Question 1

Explain channel power in a vertical marketing system.

Accepted Answer

One channel member owns the ot

Question 2

Which of the following is an example of a dual distribution system?

Accepted Answer

A) Walmart locating in several countries 
B) J)C.Penney's catalog and retail store sales 
C) Avon's door-to-door distribution 
D) Starbucks located inside a bookstore 
E) a hotel providing guest privileges at a nearby health spa 
A) Walmart locating in several countries 
B) J)C.Penney's catalog and retail store sales 
C) Avon's door-to-door distribution 
D) Starbucks located inside a bookstore 
E) a hotel providing guest privileges at a nearby health spa

Question 3

Limited-service wholesalers do not take title to the merchandise they handle.

Accepted Answer

A) True 
 B)False

Question 4

Offering credit to buyers and providing refund services for products are both examples of ________ functions provided by channel intermediaries.

Accepted Answer

A) communication 
B) marketing 
C) promotional 
D) facilitating 
E) management 
A) communication 
B) marketing 
C) promotional 
D) facilitating 
E) management

Question 5

A U.S.wool producer that wanted to export its product to Europe could use a selling agent or a merchandise broker.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following are manufacturer-owned facilities that do not carry inventory but provide selling functions for the manufacturer in a specific geographic area?

Accepted Answer

A) commission merchandise marts 
B) merchandise brokerages 
C) sales offices 
D) sales branches 
E) manufacturers' showrooms 
A) commission merchandise marts 
B) merchandise brokerages 
C) sales offices 
D) sales branches 
E) manufacturers' showrooms

Question 7

Which stage of activity in logistics involves shipping the product out to customers?

Accepted Answer

A) inbound logistics 
B) operations 
C) outbound logistics 
D) reverse logistics 
E) services 
A) inbound logistics 
B) operations 
C) outbound logistics 
D) reverse logistics 
E) services

Question 8

Which of the following is NOT a channel intermediary?

Accepted Answer

A) the supplier of the raw materials used to make glass windows 
B) the distributor who sells stained glass windows 
C) the wholesaler who buys the stained glass window from its creator 
D) the showroom that displays glass windows for customers to see 
E) the manufacturers' agent who sells the stained glass windows 
A) the supplier of the raw materials used to make glass windows 
B) the distributor who sells stained glass windows 
C) the wholesaler who buys the stained glass window from its creator 
D) the showroom that displays glass windows for customers to see 
E) the manufacturers' agent who sells the stained glass windows

Question 9

Retailers handle the financial exchange when a customer pays for a product.This is an example of the ________ function of channel intermediaries.

Accepted Answer

A) communication 
B) marketing 
C) promotional 
D) transaction 
E) management 
A) communication 
B) marketing 
C) promotional 
D) transaction 
E) management

Question 10

A business buys candy and gum from many different manufacturers and then resells the items to a variety of different stores.The business is an example of a(n)________.

Accepted Answer

A) independent intermediary 
B) manufacturer-owned intermediary 
C) disintermediator 
D) reverse marketer 
E) brokerage company 
A) independent intermediary 
B) manufacturer-owned intermediary 
C) disintermediator 
D) reverse marketer 
E) brokerage company

Question 11

Traditional record labels are now able to control the online distribution piracy problems that had plagued the music industry.

Accepted Answer

A) True 
 B)False

Question 12

A supply chain relies on profitable relationships all along the way.How might Walmart rely on its marketing partners in order to offer low prices?

Accepted Answer

Walmart must rely on suppliers

Question 13

In a conventional marketing system,no channel member has much control over the other members,and no formal means exists for assigning roles and resolving channel conflict.

Accepted Answer

A) True 
 B)False

Question 14

Marketing logistics involves which of the following types of distribution flows?

Accepted Answer

A) outbound and inbound only 
B) outbound,inbound,and reverse 
C) outbound and reverse only 
D) inbound and reverse only 
E) outbound only 
A) outbound and inbound only 
B) outbound,inbound,and reverse 
C) outbound and reverse only 
D) inbound and reverse only 
E) outbound only

Question 15

A major manufacturer of bread sells its finished products to a grocery store chain.This grocery store then sells the bread to its customers.What type of channel of distribution is this,and what are the levels of distribution?

Accepted Answer

This is a typical consumer cha

Question 16

Middlemen is an older term for intermediaries.

Accepted Answer

A) True 
 B)False

Question 17

You own an independent store in your neighborhood and like to offer fresh seafood in your meat display case.Which type of wholesaler is likely to best serve you?

Accepted Answer

A) cash-and-carry wholesaler 
B) drop shipper 
C) rack jobber 
D) selling agent 
E) commission merchant 
A) cash-and-carry wholesaler 
B) drop shipper 
C) rack jobber 
D) selling agent 
E) commission merchant

Question 18

Proud Pets,a producer of clothing and accessories for pets,has recently partnered with a regional chain of pet stores.Which of the following would Proud Pets be LEAST likely to expect from its new channel member?

Accepted Answer

A) promoting its products through advertising 
B) assembling and packaging its products for final sale 
C) distributing relevant market information 
D) identifying raw materials and other productive inputs 
E) taking a risk that items may not sell 
A) promoting its products through advertising 
B) assembling and packaging its products for final sale 
C) distributing relevant market information 
D) identifying raw materials and other productive inputs 
E) taking a risk that items may not sell

Question 19

A channel consisting of one or more independent producers,wholesalers,or retailers,each seeking to maximize its own profits with little concern for other channel members,is a(n)________.

