Question 1

The hypothesized population parameter value can be determined using either a percentage or a mean.

Accepted Answer

A) True 
 B)False

Question 2

A practical use of confidence intervals is that they may be used to forecast likely,pessimistic,and optimistic forecasts.

Accepted Answer

A) True 
 B)False

Question 3

Ping Golf,Inc. ,conducts a study in which they use a probability sample of 600 golfers.They examine the data from the sample and calculate that 28 percent of them own Ping golf clubs.The 28 percent is the:

Accepted Answer

A) variance. 
B) sample statistic. 
C) measure of central tendency. 
D) the population parameter. 
E) the grand mean. 
A) variance. 
B) sample statistic. 
C) measure of central tendency. 
D) the population parameter. 
E) the grand mean.

Question 4

To address ________,the square root of the entire equation for the standard deviation is taken.

Accepted Answer

A) break-offs 
B) variance 
C) inflation 
D) inference 
E) range 
A) break-offs 
B) variance 
C) inflation 
D) inference 
E) range

Question 5

The term ________ applies to any statistical measure used that somehow reflects a typical or frequent response.

Accepted Answer

A) reversals of scale endpoints 
B) third-person technique 
C) central tendency 
D) predictive analysis 
E) nonsampling error 
A) reversals of scale endpoints 
B) third-person technique 
C) central tendency 
D) predictive analysis 
E) nonsampling error

Question 6

The square of standard deviation is known as:

Accepted Answer

A) a median. 
B) variance. 
C) standard deviation. 
D) sample size. 
E) range. 
A) a median. 
B) variance. 
C) standard deviation. 
D) sample size. 
E) range.

Question 7

A demographic question such as,"About how many times did you buy fast-food for lunch last week?" should have the median as the appropriate central tendency measure for its responses.

Accepted Answer

A) True 
 B)False

Question 8

________ are concerned with depicting the typical difference between the values in a set of values.

Accepted Answer

A) Cross-tabulations 
B) Multiple regressions 
C) Standard deviations 
D) Measures of variability 
E) Frequency distributions 
A) Cross-tabulations 
B) Multiple regressions 
C) Standard deviations 
D) Measures of variability 
E) Frequency distributions

Question 9

If you were investigating the percentage of high school students who eat at the local Taco Bell,the percentage - because it is derived from the sample - is the sample statistic.

Accepted Answer

A) True 
 B)False

Question 10

Multiple regression is a form of ________ analysis.

Accepted Answer

A) differences 
B) association 
C) predictive 
D) inference 
E) descriptive 
A) differences 
B) association 
C) predictive 
D) inference 
E) descriptive

Question 11

Statistical concepts such as correlation and cross-tabulation are forms of association analysis.

Accepted Answer

A) True 
 B)False

Question 12

Statistical procedures and models are available to the marketing researcher to help make forecasts about future events,and these fall under the category of association analysis.

Accepted Answer

A) True 
 B)False

Question 13

The mode is a descriptive analysis measure defined as that value in a string of numbers that occurs most often.

Accepted Answer

A) True 
 B)False

Question 14

Statistical concepts such as standard error and null hypothesis are forms of ________ analysis.

Accepted Answer

A) differences 
B) association 
C) predictive 
D) inference 
E) descriptive 
A) differences 
B) association 
C) predictive 
D) inference 
E) descriptive

Question 15

________ is defined as the process of describing a dataset by computing a small number of statistics that characterize various aspects of the data.

Accepted Answer

A) Data normalization 
B) Data mining 
C) Data analysis 
D) Data coding 
E) Data collection 
A) Data normalization 
B) Data mining 
C) Data analysis 
D) Data coding 
E) Data collection

Question 16

Values that are computed from information provided by a sample are referred to as the sample's:

Accepted Answer

A) parameters. 
B) statistics. 
C) median. 
D) range. 
E) standard deviation. 
A) parameters. 
B) statistics. 
C) median. 
D) range. 
E) standard deviation.

Question 17

________ analysis is used by marketing researchers to describe the sample dataset in such a way as to portray the typical respondent and to reveal the general pattern of responses.

Accepted Answer

A) Differences 
B) Association 
C) Predictive 
D) Inference 
E) Descriptive 
A) Differences 
B) Association 
C) Predictive 
D) Inference 
E) Descriptive

Question 18

A hypothesis test is used to approximate the population value through the use of confidence intervals.

