Question 1

The VALS framework segments consumers based on

Accepted Answer

A) their primary motivation for buying products and their resources. 
B) their demographics and their preferred shopping channel. 
C) their product usage,age,and gender. 
D) where they live and their median home price. 
E) their media usage and education level. 
A) their primary motivation for buying products and their resources. 
B) their demographics and their preferred shopping channel. 
C) their product usage,age,and gender. 
D) where they live and their median home price. 
E) their media usage and education level.

Question 2

You have determined you want to buy an advanced hybrid vehicle,and a visit to Ford's website has revealed that the Ford Escape uses hybrid fuel technology with the latest in technology.You are currently in which stage of the consumer purchase decision process for an automobile?

Accepted Answer

A) problem recognition 
B) needs analysis 
C) purchase decision 
D) information search 
E) postpurchase evaluation 
A) problem recognition 
B) needs analysis 
C) purchase decision 
D) information search 
E) postpurchase evaluation

Question 3

Sanaa recently made partner at her law firm,and she is rewarding herself with the purchase of the new car.She was overheard telling a coworker,"The Volvo has nine airbags but the Cadillac drives so smoothly." Sanaa is currently in which stage of the purchase decision process?

Accepted Answer

A) problem recognition 
B) information search 
C) alternative evaluation 
D) purchase decision 
E) postpurchase evaluation 
A) problem recognition 
B) information search 
C) alternative evaluation 
D) purchase decision 
E) postpurchase evaluation

Question 4

The question,"Which brand of smartphone does my roommate own?",would be asked during the __________ stage in the consumer purchase decision process.

Accepted Answer

A) problem recognition 
B) alternative evaluation 
C) information search 
D) purchase decision 
E) comparison 
A) problem recognition 
B) alternative evaluation 
C) information search 
D) purchase decision 
E) comparison

Question 5

Claire has just told her best friend,"I'm so glad I bought the Samsung Galaxy S III rather than those other smartphones I was considering.Look at this incredible display,and the battery stays charged forever." Which stage of the consumer purchase decision process is demonstrated by Claire's conversation?

Accepted Answer

A) problem recognition 
B) information search 
C) alternative evaluation 
D) purchase decision 
E) postpurchase behavior 
A) problem recognition 
B) information search 
C) alternative evaluation 
D) purchase decision 
E) postpurchase behavior

Question 6

The VALS framework is an example of

Accepted Answer

A) a personality assessment. 
B) cognitive learning theory. 
C) a psychographic system. 
D) a study on the hierarchy of needs. 
E) geodemographic segmentation. 
A) a personality assessment. 
B) cognitive learning theory. 
C) a psychographic system. 
D) a study on the hierarchy of needs. 
E) geodemographic segmentation.

Question 7

The process by which people acquire the skills,knowledge,and attitudes necessary to function as consumers is referred to as __________.

Accepted Answer

A) consumer assimilation 
B) consumer socialization 
C) consumer lifestyle 
D) purchasing socialization 
E) purchasing enculturation 
A) consumer assimilation 
B) consumer socialization 
C) consumer lifestyle 
D) purchasing socialization 
E) purchasing enculturation

Question 8

Which of the following statements about family decision making is most accurate?

Accepted Answer

A) The use of joint decision making is directly related to the educational levels achieved by the spouses. 
B) Husbands make most of the purchase decisions made about cars,vacation,and homes. 
C) The two types of family decision making are joint and autonomous. 
D) With autonomous decision making,the husband would make all the decisions about groceries,medicine,and car maintenance. 
E) Women have little influence when it comes to men's clothing purchases except for socks or ties. 
A) The use of joint decision making is directly related to the educational levels achieved by the spouses. 
B) Husbands make most of the purchase decisions made about cars,vacation,and homes. 
C) The two types of family decision making are joint and autonomous. 
D) With autonomous decision making,the husband would make all the decisions about groceries,medicine,and car maintenance. 
E) Women have little influence when it comes to men's clothing purchases except for socks or ties.

Question 9

In the VALS framework,consumers who enjoy the new,the offbeat,and the risky as well as find outlets in exercise,sports,outdoor recreation,and social activities are referred to as __________.

Accepted Answer

A) Believers 
B) Strivers 
C) Achievers 
D) Makers 
E) Experiencers 
A) Believers 
B) Strivers 
C) Achievers 
D) Makers 
E) Experiencers

Question 10

Scanning your memory for previous experiences with products or brands occurs during which stage of the consumer purchase decision process?

Accepted Answer

A) information search 
B) purchase decision 
C) alternative evaluation 
D) postpurchase behavior 
E) problem recognition 
A) information search 
B) purchase decision 
C) alternative evaluation 
D) postpurchase behavior 
E) problem recognition

Question 11

Which of the following statements about psychographics is most accurate?

