Question 1

Enlightened carmakers hired women designers,engineers,and marketing executives to better understand the way women decide to buy cars.They learned that

Accepted Answer

A) meeting the expectations of men during the car purchasing process was more difficult than meeting those of women. 
B) men make the majority of car purchasing decisions. 
C) women and men think differently about the car-buying experience. 
D) women care more about quality than men. 
E) men care more about price than women. 
A) meeting the expectations of men during the car purchasing process was more difficult than meeting those of women. 
B) men make the majority of car purchasing decisions. 
C) women and men think differently about the car-buying experience. 
D) women care more about quality than men. 
E) men care more about price than women.

Question 2

Perceived risk is

Accepted Answer

A) an unmerited fear of being taken advantage of in an exchange situation. 
B) the feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives. 
C) the degree to which a seller is willing to make an exchange based upon a customer's credit worthiness. 
D) the personal,social,and economic significance of the purchase to the consumer. 
E) the anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be negative consequences. 
A) an unmerited fear of being taken advantage of in an exchange situation. 
B) the feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives. 
C) the degree to which a seller is willing to make an exchange based upon a customer's credit worthiness. 
D) the personal,social,and economic significance of the purchase to the consumer. 
E) the anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be negative consequences.

Question 3

Which of the following is a concept from behavioral learning theory that marketers use?

Accepted Answer

A) selective comprehension. 
B) selective retention. 
C) stimulus generalization. 
D) cognitive dissonance. 
E) routine problem solving. 
A) selective comprehension. 
B) selective retention. 
C) stimulus generalization. 
D) cognitive dissonance. 
E) routine problem solving.

Question 4

All of the following are marketing strategies designed to reduce consumers' perceived risk and encourage purchases EXCEPT:

Accepted Answer

A) securing endorsements from influential people. 
B) providing warranties and guarantees. 
C) providing free trials of the product. 
D) giving extensive usage instructions. 
E) using subliminal advertising. 
A) securing endorsements from influential people. 
B) providing warranties and guarantees. 
C) providing free trials of the product. 
D) giving extensive usage instructions. 
E) using subliminal advertising.

Question 5

VALS groups of consumers who are motivated by __________ are those who desire social or physical activity,variety,and risk.

Accepted Answer

A) ideals 
B) rewards 
C) achievement 
D) self-expression 
E) success 
A) ideals 
B) rewards 
C) achievement 
D) self-expression 
E) success

Question 6

If you read a chapter from your marketing textbook the night before this test and still could not remember the correct marketing terms to do well on the last quiz,it may very well be the result of

Accepted Answer

A) selective retention. 
B) selective comprehension. 
C) selective exposure. 
D) selective perception. 
E) subliminal perception. 
A) selective retention. 
B) selective comprehension. 
C) selective exposure. 
D) selective perception. 
E) subliminal perception.

Question 7

Women influence what percentage of new car-buying decisions?

Accepted Answer

A) 15 percent 
B) 20 percent 
C) 40 percent 
D) 60 percent 
E) 80 percent 
A) 15 percent 
B) 20 percent 
C) 40 percent 
D) 60 percent 
E) 80 percent

Question 8

You need to buy a gift for a young cousin's birthday.You go to the mall and see a girl wearing a Hello Kitty t-shirt.You remember there is a store in the mall with a lot of Hello Kitty merchandise so you go there and buy a little backpack.When you give it to your cousin,she is very excited.In terms of behavioral learning,seeing the girl with the Hello Kitty t-shirt was a __________.

Accepted Answer

A) drive 
B) reinforcement 
C) cue 
D) response 
E) prompt 
A) drive 
B) reinforcement 
C) cue 
D) response 
E) prompt

Question 9

Once a consumer has completed the alternative evaluation stage of the consumer purchase decision process,two choices remain,which are

Accepted Answer

A) which product to buy and how to pay for it. 
B) whether to buy one or several if a deal is offered and how to pay for them. 
C) from whom to buy and when to buy. 
D) which product to buy and whether to reveal the purchase to others. 
E) whether to buy in person or online and whether to reveal the purchase to others. 
A) which product to buy and how to pay for it. 
B) whether to buy one or several if a deal is offered and how to pay for them. 
C) from whom to buy and when to buy. 
D) which product to buy and whether to reveal the purchase to others. 
E) whether to buy in person or online and whether to reveal the purchase to others.