Accepted Answer

A) True 
 B)False

Question 19

________ analysis helps determine the degree to which real and generalizable differences exist in the population.

Accepted Answer

A) Differences 
B) Association 
C) Predictive 
D) Inference 
E) Descriptive 
A) Differences 
B) Association 
C) Predictive 
D) Inference 
E) Descriptive

Question 20

A hypothesis test gives you the probability of support for your hypothesis based on the sample evidence and sample size.

Accepted Answer

A) True 
 B)False

The hypothesized population parameter value can be determined using either a percentage or a mean.

A practical use of confidence intervals is that they may be used to forecast likely,pessimistic,and optimistic forecasts.

Ping Golf,Inc. ,conducts a study in which they use a probability sample of 600 golfers.They examine the data from the sample and calculate that 28 percent of them own Ping golf clubs.The 28 percent is the:

To address ________,the square root of the entire equation for the standard deviation is taken.

The term ________ applies to any statistical measure used that somehow reflects a typical or frequent response.

The square of standard deviation is known as:

A demographic question such as,"About how many times did you buy fast-food for lunch last week?" should have the median as the appropriate central tendency measure for its responses.

________ are concerned with depicting the typical difference between the values in a set of values.

If you were investigating the percentage of high school students who eat at the local Taco Bell,the percentage - because it is derived from the sample - is the sample statistic.

Multiple regression is a form of ________ analysis.

Statistical concepts such as correlation and cross-tabulation are forms of association analysis.

Statistical procedures and models are available to the marketing researcher to help make forecasts about future events,and these fall under the category of association analysis.

The mode is a descriptive analysis measure defined as that value in a string of numbers that occurs most often.

Statistical concepts such as standard error and null hypothesis are forms of ________ analysis.

________ is defined as the process of describing a dataset by computing a small number of statistics that characterize various aspects of the data.

Values that are computed from information provided by a sample are referred to as the sample's:

________ analysis is used by marketing researchers to describe the sample dataset in such a way as to portray the typical respondent and to reveal the general pattern of responses.

A hypothesis test is used to approximate the population value through the use of confidence intervals.

________ analysis helps determine the degree to which real and generalizable differences exist in the population.

A hypothesis test gives you the probability of support for your hypothesis based on the sample evidence and sample size.

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Research Design

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters

Exam 12: Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

The hypothesized population parameter value can be determined using either a percentage or a mean.

A practical use of confidence intervals is that they may be used to forecast likely,pessimistic,and optimistic forecasts.

Ping Golf,Inc. ,conducts a study in which they use a probability sample of 600 golfers.They examine the data from the sample and calculate that 28 percent of them own Ping golf clubs.The 28 percent is the:

To address ________,the square root of the entire equation for the standard deviation is taken.

The term ________ applies to any statistical measure used that somehow reflects a typical or frequent response.

The square of standard deviation is known as:

A demographic question such as,"About how many times did you buy fast-food for lunch last week?" should have the median as the appropriate central tendency measure for its responses.

________ are concerned with depicting the typical difference between the values in a set of values.

If you were investigating the percentage of high school students who eat at the local Taco Bell,the percentage - because it is derived from the sample - is the sample statistic.

Multiple regression is a form of ________ analysis.

Statistical concepts such as correlation and cross-tabulation are forms of association analysis.

Statistical procedures and models are available to the marketing researcher to help make forecasts about future events,and these fall under the category of association analysis.

The mode is a descriptive analysis measure defined as that value in a string of numbers that occurs most often.

Statistical concepts such as standard error and null hypothesis are forms of ________ analysis.

________ is defined as the process of describing a dataset by computing a small number of statistics that characterize various aspects of the data.

Values that are computed from information provided by a sample are referred to as the sample's:

________ analysis is used by marketing researchers to describe the sample dataset in such a way as to portray the typical respondent and to reveal the general pattern of responses.

A hypothesis test is used to approximate the population value through the use of confidence intervals.

________ analysis helps determine the degree to which real and generalizable differences exist in the population.

A hypothesis test gives you the probability of support for your hypothesis based on the sample evidence and sample size.

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Research Design

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters