Exam 4: Understanding Consumer Behavior

There are five stages in the consumer purchase decision process.The third stage is __________.

Those needs which are basic to survival and which must be satisfied first are referred to as

An Asian family whose relatives emigrated four generations ago has three children.The oldest son,George,is in medical school.Susan is a concert pianist at the age of 21.Fred is a second-year business student.This family is likely to exhibit which of the following Asian American buying patterns?

The influencing of people during conversations is referred to as

Compare and contrast routine problem solving,limited problem solving,and extended problem solving.Give an example of when each might be used.

Situational influences refer to

Customer satisfaction is an important focus for marketers because

Julie is an avid mystery reader and her babysitter Tina has been borrowing some of her books over the summer.When Tina's birthday approaches,Julie wants to buy her a good mystery.When Julie was trying to recall her favorite mystery authors,she was engaged in

Five influences can have an impact on a consumer's purchase decision process,which are purchase task,social surroundings,physical surroundings,temporal effects,and antecedent states.These are referred to as

An attitude refers to

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1)__________; (2)changing the perceived importance of attributes; and (3)adding new attributes to the product.

Which of the following is a reason that marketing to Hispanics has proven to be a challenge?

In the VALS framework,self-expression-motivated consumers who have fewer resources and express themselves and experience the world by working on it,are referred to as __________.

Because the average consumer operates in a complex environment,the human brain attempts to organize and interpret information with a process referred to as

When a response elicited by one stimulus is generalized to another stimulus,it is called

Ducti is a small company that manufacturers duct-tape wallets.Ducti founder,David Pippenger,discovered there is a large demand for the wallets and watches that Ducti sells.In fact,its product line has expanded to include bags as well.Advertising by Ducti that shows the tattered and worn wallets some consumers carry would be best used to encourage them to

Firms such as General Electric (GE),Johnson & Johnson,Coca-Cola,and British Airways focus their attention on __________ to maximize customer satisfaction and retention in part by offering training to handle complaints,answer questions,and solve consumer problems.

Which of the following products is an example of a low-involvement purchase?

Consumers with credit cards

VALS groups of consumers motivated by __________ are those who look for products and services that demonstrate success to their peers or to a peer group they aspire to.