Accepted Answer

A) Psychographics is unable to provide actionable information about potential customers since the data obtained from the research is too subjective to be reliably interpreted and acted upon. 
B) Although helpful in segmenting markets,psychographics is limited in its ability to target consumers. 
C) Psychographics combines demographic data,psychological data,and actual spending data of consumers to create VALS profiles. 
D) Psychographics combines psychology,lifestyle,and demographics to uncover consumer motivations for buying and using offerings. 
E) Psychographic data is extremely vulnerable to current social trends and therefore is best suited to new market-product combinations rather than existing ones. 
A) Psychographics is unable to provide actionable information about potential customers since the data obtained from the research is too subjective to be reliably interpreted and acted upon. 
B) Although helpful in segmenting markets,psychographics is limited in its ability to target consumers. 
C) Psychographics combines demographic data,psychological data,and actual spending data of consumers to create VALS profiles. 
D) Psychographics combines psychology,lifestyle,and demographics to uncover consumer motivations for buying and using offerings. 
E) Psychographic data is extremely vulnerable to current social trends and therefore is best suited to new market-product combinations rather than existing ones.

Question 12

Marketers recognize that people have an actual self-concept and __________.

Accepted Answer

A) a view of self determined by their peers 
B) a view of self determined by psychology 
C) an abstract self-concept 
D) an ideal self-concept 
E) an inconsistent self-concept 
A) a view of self determined by their peers 
B) a view of self determined by psychology 
C) an abstract self-concept 
D) an ideal self-concept 
E) an inconsistent self-concept

Question 13

Which of the following is NOT 
part of the physical surroundings of a retail store that can influence how purchase decisions are made?

Accepted Answer

A) decor 
B) crowding 
C) lighting 
D) music 
E) time of day 
A) decor 
B) crowding 
C) lighting 
D) music 
E) time of day

Question 14

In the VALS framework,a person's resources include all of the following EXCEPT:

Accepted Answer

A) material 
B) physical 
C) temporal 
D) psychological 
E) demographic 
A) material 
B) physical 
C) temporal 
D) psychological 
E) demographic

Question 15

The family life cycle concept refers to

Accepted Answer

A) the distinct phases a family progresses through from the birth of children to when the children leave home,each phase bringing with it identifiable purchasing behaviors. 
B) the distinct phases a family progresses through from the birth of children to retirement,each phase bringing with it identifiable purchasing behaviors. 
C) the distinct phases a blended family progresses through from marriage to separation,divorce,and remarriage,each phase bringing with it identifiable purchasing behaviors. 
D) the distinct phases a family progresses through from formation to retirement,each phase bringing with it identifiable purchasing behaviors. 
E) the intergenerational purchasing habits and product preferences that are passed down from one generation to the next. 
A) the distinct phases a family progresses through from the birth of children to when the children leave home,each phase bringing with it identifiable purchasing behaviors. 
B) the distinct phases a family progresses through from the birth of children to retirement,each phase bringing with it identifiable purchasing behaviors. 
C) the distinct phases a blended family progresses through from marriage to separation,divorce,and remarriage,each phase bringing with it identifiable purchasing behaviors. 
D) the distinct phases a family progresses through from formation to retirement,each phase bringing with it identifiable purchasing behaviors. 
E) the intergenerational purchasing habits and product preferences that are passed down from one generation to the next.

Question 16

Motivation refers to

Accepted Answer

A) the stimulus required to cause a consumer to do something uncharacteristic of himself. 
B) the energizing force that stimulates behavior to satisfy a consumer need. 
C) a person's consistent behaviors or responses to recurring situations. 
D) the way people see themselves and the way they believe others see them. 
E) a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way. 
A) the stimulus required to cause a consumer to do something uncharacteristic of himself. 
B) the energizing force that stimulates behavior to satisfy a consumer need. 
C) a person's consistent behaviors or responses to recurring situations. 
D) the way people see themselves and the way they believe others see them. 
E) a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.

Question 17

The information search stage clarifies the problem for the consumer by: (1)suggesting criteria to use for the purchase; (2)yielding brand names that might meet the criteria; and (3)__________.

Accepted Answer

A) developing consumer value perceptions. 
B) evaluating particular products 
C) selecting the type of retail outlet. 
D) establishing a purchase timeline. 
E) creating a hierarchy of needs. 
A) developing consumer value perceptions. 
B) evaluating particular products 
C) selecting the type of retail outlet. 
D) establishing a purchase timeline. 
E) creating a hierarchy of needs.

Question 18

Which of the following statements about how women buy cars today is most accurate?

Accepted Answer

A) Women are more concerned with features that would help survive an accident; men are more concerned with features that would help avoid an accident. 
B) Women have definite likes or dislikes when buying a car,but they don't feel comfortable expressing their opinions. 
C) When it comes to the actual purchase process,women are more adept negotiators than men. 
D) Women care more about exterior styles and lines and men are more concerned with cargo space and gas mileage. 
E) Women usually shop one dealership before making a decision and men usually shop three. 
A) Women are more concerned with features that would help survive an accident; men are more concerned with features that would help avoid an accident. 
B) Women have definite likes or dislikes when buying a car,but they don't feel comfortable expressing their opinions. 
C) When it comes to the actual purchase process,women are more adept negotiators than men. 
D) Women care more about exterior styles and lines and men are more concerned with cargo space and gas mileage. 
E) Women usually shop one dealership before making a decision and men usually shop three.

