Exam 15: Deliver Value Through Supply Chain Management, channels of Distribution, and Logistics
Exam 1: Welcome to the World of Marketing: Create and Deliver Value150 Questions
Exam 2: Strategic Market Planning: Take the Big Picture150 Questions
Exam 3: Thrive in the Marketing Environment: the World Is Flat150 Questions
Exam 4: Marketing Research: Gather, analyze, and Use Information150 Questions
Exam 5: Consumer Behavior: How and Why We Buy150 Questions
Exam 6: Business-To-Business Markets: How and Why Organizations Buy150 Questions
Exam 7: Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management150 Questions
Exam 8: Create the Product150 Questions
Exam 9: Manage the Product150 Questions
Exam 10: Services and Other Intangibles: Marketing the Product That Isnt There150 Questions
Exam 11: Price the Product150 Questions
Exam 12: Old and New Media: From One-To-Many to Many-To-Many150 Questions
Exam 13: One to Many: Advertising, public Relations, and Consumer Sales Promotions150 Questions
Exam 14: Many to Many: Trade Promotion, direct Marketing, and Personal Selling150 Questions
Exam 15: Deliver Value Through Supply Chain Management, channels of Distribution, and Logistics150 Questions
Exam 16: Retailing: Bricks and Clicks150 Questions
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Burt can visit his local hardware store and buy one 4-inch paint brush and not the case of 24 brushes that the retailer had to buy.This is an example of how the channel of distribution facilitates ________.
(Multiple Choice)
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Explain why inventory control has such a major impact on the costs of logistics.
(Essay)
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Which of the following is most likely intensively distributed?
(Multiple Choice)
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Producers benefit from using intermediaries because they ________.
(Multiple Choice)
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There will always be a need for channel intermediaries that physically handle the product.
(True/False)
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Which of the following is true about sales branches,sales offices,and manufacturers' showrooms?
(Multiple Choice)
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Which of the following describes a comprehensive approach to collecting,organizing,storing,and retrieving a firm's information assets?
(Multiple Choice)
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An appliance,television,and stereo dealer serves as an authorized repair center,provides maintenance contracts,and sells essential supplies to customers.What types of channel functions are being implemented by this dealer?
(Essay)
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Compare and contrast a conventional marketing system with a vertical marketing system (VMS).
(Essay)
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What are the similarities and differences between manufacturers' agents and selling agents?
(Essay)
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To reduce inventory management costs,many companies use a system called ________,which involves carrying only small inventories of parts or merchandise,often only enough for a few days of operation.
(Multiple Choice)
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Rack jobbers are important to both the producers and the customers of bulky products such as coal,oil,or lumber.
(True/False)
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Which of the following is the process of designing,managing,and improving the movement of products through the supply chain?
(Multiple Choice)
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Explain the rationale for identifying the best modes of transportation for a product.
(Essay)
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An independent hardware retail store 100 miles from the nearest city of more than 5,000 people but providing needed supplies for area ranchers would most likely buy its plumbing and electrical supplies through a ________.
(Multiple Choice)
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Jewels for the Rich and Famous sells very exclusive jewelry with a minimum price of $25,000 to customers around the world.Speed of delivery to distant markets is a must.Management should use ________ as its main carrier.
(Multiple Choice)
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Physical distribution activities include all of the following EXCEPT which one?
(Multiple Choice)
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The supply chain only includes components dealing with the flow of materials internal to the firm.
(True/False)
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