Exam 12: Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

The ________ procedure is used to produce descriptive statistics for variables with nominal or ordinal scaling.

If you have five friends who tell you they all have had a great experience with their purchase of a Chevrolet,and if you use this fact to decide to buy a Chevrolet,the form of logic evident here is a(n):

A demographic question like,"On a scale of 1 to 5,how does Starbucks rate on variety of its coffee drinks?" should have which of the following central tendency measure for the responses?

The researcher uses difference analysis to determine the degree to which real and generalizable differences exist in the population to help the manager make an enlightened decision on which advertising theme to use.

The most commonly used level of confidence in marketing research is the 95% level,corresponding to 1.96 standard errors.

The variance identifies the distance between lowest value and the highest value in an ordered set of values.

Statistical procedures and models are available to the marketing researcher to help make forecasts about future events,and these fall under the category of ________ analysis.

________ is a form of logic in which you make a general statement about an entire class based on what you have observed about a small set of members of that class.

The proper command sequence in SPSS to generate a confidence interval for a mean is:

Which of the following refers to a measure of the variability in the sampling distribution based on what is theoretically believed to occur if we were to take a multitude of independent samples from the same population?

Statistical concepts such as range and standard deviation are forms of ________ analysis.

The standard deviation indicates the degree of variation or diversity in the values in such a way as to be translatable into a normal or bell-shaped curve distribution.

Which of the following standard error values corresponds to 95 percent level of confidence?

Descriptive analysis allows a researcher to draw conclusions about the population based on information in the dataset provided by the sample.

________ analysis determines the strength and direction of relationships between two or more variables.

The ________ identifies the distance between lowest value and the highest value in an ordered set of values.

An alternative measure of central tendency is the variance,which expresses that value whose occurrence lies in the middle of an ordered set of values.

The ________ expresses that value whose occurrence lies in the middle of an ordered set of values.

The ________ value can be determined using either a percentage or a mean.

Greek letters are used for sample statistics and Roman letters are used for parameters.