Exam 4: Understanding Consumer Behavior

Asian Americans who are conversant in English,highly educated,hold professional and managerial positions,and exhibit buying patterns very much like typical American consumers are referred to as __________.

-VALS creates profiles of people based on their primary motivation and resources.In the VALS framework above,"B" refers to

Define consumer socialization.

The fear of physical harm,the size of financial outlay required to buy the product,product performance,and even the lack of approval of friends are can all contribute to

An example of a public source of information consulted during an external search would include

Febreeze is an odor-controlling spray that is manufactured by Procter & Gamble.When Febreeze was introduced,a few people in a chat room stated that the product was harmful to house pets.Though untrue,unfortunately the rumor spread.If P&G had not been convinced it would be a very successful product,it would have dropped Febreeze from its P&G product line as a result of

The information search stage clarifies the problem for the consumer by: (1)suggesting criteria to use for the purchase; (2)__________; and (3)developing consumer value perceptions.

Name the five situational influences that affect the consumer purchase decision process.

The objective and subjective attributes of a brand that consumers use to compare different products and brands are referred to as

If McNeil Consumer Healthcare uses the same brand name for different products such as Tylenol Cold & Flu and Tylenol P.M.based on behavioral theory,this strategy is an example of

Stephan was happy with his newly purchased laptop.It had all the features he wanted,and was really fast with a great display for his gaming.In addition,the $1,200 price tag was reasonable.The same day he took it out of the box,he noticed a newspaper advertisement for a similar computer,on sale for only $1,000.Suddenly,Stephan began to doubt his purchase decision,and worry that maybe he hadn't gotten such a good deal.He was most likely experiencing

What does lifestyle mean and why is it important to marketers?

Word of mouth refers to

EHarmony claims to be the world's most trusted online dating website.Its appeal is to satisfy consumers' __________ needs.

Danilo has decided to purchase a new video game console and plans to call several friends for the latest information about alternative brands and options.He has few concerns about the purchase but wants a quick rundown of the most important aspects to consider.In making his decision,Danilo seems likely to engage in which of the following problem solving variations?

How would consumers who purchased a new and innovative Nike LeBron X basketball shoe for $315 try to reduce any cognitive dissonance they feel?

Individuals who exert direct or indirect social influence over others are referred to as

In behavioral learning,a __________ is the action taken by a consumer to satisfy a drive.