Exam 4: Understanding Consumer Behavior

Which stage in the consumer purchase decision process suggests criteria to use for the purchase,yields brand names that might meet the criteria,and develops consumer value perceptions?

What is a subculture? What are some examples of products targeted at American subcultures?

Retailers can reduce problems associated with selective retention by

A person's ability to perceive differences in stimuli is referred to as

Most people already know that Tums,a popular antacid,contains calcium.Today,Tums antacid stresses both the benefits of the antacid itself and the fact that Tums can be used as a calcium supplement.The new promotion involves changing consumers' attitudes toward Tums by

When past experience is insufficient,the risk of making a wrong decision is high,and the cost of gathering information is low,a consumer is more likely to use an __________ for information.

-The Haggar ad shown above shows that a woman has a(n)__________ role in the purchase decision process when buying men's clothing.

In the VALS framework,consumers motivated by ideals are guided by knowledge and principle.__________ choose familiar products and brands,favor American-made products,and are generally brand loyal.

Jenn needed to have another set of keys made for her apartment so she went to Home Depot to have it done since she remembered her dad going there.This is an example of

An opinion leader is an individual

Two VALS segments stand apart; one represents the group with the highest resources and innovation and the other represents the lowest resources and innovation.These two groups are the__________ and the __________.

-When TAG Heuer (see the ad above)uses a spokesperson like Maria Sharapova to promote its watches,it believes she is a(n)________ who can influence the purchase decision of its target market.

Explain how attitudes are shaped by our values and beliefs.

The crowded aisles in retail stores at holiday time may cause shoppers to lose patience and decide on their purchases with far less thought than they otherwise would due to being uncomfortable.This situation is most closely related to which of the following situational influences?

In behavioral learning,a __________ is the reward that is given to a consumer.

During the consumer purchase decision process,an individual at the __________ stage will perceive differences between his or her ideal and actual situations big enough to trigger a decision.

The long-running U.S.Army recruiting advertisement that invited enlistees to "Be All You Can Be" appeals to which of hierarchy of needs level?

What is the annual market size for the products bought by or for preteens and teenagers?

In behavioral learning,a need that moves an individual to action is a(n)__________.

The demographic situation,consisting of married couples with children younger than 18 years old and which constitutes 21 percent of all U.S.households,is referred to as a(n)