Exam 4: Understanding Consumer Behavior

The concept that consists of the distinct phases that a family progresses through from formation to retirement,each phase bringing with it identifiable purchasing behaviors,is referred to as the

The way people see themselves and the way they believe others see them is referred to as

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1)changing beliefs about the extent to which a brand has certain attributes; (2)__________; and (3)adding new attributes to the product.

The two major styles of family decision making are

Among the three racial/ethnic subcultures in the United States,African Americans rank as __________ in terms of spending power.

NetJets is a company that offers 1/16 or more ownership in a jet plane for a price beginning at $325,000.It gives purchasers privacy,convenience,and flexibility as well as saves them time since the plane is available within four hours unless it's booked by one of the other shareholders.This is MOST LIKELY an example of

In the VALS framework,consumers motivated by ideals are guided by knowledge and principle.One segment of the two ideals-motivated groups,known as __________,are mature,reflective,and well-educated people who value order,knowledge,and responsibility.

__________ in the consumer purchase decision process occurs when consumers scan their memories for previous experiences with products or brands.

In the VALS framework,consumers who spend much of their income on fashion,entertainment,socializing,offerings that make them look good,and have a desire for the latest things are called

In the hierarchy of needs,__________ needs involve self-preservation as well as physical and financial well-being.

How do selective perception,selective exposure,selective comprehension,and selective retention differ?

Consumer socialization refers to

Lexi wants to find the perfect gift for her older sister's college graduation.She started looking for the gift last month and expects to spend another couple of months if needed to find a gift she will use and like,and hopefully keep forever to remember the occasion.Lexi is engaging in

A mother of two toddlers would most likely use an internal search of her prior experiences with products and brands when purchasing

Of what significance to marketing is the family life cycle?

In the VALS framework,consumers who place importance on image-not as evidence of power or status,but as an expression of cultivated tastes,independence,and character-are referred to as __________.

Nicole gives her daughter Kelli an allowance of $5 a week.Sometimes,Nicole takes Kelli shopping.But if Kelli wants something that costs more than she has saved,Nicole reminds her she needs to keep saving.When Kelli is finally able to purchase a special,more expensive item,she is allowed to pay for it herself,including bringing the product to the sales clerk to complete the purchase.In this way,Beth encourages the development of Megan's

An example of a marketer-dominated source of information consulted during an external search would include

Jerald overheard one of his coworkers who was speaking on the phone say,"Thank you for taking my call so quickly.I'd like to order the 16-gigabyte iPad.I'll pick it up today at the Southdale Apple store.Can I use the easy pay plan?" The coworker was in which stage of the consumer purchase decision process?

Subcultures refer to