Exam 15: Deliver Value Through Supply Chain Management, channels of Distribution, and Logistics

Which type of vertical marketing system (VMS)gives an organization more control over both supply sources and resale of its products,while at the same time increasing the organization's capital investment and its fixed costs?

Manufacturers' ________,also called manufacturers' representatives,represent a buyer or seller on an ongoing basis.

The theft and unauthorized repurposing of intellectual material via the Internet is called ________.

Reverse logistics are becoming even more important as more firms seriously consider sustainability as a competitive advantage.

The first step in planning a channel strategy is to determine what market(s)need to be reached.

Which of the following is the series of firms or individuals that facilitate(s)the movement of a product from the producer to the final customers?

Which of the following do manufacturers typically NOT use as a factor in deciding which mode of transportation to use for a product?

Which of the following is the term for the firms and individuals who help move a product to the consumer or the business user?

Which group of independent intermediaries can be divided into the two broad types of full-service and limited-service?

What type of utility does warehousing provide to consumers by holding onto products until consumers need them?

When determining the number of channel members to use at each level,three strategies are available: intensive,exclusive,and ________ distribution.

Limited-service merchant wholesalers are less likely than full-service merchant wholesalers to do which of the following?

Sales branches are independent wholesalers that are allowed to operate only in specific geographical territories.

Tiffany & Co jewelry can only be found in a limited number of intermediaries.This is an example of ________ distribution.

An intermediary who ________ legally owns the goods being handled.

Mail-order wholesalers are associated with all of the following EXCEPT which one?

Selective distribution strategy is most suitable for which consumer product category?

Explain the concept of a hybrid marketing system.What might be the advantages of a company implementing this type of marketing system?

Through the use of ________,a company is able to know exactly where a product is located within the distribution channel.

Ed Barney owns a chain of small gift shops.Before buying merchandise to carry in his store,Barney can visit a ________ where he can examine a manufacturer's products before he stocks his stores.