Question 1

Work by Tesser (1993) and others suggests that the genetic "component" of attitudes is due to the fact that genes influence

Accepted Answer

A)  everyday behaviors. 
B)  personality and temperament. 
C)  the situations we select. 
D)  our evaluations of all attitude objects. 
A)  everyday behaviors. 
B)  personality and temperament. 
C)  the situations we select. 
D)  our evaluations of all attitude objects. B

Question 2

Based on the theory of planned behavior, who is most likely to follow through on the intention to buy new tires?

Accepted Answer

A)  Bob, whose friends think it is important for his safety 
B)  Michelle, who is confident that she can afford them 
C)  Richie, whose parents put safety first and who will lend him the money 
D)  Nora, who holds positive attitudes toward Goodyear 
A)  Bob, whose friends think it is important for his safety 
B)  Michelle, who is confident that she can afford them 
C)  Richie, whose parents put safety first and who will lend him the money 
D)  Nora, who holds positive attitudes toward Goodyear C

Question 3

Based on research presented in your text about attitudes predicting behavior, it could be said that ________ attitudes best predict actual behavior.

Accepted Answer

A)  general 
B)  abstract 
C)  specific 
D)  intrinsic 
A)  general 
B)  abstract 
C)  specific 
D)  intrinsic C

Question 4

Using the "How do I feel about it?" heuristic can be problematic because we can make mistakes about what is causing our feelings. This idea is related to which other ideas in social psychology?

Accepted Answer

A)  schematic processing; fundamental attribution error 
B)  misattribution; reasons-generated attitude change 
C)  biased scanning; self-fulfilling prophecy 
D)  self-serving biases; dissonance reduction 
A)  schematic processing; fundamental attribution error 
B)  misattribution; reasons-generated attitude change 
C)  biased scanning; self-fulfilling prophecy 
D)  self-serving biases; dissonance reduction

Question 5

According to the authors, what originally spurred the development of advertising for cigarettes and other products?

Accepted Answer

A)  the development of the ability to mass-produce products 
B)  the development of new forms of media 
C)  the growing desire of the public for information about the product 
D)  the development of the entertainment industry 
A)  the development of the ability to mass-produce products 
B)  the development of new forms of media 
C)  the growing desire of the public for information about the product 
D)  the development of the entertainment industry

Question 6

Why are affectively based attitudes so resistant to logical persuasive attempts to change them? Affectively based attitudes are

Accepted Answer

A)  often linked to values, which are difficult to change. 
B)  governed by knowledge of the issues. 
C)  the result of the same illogical source. 
D)  acquired by automatic processes. 
A)  often linked to values, which are difficult to change. 
B)  governed by knowledge of the issues. 
C)  the result of the same illogical source. 
D)  acquired by automatic processes.

Question 7

Research that employs split cable market tests involves

Accepted Answer

A)  surveys mailed to consumers to assess their purchasing patterns. 
B)  inspections of sales records to see which products are purchased most. 
C)  splitting a market into categories of "purchaser" and "non-purchaser." 
D)  exposing some consumers to advertisements and others to nothing. 
A)  surveys mailed to consumers to assess their purchasing patterns. 
B)  inspections of sales records to see which products are purchased most. 
C)  splitting a market into categories of "purchaser" and "non-purchaser." 
D)  exposing some consumers to advertisements and others to nothing.

Question 8

Erin just bought Brand X jeans. Purchasing that brand specifically illustrates the ________ component of attitudes.

Accepted Answer

A)  cognitive 
B)  affective 
C)  positive 
D)  behavioral 
A)  cognitive 
B)  affective 
C)  positive 
D)  behavioral

Question 9

Why are highly accessible attitudes more likely to predict spontaneous behaviors than are less accessible attitudes?

Accepted Answer

A)  People are more likely to be thinking of accessible attitudes when they are called on to act. 
B)  Emotion-based attitudes are both more accessible and more likely to influence behaviors. 
C)  People with accessible attitudes are more likely to be influenced by arbitrary aspects of the situation. 
D)  Actually, attitude accessibility does not influence the link between attitudes and behaviors. 
A)  People are more likely to be thinking of accessible attitudes when they are called on to act. 
B)  Emotion-based attitudes are both more accessible and more likely to influence behaviors. 
C)  People with accessible attitudes are more likely to be influenced by arbitrary aspects of the situation. 
D)  Actually, attitude accessibility does not influence the link between attitudes and behaviors.

Question 10

Work stemming from the Yale Attitude Change approach indicates that all of the following statements are true except

Accepted Answer

A)  people low in intelligence tend to be more easily influenced than people high in intelligence. 
B)  one-sided messages are generally more effective than two-sided messages. 
C)  people are particularly susceptible to attitude change during the ages of eighteen to twenty-five. 
D)  people are more persuaded by messages that do not seem to be designed to influence them. 
A)  people low in intelligence tend to be more easily influenced than people high in intelligence. 
B)  one-sided messages are generally more effective than two-sided messages. 
C)  people are particularly susceptible to attitude change during the ages of eighteen to twenty-five. 
D)  people are more persuaded by messages that do not seem to be designed to influence them.

