Exam 15: Deliver Value Through Supply Chain Management, channels of Distribution, and Logistics
Exam 1: Welcome to the World of Marketing: Create and Deliver Value150 Questions
Exam 2: Strategic Market Planning: Take the Big Picture150 Questions
Exam 3: Thrive in the Marketing Environment: the World Is Flat150 Questions
Exam 4: Marketing Research: Gather, analyze, and Use Information150 Questions
Exam 5: Consumer Behavior: How and Why We Buy150 Questions
Exam 6: Business-To-Business Markets: How and Why Organizations Buy150 Questions
Exam 7: Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management150 Questions
Exam 8: Create the Product150 Questions
Exam 9: Manage the Product150 Questions
Exam 10: Services and Other Intangibles: Marketing the Product That Isnt There150 Questions
Exam 11: Price the Product150 Questions
Exam 12: Old and New Media: From One-To-Many to Many-To-Many150 Questions
Exam 13: One to Many: Advertising, public Relations, and Consumer Sales Promotions150 Questions
Exam 14: Many to Many: Trade Promotion, direct Marketing, and Personal Selling150 Questions
Exam 15: Deliver Value Through Supply Chain Management, channels of Distribution, and Logistics150 Questions
Exam 16: Retailing: Bricks and Clicks150 Questions
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Grayville Rock and Gravel,located in a seaport town,sells rock,gravel,and sand to local markets.It has just been awarded a contract with a company 500 miles down the coast.Management should consider switching from truck to ________ transport to save money.
(Multiple Choice)
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A corporate VMS has the advantage of controlling the entire distribution chain under ________.
(Multiple Choice)
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Which of the following statements about merchandise brokers is true?
(Multiple Choice)
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Increasingly commonplace today is the appearance of two different franchise chains under the same roof,such as Pizza-Hut and Taco Bell.This is an example of a(n)________ marketing system.
(Multiple Choice)
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Compare the responsibilities associated with full-service merchant wholesalers to those associated with limited-service merchant wholesalers.
(Essay)
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Which of the following statements about manufacturers' agents is true?
(Multiple Choice)
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Which of the following are intermediaries that receive fees for facilitating transactions in markets such as real estate,food,and used equipment in which there are a lot of small buyers and sellers?
(Multiple Choice)
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At some catalog retailers,employees on roller skates called pickers are handed a printout of the products a customer wants,and then the pickers skate through large warehouses accumulating the desired products into one central location.The pickers are engaged in ________.
(Multiple Choice)
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Tony Pool Chemical Co.purchased 144 buckets of chlorine tablets over the Internet from Chemical,Inc. ,which then placed the order with the manufacturer and arranged for its transportation by truck to the Tony Pool store.Chemical,Inc.is an example of which of the following?
(Multiple Choice)
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Which type of distribution is used when the producer wants to place its products with more than one,but fewer than all,of the intermediaries who are willing to carry its products?
(Multiple Choice)
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What are the three major types of vertical marketing systems?
(Multiple Choice)
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Steve's Physco Skates sells its products to Walmart,who then sells them to the consumer.This is an example of a(n)________.
(Multiple Choice)
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Due to the success of the Internet,few producers sell through intermediaries today.
(True/False)
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The producer and the final consumer are part of every type of channel of distribution.
(True/False)
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