Question 1

The perfect order measurement calculates which of the following?

Accepted Answer

A) the amount of inventory that is just right to warehouse 
B) the origin,current location,and destination of a tagged product 
C) the most cost-effective and efficient mode of transportation 
D) the value of the time utility provided to customers through logistics 
E) the error-free rate of each stage of a purchase order 
A) the amount of inventory that is just right to warehouse 
B) the origin,current location,and destination of a tagged product 
C) the most cost-effective and efficient mode of transportation 
D) the value of the time utility provided to customers through logistics 
E) the error-free rate of each stage of a purchase order

Question 2

An environmental analysis is an important step in distribution planning.

Accepted Answer

A) True 
 B)False

Question 3

When a company uses ________,it brings in an external company to run some of its essential operations.

Accepted Answer

A) outsourcing 
B) insourcing 
C) conventional marketing 
D) logistics management 
E) a vertical marketing system 
A) outsourcing 
B) insourcing 
C) conventional marketing 
D) logistics management 
E) a vertical marketing system

Question 4

Tony Pool Chemical Co.purchased 144 buckets of chlorine tablets over the Internet from Chemical,Inc. ,then placed the order with the manufacturer and arranged for its transportation by truck to the Tony Pool store.Chemical,Inc.took title to the pool chemicals but never actually took possession of them.Chemical,Inc.is an example of a ________.

Accepted Answer

A) drop shipper 
B) truck jobber 
C) rack jobber 
D) mail-order wholesaler 
E) cash-and-carry wholesaler 
A) drop shipper 
B) truck jobber 
C) rack jobber 
D) mail-order wholesaler 
E) cash-and-carry wholesaler

Question 5

Wholesalers and retailers create efficiencies in the flow of goods from producer to end consumer by ________ when they provide a variety of products in one location.

Accepted Answer

A) creating assortments 
B) just in time processing 
C) third-party logistics 
D) order processing 
E) inventory control 
A) creating assortments 
B) just in time processing 
C) third-party logistics 
D) order processing 
E) inventory control

Question 6

Compare and contrast the three distribution strategies,giving examples of products that might be distributed through each strategy.

Accepted Answer

Producers of convenience products and st

Question 7

During the stage of ________ activities,the company receives materials it needs to manufacture its products.

Accepted Answer

A) inbound logistics 
B) operations 
C) outbound logistics 
D) marketing and sales 
E) service 
A) inbound logistics 
B) operations 
C) outbound logistics 
D) marketing and sales 
E) service

Question 8

How do merchant wholesalers and agents/brokers differ?

Accepted Answer

Merchant wholesalers "take tit

Question 9

Nita can visit her local supermarket and buy a dozen roses,a gallon of milk,two birthday cards,a bag of cat litter,and a pan for roasting a turkey.This illustrates how channels of distribution benefit consumers by ________.

Accepted Answer

A) creating atmospherics 
B) creating assortments 
C) directing logistics 
D) managing knowledge 
E) managing relationships 
A) creating atmospherics 
B) creating assortments 
C) directing logistics 
D) managing knowledge 
E) managing relationships

Question 10

Which of the following statements about business-to-business channels is true?

Accepted Answer

A) Direct channels are more common in business-to-business markets than consumer markets. 
B) Business-to-business channels have few parallels with consumer channels. 
C) The size of business markets makes indirect channels more efficient. 
D) Indirect channels are more common in business-to-business markets than consumer markets. 
E) When an industrial distributor is included in a business-to-business channel,the channel is by definition direct. 
A) Direct channels are more common in business-to-business markets than consumer markets. 
B) Business-to-business channels have few parallels with consumer channels. 
C) The size of business markets makes indirect channels more efficient. 
D) Indirect channels are more common in business-to-business markets than consumer markets. 
E) When an industrial distributor is included in a business-to-business channel,the channel is by definition direct.

Question 11

The fastest and most expensive mode of transportation is ________.

Accepted Answer

A) railroads 
B) water 
C) the Internet 
D) pipeline 
E) air 
A) railroads 
B) water 
C) the Internet 
D) pipeline 
E) air

Question 12

Which of the following is most likely to force a manufacturer to pay a slotting allowance?

Accepted Answer

A) a selling agent 
B) a merchandise broker 
C) a large retail chain 
D) a small retailer 
E) a rack jobber 
A) a selling agent 
B) a merchandise broker 
C) a large retail chain 
D) a small retailer 
E) a rack jobber

Question 13

In business-to-business channels,the functions of a merchant wholesaler are performed by a(n)________.

Accepted Answer

A) sales office 
B) commission merchant 
C) merchant broker 
D) business retailer 
E) industrial distributor 
A) sales office 
B) commission merchant 
C) merchant broker 
D) business retailer 
E) industrial distributor

Question 14

In a brief essay,explain the concept of the supply chain.

Accepted Answer

The supply chain encompasses all the act

Question 15

Once an organization has developed its distribution objectives,it should next ________.

Accepted Answer

A) identify the channel leader 
B) determine a distribution budget 
C) select the optimum number of channel levels 
D) define the target market and articulate the market segmentation strategy 
E) evaluate the internal and external environments 
A) identify the channel leader 
B) determine a distribution budget 
C) select the optimum number of channel levels 
D) define the target market and articulate the market segmentation strategy 
E) evaluate the internal and external environments

Question 16

Which of the following modes of transportation would most likely be used to quickly haul lettuce from California,where it was grown,to markets in Nevada?

