Question 1

If you hold a personal value of thriftiness,then you probably will have a favorable __________ toward automobiles with good fuel economy.

Accepted Answer

A) belief 
B) value 
C) attitude 
D) motivation 
E) perception 
A) belief 
B) value 
C) attitude 
D) motivation 
E) perception

Question 2

Those behaviors that result from (1)repeated experience and (2)reasoning is referred to as

Accepted Answer

A) psychosocial edification. 
B) acculturation. 
C) attitudinal identification. 
D) wisdom. 
E) learning. 
A) psychosocial edification. 
B) acculturation. 
C) attitudinal identification. 
D) wisdom. 
E) learning.

Question 3

In the VALS framework,each consumer segment exhibits unique media preferences.Which segment would be the most likely to visit Internet chat rooms?

Accepted Answer

A) Experiencers 
B) Believers 
C) Thinkers 
D) Survivors 
E) Makers 
A) Experiencers 
B) Believers 
C) Thinkers 
D) Survivors 
E) Makers

Question 4

The process of seeing or hearing messages without being aware of them is referred to as

Accepted Answer

A) selective retention. 
B) subliminal perception. 
C) selective perception. 
D) selective attention. 
E) indifference. 
A) selective retention. 
B) subliminal perception. 
C) selective perception. 
D) selective attention. 
E) indifference.

Question 5

Which type of purchase is most likely to be the result of joint decision making?

Accepted Answer

A) groceries 
B) children's toys 
C) medicine 
D) home appliances 
E) breakfast cereal 
A) groceries 
B) children's toys 
C) medicine 
D) home appliances 
E) breakfast cereal

Question 6

Dutch tulip growers have developed pre-sprouted bulbs,which will bloom in consumers' gardens just a few weeks after spring planting so people who didn't or couldn't plant bulbs in the fall will have spring flowers.Nurseries plan to promote the pre-sprouted tulips to people who appreciate "finer things" and will pay the premium price.Which of the following VALS segments would be most suitable for this product?

Accepted Answer

A) Survivors 
B) Believers 
C) Makers 
D) Innovators 
E) Experiencers 
A) Survivors 
B) Believers 
C) Makers 
D) Innovators 
E) Experiencers

Question 7

Reference groups refer to

Accepted Answer

A) the relatively permanent,homogeneous divisions in a society that consists of people who share similar values,interests,and behaviors. 
B) individuals who exert direct or indirect social influence over others. 
C) people to whom an individual looks to as a basis for self-appraisal or as a source of personal standards. 
D) those buyers who,through the size of their purchases,affect where marketing dollars will be spent. 
E) those with whom a person does not wish to be a member of or identified with. 
A) the relatively permanent,homogeneous divisions in a society that consists of people who share similar values,interests,and behaviors. 
B) individuals who exert direct or indirect social influence over others. 
C) people to whom an individual looks to as a basis for self-appraisal or as a source of personal standards. 
D) those buyers who,through the size of their purchases,affect where marketing dollars will be spent. 
E) those with whom a person does not wish to be a member of or identified with.

Question 8

Learning refers to

Accepted Answer

A) one's education that has been transferred from short-term to long-term memory. 
B) those behaviors that result from (1)repeated experience and (2)reasoning. 
C) the process by which an individual selects,organizes,and interprets information to create a meaningful picture of the world. 
D) a consumer's subjective perception of how a product or brand performs on different attributes based on personal experience,advertising,and discussions with other people. 
E) a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way. 
A) one's education that has been transferred from short-term to long-term memory. 
B) those behaviors that result from (1)repeated experience and (2)reasoning. 
C) the process by which an individual selects,organizes,and interprets information to create a meaningful picture of the world. 
D) a consumer's subjective perception of how a product or brand performs on different attributes based on personal experience,advertising,and discussions with other people. 
E) a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.

Question 9

A palindrome is a word or phrase that reads the same whether read from right or left (e.g.,madam).Originally,Marshall was had never recalled hearing the term.However,when he read an article about palindromes for his English class,he saw three examples of the term within a matter of days.This is most likely the result of

Accepted Answer

A) selective retention. 
B) selective attention. 
C) selective intuition. 
D) stimulus discrimination. 
E) selective perception. 
A) selective retention. 
B) selective attention. 
C) selective intuition. 
D) stimulus discrimination. 
E) selective perception.