Question 11

Based on studies of twins, some attitudes are linked to

Accepted Answer

A)  parental discipline. 
B)  peer group and sibling influence. 
C)  genetic influences. 
D)  the amount of television people watch. 
A)  parental discipline. 
B)  peer group and sibling influence. 
C)  genetic influences. 
D)  the amount of television people watch.

Question 12

When trying to persuade people, it is useful to make sure they have ________ in their thoughts on the matter.

Accepted Answer

A)  confidence 
B)  salience 
C)  complexity 
D)  logic 
A)  confidence 
B)  salience 
C)  complexity 
D)  logic

Question 13

Based on evidence from Karremans et al. (2006) about how subliminal messages can affect our product choices, who would be most likely to purchase a Choco-Yum candy bar after seeing a subliminal message flashed?

Accepted Answer

A)  Eric, who is a health nut 
B)  Jessica, who was hungry for candy 
C)  Jason, who isn't hungry 
D)  Tara, who paid very close attention to the ad 
A)  Eric, who is a health nut 
B)  Jessica, who was hungry for candy 
C)  Jason, who isn't hungry 
D)  Tara, who paid very close attention to the ad

Question 14

Recall that researchers (Pennebaker & Sanders, 1976) placed one of two signs in the bathrooms on a college campus. One was a strong warning ("Do not write on these walls under any circumstances") and the other was a milder admonition ("Please don't write on these walls"). Two weeks later, what were they likely to find in the bathrooms containing the strong warnings?

Accepted Answer

A)  scrawls that read "Says Who?" and "What Are You Going to Do About This?" 
B)  graffiti in the stalls, but not on the walls where the sign was posted 
C)  walls that were relatively clean 
D)  less graffiti, but signs posted everywhere 
A)  scrawls that read "Says Who?" and "What Are You Going to Do About This?" 
B)  graffiti in the stalls, but not on the walls where the sign was posted 
C)  walls that were relatively clean 
D)  less graffiti, but signs posted everywhere

Question 15

According to the authors of your text, people's common perceptions of the effectiveness of advertising is ironic in that most people believe ________ are ineffective, but they are actually fairly effective, and most people believe ________ are effective, but they really are not very effective.

Accepted Answer

A)  advertisements; subliminal messages 
B)  subliminal messages; advertisements 
C)  product placements; advertisements 
D)  emotional appeals; logical arguments 
A)  advertisements; subliminal messages 
B)  subliminal messages; advertisements 
C)  product placements; advertisements 
D)  emotional appeals; logical arguments

Question 16

Which of the following represents the utilitarian aspect of an attitude object, such as a consumer product?

Accepted Answer

A)  the gas mileage of a car 
B)  the image portrayed in a perfume ad 
C)  the humor contained in a greeting card 
D)  the flattering appearance of a pair of jeans 
A)  the gas mileage of a car 
B)  the image portrayed in a perfume ad 
C)  the humor contained in a greeting card 
D)  the flattering appearance of a pair of jeans

Question 17

Consider the lyrics to Smokey Robinson's "You've Really Got a Hold on Me": "I don't like you, but I love you / Seems that I'm always thinking of you / You treat me badly / I love you madly / You've really got a hold on me." The sentiments reflected in these lyrics best capture the ________ component of the singer's attitude.

Accepted Answer

A)  cognitive 
B)  ambivalent 
C)  behavioral 
D)  affective 
A)  cognitive 
B)  ambivalent 
C)  behavioral 
D)  affective

Question 18

In the movie E.T., a child uses Reese's Pieces to coax E.T. to come out. This is an example of a type of advertisement called

Accepted Answer

A)  heuristic processing. 
B)  split cable marketing. 
C)  attitude inoculation. 
D)  product placement. 
A)  heuristic processing. 
B)  split cable marketing. 
C)  attitude inoculation. 
D)  product placement.

Question 19

Daryl Bem's self-perception theory suggests that we form attitudes about an object based more on our ________ toward that object than our ________ toward that object.

Accepted Answer

A)  behavior; thoughts and feelings 
B)  thoughts and feelings; behavior 
C)  beliefs; past experience 
D)  social group's behavior; own behavior 
A)  behavior; thoughts and feelings 
B)  thoughts and feelings; behavior 
C)  beliefs; past experience 
D)  social group's behavior; own behavior

Question 20

Aicha's whole family loves the Red Sox. Recently, Aicha has begun rooting for the Yankees. When she's at home, she receives a lot of jokes and disapproval from her family. This reaction to her behavior is a(n)

Accepted Answer

A)  reinforcement 
B)  punishment 
C)  implicit attitude 
D)  fear-arousing communication 
A)  reinforcement 
B)  punishment 
C)  implicit attitude 
D)  fear-arousing communication

Work by Tesser (1993) and others suggests that the genetic "component" of attitudes is due to the fact that genes influence

Based on the theory of planned behavior, who is most likely to follow through on the intention to buy new tires?

Based on research presented in your text about attitudes predicting behavior, it could be said that ________ attitudes best predict actual behavior.

