish supply chain activities is using ________.

When Sherwin Williams Paint Company has single ownership of integrated,successive stages of production and distribution,it has created a corporate VMS.

Which of the following is the best example of a direct channel?

A brand of variety stores is part of a wholesaler-sponsored voluntary chain.This means these retailers are members of a(n)________ vertical marketing system (VMS).

Chewing gum is stocked in many outlets in the same market or community;in fact,it is placed in as many outlets as possible.This is an example of ________ distribution.

Truck jobbers are limited-service merchant wholesalers who would most likely handle which of the following?

Describe the three sources of power for a channel captain.

Functions provided by channel intermediaries that make the purchase process easier for customers and manufacturers are referred to as ________ functions.

Welcome to the World of Marketing: Create and Deliver Value

Strategic Market Planning: Take the Big Picture

Thrive in the Marketing Environment: the World Is Flat

Marketing Research: Gather, analyze, and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Price the Product

Old and New Media: From One-To-Many to Many-To-Many

One to Many: Advertising, public Relations, and Consumer Sales Promotions

Many to Many: Trade Promotion, direct Marketing, and Personal Selling

Retailing: Bricks and Clicks

Filters

Exam 15: Deliver Value Through Supply Chain Management, channels of Distribution, and Logistics

A franchise organization is a type of contractual VMS.

A husband and wife have a small store that is located at a beach resort.The only products sold at this store are hand-dipped and sculptured candles made by this couple.Marketers would classify the channel of distribution for these candles as ________.

A firm that brings in outside companies to accomplish supply chain activities is using ________.

When Sherwin Williams Paint Company has single ownership of integrated,successive stages of production and distribution,it has created a corporate VMS.

Which of the following is the best example of a direct channel?

A brand of variety stores is part of a wholesaler-sponsored voluntary chain.This means these retailers are members of a(n)________ vertical marketing system (VMS).

Chewing gum is stocked in many outlets in the same market or community;in fact,it is placed in as many outlets as possible.This is an example of ________ distribution.

Truck jobbers are limited-service merchant wholesalers who would most likely handle which of the following?

Describe the three sources of power for a channel captain.

Functions provided by channel intermediaries that make the purchase process easier for customers and manufacturers are referred to as ________ functions.

Welcome to the World of Marketing: Create and Deliver Value

Strategic Market Planning: Take the Big Picture

Thrive in the Marketing Environment: the World Is Flat

Marketing Research: Gather, analyze, and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Price the Product

Old and New Media: From One-To-Many to Many-To-Many

One to Many: Advertising, public Relations, and Consumer Sales Promotions

Many to Many: Trade Promotion, direct Marketing, and Personal Selling

Retailing: Bricks and Clicks

Filters