Question 19

Which of the following statements about brand loyalty is most accurate?

Accepted Answer

A) Learning has little affect on brand loyalty because most habits are instinctual. 
B) Brand loyalty increases the perceived risk associated with impulse purchases. 
C) The incidence of brand loyalty is steadily rising in North America. 
D) Brand loyalty results from the positive reinforcement of previous actions. 
E) The best way to enhance brand loyalty is to brand all new products with the same brand name. 
A) Learning has little affect on brand loyalty because most habits are instinctual. 
B) Brand loyalty increases the perceived risk associated with impulse purchases. 
C) The incidence of brand loyalty is steadily rising in North America. 
D) Brand loyalty results from the positive reinforcement of previous actions. 
E) The best way to enhance brand loyalty is to brand all new products with the same brand name.

Question 20

Edison noticed that the prices at a new video game rental website was lower than the prices at most of the other of these types of websites or retail stores such as Game Stop.He is exhibiting

Accepted Answer

A) cognitive dissonance. 
B) selective retention. 
C) stimulus discrimination. 
D) selective comprehension. 
E) stimulus generalization. 
A) cognitive dissonance. 
B) selective retention. 
C) stimulus discrimination. 
D) selective comprehension. 
E) stimulus generalization.

The VALS framework segments consumers based on

You have determined you want to buy an advanced hybrid vehicle,and a visit to Ford's website has revealed that the Ford Escape uses hybrid fuel technology with the latest in technology.You are currently in which stage of the consumer purchase decision process for an automobile?

Sanaa recently made partner at her law firm,and she is rewarding herself with the purchase of the new car.She was overheard telling a coworker,"The Volvo has nine airbags but the Cadillac drives so smoothly." Sanaa is currently in which stage of the purchase decision process?

The question,"Which brand of smartphone does my roommate own?",would be asked during the __________ stage in the consumer purchase decision process.

The VALS framework is an example of

The process by which people acquire the skills,knowledge,and attitudes necessary to function as consumers is referred to as __________.

Which of the following statements about family decision making is most accurate?

In the VALS framework,consumers who enjoy the new,the offbeat,and the risky as well as find outlets in exercise,sports,outdoor recreation,and social activities are referred to as __________.

Scanning your memory for previous experiences with products or brands occurs during which stage of the consumer purchase decision process?

Which of the following statements about psychographics is most accurate?

Marketers recognize that people have an actual self-concept and __________.

Which of the following is NOT part of the physical surroundings of a retail store that can influence how purchase decisions are made?

In the VALS framework,a person's resources include all of the following EXCEPT:

The family life cycle concept refers to

Motivation refers to

The information search stage clarifies the problem for the consumer by: (1)suggesting criteria to use for the purchase; (2)yielding brand names that might meet the criteria; and (3)__________.

Which of the following statements about how women buy cars today is most accurate?

Which of the following statements about brand loyalty is most accurate?

Edison noticed that the prices at a new video game rental website was lower than the prices at most of the other of these types of websites or retail stores such as Game Stop.He is exhibiting

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Buildign an Effective Marketing Plan

Filters

Exam 4: Understanding Consumer Behavior

The VALS framework segments consumers based on

You have determined you want to buy an advanced hybrid vehicle,and a visit to Ford's website has revealed that the Ford Escape uses hybrid fuel technology with the latest in technology.You are currently in which stage of the consumer purchase decision process for an automobile?

Sanaa recently made partner at her law firm,and she is rewarding herself with the purchase of the new car.She was overheard telling a coworker,"The Volvo has nine airbags but the Cadillac drives so smoothly." Sanaa is currently in which stage of the purchase decision process?

The question,"Which brand of smartphone does my roommate own?",would be asked during the __________ stage in the consumer purchase decision process.

The VALS framework is an example of

The process by which people acquire the skills,knowledge,and attitudes necessary to function as consumers is referred to as __________.

Which of the following statements about family decision making is most accurate?

In the VALS framework,consumers who enjoy the new,the offbeat,and the risky as well as find outlets in exercise,sports,outdoor recreation,and social activities are referred to as __________.

Scanning your memory for previous experiences with products or brands occurs during which stage of the consumer purchase decision process?

Which of the following statements about psychographics is most accurate?

Marketers recognize that people have an actual self-concept and __________.

Which of the following is NOT part of the physical surroundings of a retail store that can influence how purchase decisions are made?

In the VALS framework,a person's resources include all of the following EXCEPT:

The family life cycle concept refers to

Motivation refers to

The information search stage clarifies the problem for the consumer by: (1)suggesting criteria to use for the purchase; (2)yielding brand names that might meet the criteria; and (3)__________.

Which of the following statements about how women buy cars today is most accurate?

Which of the following statements about brand loyalty is most accurate?

Edison noticed that the prices at a new video game rental website was lower than the prices at most of the other of these types of websites or retail stores such as Game Stop.He is exhibiting

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Buildign an Effective Marketing Plan

Filters