Question 10

Interpreting information so that it is consistent with one's attitudes and beliefs is referred to as

Accepted Answer

A) selective retention. 
B) selective comprehension. 
C) selective exposure. 
D) selective analysis. 
E) stimulus discrimination. 
A) selective retention. 
B) selective comprehension. 
C) selective exposure. 
D) selective analysis. 
E) stimulus discrimination.

Question 11

If a consumer tries a new coffee drink at Starbuck and hates it,which variable of behavioral learning has been ineffective?

Accepted Answer

A) reinforcement 
B) achievement 
C) drive 
D) cue 
E) response 
A) reinforcement 
B) achievement 
C) drive 
D) cue 
E) response

Question 12

Beliefs refer to

Accepted Answer

A) a person's consistent behaviors or responses to recurring situations. 
B) a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way. 
C) the process by which an individual selects,organizes,and interprets information to create a meaningful picture of the world. 
D) a consumer's subjective perception of how a product or brand performs on different attributes. 
E) the moral and ethical precepts that guide a person's behavior. 
A) a person's consistent behaviors or responses to recurring situations. 
B) a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way. 
C) the process by which an individual selects,organizes,and interprets information to create a meaningful picture of the world. 
D) a consumer's subjective perception of how a product or brand performs on different attributes. 
E) the moral and ethical precepts that guide a person's behavior.

Question 13

Which of the following statements about how women buy cars today is most accurate?

Accepted Answer

A) Women have definite likes or dislikes when buying a car,but they don't feel comfortable expressing their opinions. 
B) Most women actually enjoy the price negotiation process. 
C) The issue of "speed" is an important factor to men but not really important to women. 
D) Women are more likely to make their car purchase selection as a result of information provided by a friend or a relative than from promotional information. 
E) Women care more about exterior styles and lines and men are more concerned with cargo space and gas mileage. 
A) Women have definite likes or dislikes when buying a car,but they don't feel comfortable expressing their opinions. 
B) Most women actually enjoy the price negotiation process. 
C) The issue of "speed" is an important factor to men but not really important to women. 
D) Women are more likely to make their car purchase selection as a result of information provided by a friend or a relative than from promotional information. 
E) Women care more about exterior styles and lines and men are more concerned with cargo space and gas mileage.

Question 14

The process of developing automatic responses to a situation built up through repeated exposure to it is referred to as ___________.

Accepted Answer

A) perceptual learning 
B) retentive learning 
C) functional learning 
D) motivated learning 
E) behavioral learning 
A) perceptual learning 
B) retentive learning 
C) functional learning 
D) motivated learning 
E) behavioral learning

Question 15

Sources of external information that originate with the sellers of products and services and include advertising,company websites,salespeople,and point-of-purchase displays in stores are referred to as

Accepted Answer

A) relational sources. 
B) public sources. 
C) personal sources. 
D) stakeholder sources. 
E) marketer-dominated sources. 
A) relational sources. 
B) public sources. 
C) personal sources. 
D) stakeholder sources. 
E) marketer-dominated sources.

Question 16

The tendency to pay attention to messages consistent with one's attitudes and beliefs and to ignore messages that are inconsistent is referred to as

Accepted Answer

A) selective retention. 
B) selective comprehension. 
C) selective exposure. 
D) selective perception. 
E) stimulus discrimination. 
A) selective retention. 
B) selective comprehension. 
C) selective exposure. 
D) selective perception. 
E) stimulus discrimination.

Question 17

When the marketing student said,"It's really hard for me to get to class on time without a car," she was entering which stage of the consumer purchase decision process?

Accepted Answer

A) purchase decision 
B) alternative evaluation 
C) information search 
D) problem recognition 
E) postpurchase behavior 
A) purchase decision 
B) alternative evaluation 
C) information search 
D) problem recognition 
E) postpurchase behavior

Question 18

Which of the following statements about Hispanic buying patterns is most accurate?

