Exam 4: Understanding Consumer Behavior

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1)changing beliefs about the extent to which a brand has certain attributes; (2)changing the perceived importance of attributes; and (3)__________.

Popularity created by consumer word of mouth is called __________.

Another name for the analysis of consumer lifestyles is __________.

When strolling through the grocery store,a toddler tells her mother,"I don't like carrots." Her mother puts down the carrots and chooses string beans instead.The role of the little girl in this purchase was that of __________.

Perceiving a difference between a person's ideal and actual situations that is big enough to trigger a decision is called

An example of a marketer-dominated source of information consulted during an external search would include

Subgroups within the larger,or national,culture with unique values,ideas,and attitudes are referred to as

Which of the following statements about Groupon is most accurate?

Which of the following statements about the family life cycle is most accurate?

There are five stages in the consumer purchase decision process.The fifth stage is __________.

-The book cover photo above for The Secret Sales Pitch: An Overview of Subliminal Advertising is about subliminal messages,which reflect which kind of potential influence on the consumer decision-making process?

The American Floral Council used an ad that showed three flower arrangements varying in size from a single rose to a very large elaborate arrangement.The caption simply read,"Just how mad is she?" This ad relies on which of the following situational influences for its effectiveness?

Three teenage girls spent hours at a store trying on various outfits,looking at possible combinations,and asking each other,"How do you think this looks on me?" This situation is most closely related to which of the following situational influences?

Consumers' ability to perceive taste differences in chocolate bars is an example of

BzzAgent researches a product or service before committing to a campaign and rejects about _________ of the companies that seek its service.

You will be graduating soon and have been offered "the job of your dreams." The new position,however,requires some traveling so you will need a car.You currently do not have one.What decision process will you go through to purchase an automobile?

Five situational influences have an impact on a consumer's purchase decision process.They are: purchase task,__________,physical surroundings,temporal effects,and antecedent states.

People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are referred to as

Groupon built its business model on the premise that

Bob's best friend Mike turns 25 next week.Bob decided to purchase Mike a tablet device/e-book reader as a present.Because Bob has purchased three personal computers and other consumer electronic devices over the past five years,he scanned his memory for various brand options.This is an example of what part of the consumer purchase decision process?