Question 10

A mode of living that is identified by how people spend their time and resources,what they consider important in their environment,and what they think of themselves and the world around them is referred to as

Accepted Answer

A) culture. 
B) psychographics. 
C) social class. 
D) lifestyle. 
E) reference group. 
A) culture. 
B) psychographics. 
C) social class. 
D) lifestyle. 
E) reference group.

Question 11

Consumer behavior that results from consumer socialization,passage through the family life cycle,and decision-making within the family or household is referred to as __________ influence.

Accepted Answer

A) psychographic 
B) demographic 
C) family 
D) reference group 
E) personal 
A) psychographic 
B) demographic 
C) family 
D) reference group 
E) personal

Question 12

__________ for information is needed when past experience or knowledge is insufficient,the risk of making a wrong purchase decision is high,and the cost of gathering information is low.

Accepted Answer

A) external search 
B) cognitive search 
C) alternative search 
D) internal search 
E) postpurchase search 
A) external search 
B) cognitive search 
C) alternative search 
D) internal search 
E) postpurchase search

Question 13

Which of the following is the largest racial/ethnic subculture in the United States?

Accepted Answer

A) Asian Americans 
B) Hispanics 
C) Caucasians 
D) African Americans 
E) Native Americans 
A) Asian Americans 
B) Hispanics 
C) Caucasians 
D) African Americans 
E) Native Americans

Question 14

In the VALS framework,consumers who are looking for products and services that demonstrate success to their peers or to a peer group they aspire to are called a(n)

Accepted Answer

A) ideals-motivated group. 
B) rewards-and-success-motivated group. 
C) self-expression-motivated group. 
D) achievement-motivated group. 
E) high-and-low-resource group. 
A) ideals-motivated group. 
B) rewards-and-success-motivated group. 
C) self-expression-motivated group. 
D) achievement-motivated group. 
E) high-and-low-resource group.

Question 15

In the VALS framework,consumers can have abundant or minimal level of psychological,physical,and material resources.One segment with minimal resources,known as __________,focuses on meeting basic needs (safety and security)rather than fulfilling desires.

Accepted Answer

A) Thinkers 
B) Innovators 
C) Makers 
D) Survivors 
E) Strivers 
A) Thinkers 
B) Innovators 
C) Makers 
D) Survivors 
E) Strivers

Question 16

The set of actions a person takes in purchasing and using products and services,including the mental and social processes that come before and after these actions,is referred to as

Accepted Answer

A) purchase decisions. 
B) market research. 
C) consumer behavior. 
D) consumer conduct. 
E) purchase protocols. 
A) purchase decisions. 
B) market research. 
C) consumer behavior. 
D) consumer conduct. 
E) purchase protocols.

Question 17

Which of the following statements about Asian American buying patterns is most accurate?

Accepted Answer

A) There is no real diversity among Asian American subcultures. 
B) Assimilated Asian Americans exhibit buying patterns that are very different from the typical American consumer. 
C) Because McDonald's standardizes its products across all cultures,it does not actively market to Asian Americans. 
D) The Asian American subculture is the most entrepreneurial in the United States. 
E) Consumer research on Asian Americans suggests individuals and families divide into three groups-assimilated,non-assimilated,and recent immigrants. 
A) There is no real diversity among Asian American subcultures. 
B) Assimilated Asian Americans exhibit buying patterns that are very different from the typical American consumer. 
C) Because McDonald's standardizes its products across all cultures,it does not actively market to Asian Americans. 
D) The Asian American subculture is the most entrepreneurial in the United States. 
E) Consumer research on Asian Americans suggests individuals and families divide into three groups-assimilated,non-assimilated,and recent immigrants.

Question 18

Your company is introducing a new line of activewear for teenagers and invites the members of the high school track team to a private display of the line.This group consists of __________ for activewear clothing.

Accepted Answer

A) lifestyle makers 
B) aspirational people 
C) autonomous leaders 
D) opinion leaders 
E) joint decision makers 
A) lifestyle makers 
B) aspirational people 
C) autonomous leaders 
D) opinion leaders 
E) joint decision makers

Question 19

The most basic needs are physiological,followed by safety,social,and personal.According to the hierarchy of needs,what category of needs is at the highest level?