Accepted Answer

A) independent vertical marketing system 
B) conventional marketing system 
C) independent channel 
D) corporate vertical marketing system 
E) administered vertical marketing system 
A) independent vertical marketing system 
B) conventional marketing system 
C) independent channel 
D) corporate vertical marketing system 
E) administered vertical marketing system

Question 20

Which type of distribution means limiting distribution of a product to a single outlet in a particular region?

Accepted Answer

A) exclusive 
B) intensive 
C) selective 
D) independent 
E) insourced 
A) exclusive 
B) intensive 
C) selective 
D) independent 
E) insourced

Explain channel power in a vertical marketing system.

Which of the following is an example of a dual distribution system?

Limited-service wholesalers do not take title to the merchandise they handle.

Offering credit to buyers and providing refund services for products are both examples of ________ functions provided by channel intermediaries.

A U.S.wool producer that wanted to export its product to Europe could use a selling agent or a merchandise broker.

Which of the following are manufacturer-owned facilities that do not carry inventory but provide selling functions for the manufacturer in a specific geographic area?

Which stage of activity in logistics involves shipping the product out to customers?

Which of the following is NOT a channel intermediary?

Retailers handle the financial exchange when a customer pays for a product.This is an example of the ________ function of channel intermediaries.

A business buys candy and gum from many different manufacturers and then resells the items to a variety of different stores.The business is an example of a(n)________.

Traditional record labels are now able to control the online distribution piracy problems that had plagued the music industry.

A supply chain relies on profitable relationships all along the way.How might Walmart rely on its marketing partners in order to offer low prices?

In a conventional marketing system,no channel member has much control over the other members,and no formal means exists for assigning roles and resolving channel conflict.

Marketing logistics involves which of the following types of distribution flows?

A major manufacturer of bread sells its finished products to a grocery store chain.This grocery store then sells the bread to its customers.What type of channel of distribution is this,and what are the levels of distribution?

Middlemen is an older term for intermediaries.

You own an independent store in your neighborhood and like to offer fresh seafood in your meat display case.Which type of wholesaler is likely to best serve you?

Proud Pets,a producer of clothing and accessories for pets,has recently partnered with a regional chain of pet stores.Which of the following would Proud Pets be LEAST likely to expect from its new channel member?

A channel consisting of one or more independent producers,wholesalers,or retailers,each seeking to maximize its own profits with little concern for other channel members,is a(n)________.

Which type of distribution means limiting distribution of a product to a single outlet in a particular region?

Welcome to the World of Marketing: Create and Deliver Value

Strategic Market Planning: Take the Big Picture

Thrive in the Marketing Environment: the World Is Flat

Marketing Research: Gather, analyze, and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Price the Product

Old and New Media: From One-To-Many to Many-To-Many

One to Many: Advertising, public Relations, and Consumer Sales Promotions

Many to Many: Trade Promotion, direct Marketing, and Personal Selling

Retailing: Bricks and Clicks

Filters

Exam 15: Deliver Value Through Supply Chain Management, channels of Distribution, and Logistics

Explain channel power in a vertical marketing system.

Which of the following is an example of a dual distribution system?

Limited-service wholesalers do not take title to the merchandise they handle.

Offering credit to buyers and providing refund services for products are both examples of ________ functions provided by channel intermediaries.

A U.S.wool producer that wanted to export its product to Europe could use a selling agent or a merchandise broker.

Which of the following are manufacturer-owned facilities that do not carry inventory but provide selling functions for the manufacturer in a specific geographic area?

Which stage of activity in logistics involves shipping the product out to customers?

Which of the following is NOT a channel intermediary?

Retailers handle the financial exchange when a customer pays for a product.This is an example of the ________ function of channel intermediaries.

A business buys candy and gum from many different manufacturers and then resells the items to a variety of different stores.The business is an example of a(n)________.

Traditional record labels are now able to control the online distribution piracy problems that had plagued the music industry.

A supply chain relies on profitable relationships all along the way.How might Walmart rely on its marketing partners in order to offer low prices?

In a conventional marketing system,no channel member has much control over the other members,and no formal means exists for assigning roles and resolving channel conflict.

Marketing logistics involves which of the following types of distribution flows?

A major manufacturer of bread sells its finished products to a grocery store chain.This grocery store then sells the bread to its customers.What type of channel of distribution is this,and what are the levels of distribution?

Middlemen is an older term for intermediaries.

You own an independent store in your neighborhood and like to offer fresh seafood in your meat display case.Which type of wholesaler is likely to best serve you?

Proud Pets,a producer of clothing and accessories for pets,has recently partnered with a regional chain of pet stores.Which of the following would Proud Pets be LEAST likely to expect from its new channel member?

A channel consisting of one or more independent producers,wholesalers,or retailers,each seeking to maximize its own profits with little concern for other channel members,is a(n)________.

Which type of distribution means limiting distribution of a product to a single outlet in a particular region?

Welcome to the World of Marketing: Create and Deliver Value

Strategic Market Planning: Take the Big Picture

Thrive in the Marketing Environment: the World Is Flat

Marketing Research: Gather, analyze, and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Price the Product

Old and New Media: From One-To-Many to Many-To-Many

One to Many: Advertising, public Relations, and Consumer Sales Promotions

Many to Many: Trade Promotion, direct Marketing, and Personal Selling

Retailing: Bricks and Clicks

Filters