Exam 4: Understanding Consumer Behavior

LG is consumer electronics manufacturer and will introduce a new high-quality Internet-capable,3D OLED (Organic Light Emitting Diode)HDTV during the next six months.As its marketing manager,you have had success using lifestyle analysis in the past,particularly the VALS system,to help you profile your customers.Which of the following VALS profiles would be the most logical target market for your new product?

There are five stages in the consumer purchase decision process.The fourth stage is __________.

Five situational influences have an impact on a consumer's purchase decision process.They are: purchase task,social surroundings,physical surroundings,__________,and antecedent states.

In marketing,advertisements or salespeople can activate a consumer's purchase decision process by

Scanning your memory for previous experiences with products or brands is called

Brand loyalty refers to

Which of the following statements about African American buying patterns is most accurate?

Perception refers to

An external search for product information is likely to occur when

When strolling through the grocery store,a toddler tells her mother,"I don't like carrots." Her mother puts down the carrots and chooses string beans instead.The role of the little girl in this purchase was that of __________.

When Aurelia looked in her closet and said,"I don't have anything to wear to the party this weekend," she seems to be in which stage of the consumer purchase decision process?

The five stages a buyer passes through in making choices about which product and service to buy is called the _________.

For high-involvement purchases,consumers typically do all of the following EXCEPT:

Women buy what percentage of new cars?

The set of values,ideas,and attitudes that are learned and shared among the members of a group is referred to as __________.

-VALS creates profiles of people based on their primary motivation and resources.In the VALS framework above,"E" refers to

Which of the following statements about personality is most accurate?

-VALS creates profiles of people based on their primary motivation and resources.In the VALS framework above,"A" refers to

Rackspace U.S.Inc.is a web hosting company.That means that if you want to have a website,you could buy not only Internet space from it but also technical support and design services.When its ad tells you that its users consider Rackspace "the risk-free host because it offers dedicated and helpful support any time day or night," you know that Rackspace is most likely trying to do which of the following?

An example of a marketer-dominated source of information consulted during an external search would include