Accepted Answer

A) Hispanics are often brand loyal and willing to pay a premium price for premium quality. 
B) Hispanic buying preferences are strongly influenced by contemporary fads and fashions. 
C) Hispanics are dubious about using advertising as a credible information source. 
D) Convenience is an important product attribute to Hispanic homemakers with respect to food preparation or consumption. 
E) Uniquely Hispanic buying patterns have virtually disappeared within the past ten years due to increased assimilation. 
A) Hispanics are often brand loyal and willing to pay a premium price for premium quality. 
B) Hispanic buying preferences are strongly influenced by contemporary fads and fashions. 
C) Hispanics are dubious about using advertising as a credible information source. 
D) Convenience is an important product attribute to Hispanic homemakers with respect to food preparation or consumption. 
E) Uniquely Hispanic buying patterns have virtually disappeared within the past ten years due to increased assimilation.

Question 19

In the VALS framework,consumers who favor established,prestige products and services and are interested in time-saving devices given their hectic schedules are called

Accepted Answer

A) Thinkers. 
B) Believers. 
C) Strivers. 
D) Experiencers. 
E) Achievers. 
A) Thinkers. 
B) Believers. 
C) Strivers. 
D) Experiencers. 
E) Achievers.

Question 20

Those needs that are concerned with love and friendship are referred to as__________ needs.

Accepted Answer

A) physiological 
B) safety 
C) social 
D) personal 
E) self-actualization 
A) physiological 
B) safety 
C) social 
D) personal 
E) self-actualization

If you hold a personal value of thriftiness,then you probably will have a favorable __________ toward automobiles with good fuel economy.

Those behaviors that result from (1)repeated experience and (2)reasoning is referred to as

In the VALS framework,each consumer segment exhibits unique media preferences.Which segment would be the most likely to visit Internet chat rooms?

The process of seeing or hearing messages without being aware of them is referred to as

Which type of purchase is most likely to be the result of joint decision making?

Reference groups refer to

Learning refers to

Interpreting information so that it is consistent with one's attitudes and beliefs is referred to as

If a consumer tries a new coffee drink at Starbuck and hates it,which variable of behavioral learning has been ineffective?

Beliefs refer to

Which of the following statements about how women buy cars today is most accurate?

The process of developing automatic responses to a situation built up through repeated exposure to it is referred to as ___________.

Sources of external information that originate with the sellers of products and services and include advertising,company websites,salespeople,and point-of-purchase displays in stores are referred to as

The tendency to pay attention to messages consistent with one's attitudes and beliefs and to ignore messages that are inconsistent is referred to as

When the marketing student said,"It's really hard for me to get to class on time without a car," she was entering which stage of the consumer purchase decision process?

Which of the following statements about Hispanic buying patterns is most accurate?

In the VALS framework,consumers who favor established,prestige products and services and are interested in time-saving devices given their hectic schedules are called

Those needs that are concerned with love and friendship are referred to as__________ needs.

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Buildign an Effective Marketing Plan

Filters

Exam 4: Understanding Consumer Behavior

If you hold a personal value of thriftiness,then you probably will have a favorable __________ toward automobiles with good fuel economy.

Those behaviors that result from (1)repeated experience and (2)reasoning is referred to as

In the VALS framework,each consumer segment exhibits unique media preferences.Which segment would be the most likely to visit Internet chat rooms?

The process of seeing or hearing messages without being aware of them is referred to as

Which type of purchase is most likely to be the result of joint decision making?

Reference groups refer to

Learning refers to

Interpreting information so that it is consistent with one's attitudes and beliefs is referred to as

If a consumer tries a new coffee drink at Starbuck and hates it,which variable of behavioral learning has been ineffective?

Beliefs refer to

Which of the following statements about how women buy cars today is most accurate?

The process of developing automatic responses to a situation built up through repeated exposure to it is referred to as ___________.

Sources of external information that originate with the sellers of products and services and include advertising,company websites,salespeople,and point-of-purchase displays in stores are referred to as

The tendency to pay attention to messages consistent with one's attitudes and beliefs and to ignore messages that are inconsistent is referred to as

When the marketing student said,"It's really hard for me to get to class on time without a car," she was entering which stage of the consumer purchase decision process?

Which of the following statements about Hispanic buying patterns is most accurate?

In the VALS framework,consumers who favor established,prestige products and services and are interested in time-saving devices given their hectic schedules are called

Those needs that are concerned with love and friendship are referred to as__________ needs.

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Buildign an Effective Marketing Plan

Filters