Exam 12: Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses
Exam 1: Introduction to Marketing Research67 Questions
Exam 2: The Marketing Research Industry89 Questions
Exam 3: The Marketing Research Process Defining the Problem and Research Objectives82 Questions
Exam 4: Research Design116 Questions
Exam 5: Secondary Data Packaged Information83 Questions
Exam 6: Utilizing Exploratory and Qualitative Research Techniques91 Questions
Exam 7: Evaluating Survey Data Collection Methods90 Questions
Exam 8: Understanding Measurement, developing Questions, and Designing the Questionnaire128 Questions
Exam 9: Selecting the Sample89 Questions
Exam 10: Determining the Size of a Sample92 Questions
Exam 11: Dealing With Fieldwork and Data Quality81 Questions
Exam 12: Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses83 Questions
Exam 13: Implementing Basic Differences Tests72 Questions
Exam 14: Making Use of Associations Tests94 Questions
Exam 15: Understanding Regression Analysis Basics88 Questions
Exam 16: Writing the Research Report90 Questions
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Values that are computed from information provided by a sample are referred to as the sample's parameter.
(True/False)
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Data gathering is defined as the process of describing a dataset by computing a small number of statistics that characterize various aspects of the data.
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The logic of hypothesis testing is that if we assume that the hypothesized value is the population parameter,then,at the 95 percent level of confidence,if we took 100 separate samples,the z value for 95 of those samples would fall between ±1.96.
(True/False)
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Inference is a form of logic in which you make a general statement about an entire class based on what you have observed about a small set of members of that class.
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The ________ is the arithmetic average of a set of numbers.
(Multiple Choice)
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Suppose we wish to test the hypothesis that an internship program allows its interns to earn $2,750 per semester and let us assume that this hypothesis is,in fact,true.Which of the following best illustrates the logic of hypothesis testing at the 95% confidence level?
(Multiple Choice)
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A 99 percent confidence interval allows us to say that if we took many samples from the population:
(Multiple Choice)
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________ is the process of using sample information to compute an interval that describes the range of a parameter such as a population mean or the population percentage.
(Multiple Choice)
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________ is a statistical procedure used to accept or reject the hypothesis based on sample evidence.
(Multiple Choice)
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A parameter estimation is a statistical procedure used to accept or reject the hypothesis based on sample evidence.
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Statistical concepts such as correlation and cross-tabulation are forms of ________ analysis.
(Multiple Choice)
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In parameter estimation,a value such as the population mean is estimated based on a sample's mean and its size.
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When reporting scale data to clients,which of the following descriptive measures should be absolutely included in a standard metric variable table?
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Measures of variability are concerned with depicting the typical difference between the values in a set of values.
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The ________ holds that our actual sample is one of the many theoretical samples comprising the assumed bell-shaped curve of possible sample results using the hypothesized value as the center of the bell-shaped distribution.
(Multiple Choice)
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Parameter estimation is used to compare the sample statistic with what is believed to be the population value prior to undertaking the study.
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A(n)________ is a tabulation of the number of times that each different value appears in a particular set of values.
(Multiple Choice)
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Values that are computed from a complete census,which are considered to be precise and valid measures of the population,are referred to as parameters.
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Statistical concepts such as t tests of differences and analysis of variance are forms of ________ analysis.
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