Accepted Answer

A) intellectual needs 
B) emotional needs 
C) self-actualization needs 
D) religious needs 
E) psychological needs 
A) intellectual needs 
B) emotional needs 
C) self-actualization needs 
D) religious needs 
E) psychological needs

Question 20

The Ford Escape Hybrid SUV was the first SUV on the market to be powered by both electricity and gasoline.Ford has targeted not only people who are excited about technology but also those who want to contribute to cleaner air.Ford set a goal to attract 20,000 buyers a year for this SUV.Ford is trying to change consumer attitudes by

Accepted Answer

A) changing beliefs about the extent to which a brand has a specific attribute. 
B) changing the perceived importance of a specific attribute. 
C) adding a new attribute. 
D) reducing the perceived risk of the product. 
E) providing stimulus generalization to prospective buyers. 
A) changing beliefs about the extent to which a brand has a specific attribute. 
B) changing the perceived importance of a specific attribute. 
C) adding a new attribute. 
D) reducing the perceived risk of the product. 
E) providing stimulus generalization to prospective buyers.

Enlightened carmakers hired women designers,engineers,and marketing executives to better understand the way women decide to buy cars.They learned that

Perceived risk is

Which of the following is a concept from behavioral learning theory that marketers use?

All of the following are marketing strategies designed to reduce consumers' perceived risk and encourage purchases EXCEPT:

VALS groups of consumers who are motivated by __________ are those who desire social or physical activity,variety,and risk.

If you read a chapter from your marketing textbook the night before this test and still could not remember the correct marketing terms to do well on the last quiz,it may very well be the result of

Women influence what percentage of new car-buying decisions?

Once a consumer has completed the alternative evaluation stage of the consumer purchase decision process,two choices remain,which are

A mode of living that is identified by how people spend their time and resources,what they consider important in their environment,and what they think of themselves and the world around them is referred to as

Consumer behavior that results from consumer socialization,passage through the family life cycle,and decision-making within the family or household is referred to as __________ influence.

__________ for information is needed when past experience or knowledge is insufficient,the risk of making a wrong purchase decision is high,and the cost of gathering information is low.

Which of the following is the largest racial/ethnic subculture in the United States?

In the VALS framework,consumers who are looking for products and services that demonstrate success to their peers or to a peer group they aspire to are called a(n)

In the VALS framework,consumers can have abundant or minimal level of psychological,physical,and material resources.One segment with minimal resources,known as __________,focuses on meeting basic needs (safety and security)rather than fulfilling desires.

The set of actions a person takes in purchasing and using products and services,including the mental and social processes that come before and after these actions,is referred to as

Which of the following statements about Asian American buying patterns is most accurate?

Your company is introducing a new line of activewear for teenagers and invites the members of the high school track team to a private display of the line.This group consists of __________ for activewear clothing.

The most basic needs are physiological,followed by safety,social,and personal.According to the hierarchy of needs,what category of needs is at the highest level?

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Buildign an Effective Marketing Plan

Filters

Exam 4: Understanding Consumer Behavior

Enlightened carmakers hired women designers,engineers,and marketing executives to better understand the way women decide to buy cars.They learned that

Perceived risk is

Which of the following is a concept from behavioral learning theory that marketers use?

All of the following are marketing strategies designed to reduce consumers' perceived risk and encourage purchases EXCEPT:

VALS groups of consumers who are motivated by __________ are those who desire social or physical activity,variety,and risk.

If you read a chapter from your marketing textbook the night before this test and still could not remember the correct marketing terms to do well on the last quiz,it may very well be the result of

Women influence what percentage of new car-buying decisions?

Once a consumer has completed the alternative evaluation stage of the consumer purchase decision process,two choices remain,which are

A mode of living that is identified by how people spend their time and resources,what they consider important in their environment,and what they think of themselves and the world around them is referred to as

Consumer behavior that results from consumer socialization,passage through the family life cycle,and decision-making within the family or household is referred to as __________ influence.

__________ for information is needed when past experience or knowledge is insufficient,the risk of making a wrong purchase decision is high,and the cost of gathering information is low.

Which of the following is the largest racial/ethnic subculture in the United States?

In the VALS framework,consumers who are looking for products and services that demonstrate success to their peers or to a peer group they aspire to are called a(n)

In the VALS framework,consumers can have abundant or minimal level of psychological,physical,and material resources.One segment with minimal resources,known as __________,focuses on meeting basic needs (safety and security)rather than fulfilling desires.

The set of actions a person takes in purchasing and using products and services,including the mental and social processes that come before and after these actions,is referred to as

Which of the following statements about Asian American buying patterns is most accurate?

Your company is introducing a new line of activewear for teenagers and invites the members of the high school track team to a private display of the line.This group consists of __________ for activewear clothing.

The most basic needs are physiological,followed by safety,social,and personal.According to the hierarchy of needs,what category of needs is at the highest level?

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Buildign an Effective Marketing Plan

Filters