Accepted Answer

A) trucks 
B) railroads 
C) air 
D) pipeline 
E) water 
A) trucks 
B) railroads 
C) air 
D) pipeline 
E) water

Question 17

Intensive distribution seeks many outlets in a market,while selective distribution seeks only one outlet in a given market area.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following are manufacturer-owned facilities that carry inventory and provide sales and services to customers?

Accepted Answer

A) sales offices 
B) sales branches 
C) manufacturers' showrooms 
D) manufacturers' offices 
E) merchandise brokerages 
A) sales offices 
B) sales branches 
C) manufacturers' showrooms 
D) manufacturers' offices 
E) merchandise brokerages

Question 19

A(n)________ brings buyers and sellers together and facilitates transactions,typically charging a fee after a transaction is completed.

Accepted Answer

A) cash-and-carry wholesaler 
B) broker 
C) retailer 
D) wholesaler 
E) commission merchant 
A) cash-and-carry wholesaler 
B) broker 
C) retailer 
D) wholesaler 
E) commission merchant

Question 20

Railroads are best for carrying coal,iron ore,grain,and lumber over long distances.

Accepted Answer

A) True 
 B)False

The perfect order measurement calculates which of the following?

An environmental analysis is an important step in distribution planning.

When a company uses ________,it brings in an external company to run some of its essential operations.

Wholesalers and retailers create efficiencies in the flow of goods from producer to end consumer by ________ when they provide a variety of products in one location.

Compare and contrast the three distribution strategies,giving examples of products that might be distributed through each strategy.

During the stage of ________ activities,the company receives materials it needs to manufacture its products.

How do merchant wholesalers and agents/brokers differ?

Nita can visit her local supermarket and buy a dozen roses,a gallon of milk,two birthday cards,a bag of cat litter,and a pan for roasting a turkey.This illustrates how channels of distribution benefit consumers by ________.

Which of the following statements about business-to-business channels is true?

The fastest and most expensive mode of transportation is ________.

Which of the following is most likely to force a manufacturer to pay a slotting allowance?

In business-to-business channels,the functions of a merchant wholesaler are performed by a(n)________.

In a brief essay,explain the concept of the supply chain.

Once an organization has developed its distribution objectives,it should next ________.

Which of the following modes of transportation would most likely be used to quickly haul lettuce from California,where it was grown,to markets in Nevada?

Intensive distribution seeks many outlets in a market,while selective distribution seeks only one outlet in a given market area.

Which of the following are manufacturer-owned facilities that carry inventory and provide sales and services to customers?

A(n)________ brings buyers and sellers together and facilitates transactions,typically charging a fee after a transaction is completed.

Railroads are best for carrying coal,iron ore,grain,and lumber over long distances.

Welcome to the World of Marketing: Create and Deliver Value

Strategic Market Planning: Take the Big Picture

Thrive in the Marketing Environment: the World Is Flat

Marketing Research: Gather, analyze, and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Price the Product

Old and New Media: From One-To-Many to Many-To-Many

One to Many: Advertising, public Relations, and Consumer Sales Promotions

Many to Many: Trade Promotion, direct Marketing, and Personal Selling

Retailing: Bricks and Clicks

Filters

Exam 15: Deliver Value Through Supply Chain Management, channels of Distribution, and Logistics

The perfect order measurement calculates which of the following?

An environmental analysis is an important step in distribution planning.

When a company uses ________,it brings in an external company to run some of its essential operations.

Wholesalers and retailers create efficiencies in the flow of goods from producer to end consumer by ________ when they provide a variety of products in one location.

Compare and contrast the three distribution strategies,giving examples of products that might be distributed through each strategy.

During the stage of ________ activities,the company receives materials it needs to manufacture its products.

How do merchant wholesalers and agents/brokers differ?

Nita can visit her local supermarket and buy a dozen roses,a gallon of milk,two birthday cards,a bag of cat litter,and a pan for roasting a turkey.This illustrates how channels of distribution benefit consumers by ________.

Which of the following statements about business-to-business channels is true?

The fastest and most expensive mode of transportation is ________.

Which of the following is most likely to force a manufacturer to pay a slotting allowance?

In business-to-business channels,the functions of a merchant wholesaler are performed by a(n)________.

In a brief essay,explain the concept of the supply chain.

Once an organization has developed its distribution objectives,it should next ________.

Which of the following modes of transportation would most likely be used to quickly haul lettuce from California,where it was grown,to markets in Nevada?

Intensive distribution seeks many outlets in a market,while selective distribution seeks only one outlet in a given market area.

Which of the following are manufacturer-owned facilities that carry inventory and provide sales and services to customers?

A(n)________ brings buyers and sellers together and facilitates transactions,typically charging a fee after a transaction is completed.

Railroads are best for carrying coal,iron ore,grain,and lumber over long distances.

Welcome to the World of Marketing: Create and Deliver Value

Strategic Market Planning: Take the Big Picture

Thrive in the Marketing Environment: the World Is Flat

Marketing Research: Gather, analyze, and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Price the Product

Old and New Media: From One-To-Many to Many-To-Many

One to Many: Advertising, public Relations, and Consumer Sales Promotions

Many to Many: Trade Promotion, direct Marketing, and Personal Selling

Retailing: Bricks and Clicks

Filters