Using the "How do I feel about it?" heuristic can be problematic because we can make mistakes about what is causing our feelings. This idea is related to which other ideas in social psychology?

According to the authors, what originally spurred the development of advertising for cigarettes and other products?

Why are affectively based attitudes so resistant to logical persuasive attempts to change them? Affectively based attitudes are

Research that employs split cable market tests involves

Erin just bought Brand X jeans. Purchasing that brand specifically illustrates the ________ component of attitudes.

Why are highly accessible attitudes more likely to predict spontaneous behaviors than are less accessible attitudes?

Work stemming from the Yale Attitude Change approach indicates that all of the following statements are true except

Based on studies of twins, some attitudes are linked to

When trying to persuade people, it is useful to make sure they have ________ in their thoughts on the matter.

Based on evidence from Karremans et al. (2006) about how subliminal messages can affect our product choices, who would be most likely to purchase a Choco-Yum candy bar after seeing a subliminal message flashed?

According to the authors of your text, people's common perceptions of the effectiveness of advertising is ironic in that most people believe are ineffective, but they are actually fairly effective, and most people believe are effective, but they really are not very effective.

Which of the following represents the utilitarian aspect of an attitude object, such as a consumer product?

In the movie E.T., a child uses Reese's Pieces to coax E.T. to come out. This is an example of a type of advertisement called

Daryl Bem's self-perception theory suggests that we form attitudes about an object based more on our toward that object than our toward that object.

Aicha's whole family loves the Red Sox. Recently, Aicha has begun rooting for the Yankees. When she's at home, she receives a lot of jokes and disapproval from her family. This reaction to her behavior is a(n)

Introducing Social Psychology

Methodology: How Social Psychologists Do Research

Social Cognition: How We Think About the Social World

Social Perception: How We Come to Understand Other People

The Self: Understanding Ourselves in a Social Context

The Need to Justify Our Actions

Conformity: Influencing Behavior

Group Processes: Influence in Social Groups

Interpersonal Attraction: From First Impressions to Close Relationships

Prosocial Behavior: Why Do People Help

Aggression: Why Do We Hurt Other People Can We Prevent It

Prejudice: Causes and Cures

Social Psychology in Action 1: Making a Difference With Social Psychology: Attaining a Sustainable Future

Social Psychology in Action 2: Social Psychology and Health

Social Psychology in Action 3: Social Psychology and the Law

Filters

Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

Work by Tesser (1993) and others suggests that the genetic "component" of attitudes is due to the fact that genes influence

Based on the theory of planned behavior, who is most likely to follow through on the intention to buy new tires?

Based on research presented in your text about attitudes predicting behavior, it could be said that ________ attitudes best predict actual behavior.

Using the "How do I feel about it?" heuristic can be problematic because we can make mistakes about what is causing our feelings. This idea is related to which other ideas in social psychology?

According to the authors, what originally spurred the development of advertising for cigarettes and other products?

Why are affectively based attitudes so resistant to logical persuasive attempts to change them? Affectively based attitudes are

Research that employs split cable market tests involves

Erin just bought Brand X jeans. Purchasing that brand specifically illustrates the ________ component of attitudes.

Why are highly accessible attitudes more likely to predict spontaneous behaviors than are less accessible attitudes?

Work stemming from the Yale Attitude Change approach indicates that all of the following statements are true except

Based on studies of twins, some attitudes are linked to

When trying to persuade people, it is useful to make sure they have ________ in their thoughts on the matter.

Based on evidence from Karremans et al. (2006) about how subliminal messages can affect our product choices, who would be most likely to purchase a Choco-Yum candy bar after seeing a subliminal message flashed?

According to the authors of your text, people's common perceptions of the effectiveness of advertising is ironic in that most people believe ________ are ineffective, but they are actually fairly effective, and most people believe ________ are effective, but they really are not very effective.

Which of the following represents the utilitarian aspect of an attitude object, such as a consumer product?

In the movie E.T., a child uses Reese's Pieces to coax E.T. to come out. This is an example of a type of advertisement called

Daryl Bem's self-perception theory suggests that we form attitudes about an object based more on our ________ toward that object than our ________ toward that object.

Aicha's whole family loves the Red Sox. Recently, Aicha has begun rooting for the Yankees. When she's at home, she receives a lot of jokes and disapproval from her family. This reaction to her behavior is a(n)

Introducing Social Psychology

Methodology: How Social Psychologists Do Research

Social Cognition: How We Think About the Social World

Social Perception: How We Come to Understand Other People

The Self: Understanding Ourselves in a Social Context

The Need to Justify Our Actions

Conformity: Influencing Behavior

Group Processes: Influence in Social Groups

Interpersonal Attraction: From First Impressions to Close Relationships

Prosocial Behavior: Why Do People Help

Aggression: Why Do We Hurt Other People Can We Prevent It

Prejudice: Causes and Cures

Social Psychology in Action 1: Making a Difference With Social Psychology: Attaining a Sustainable Future

Social Psychology in Action 2: Social Psychology and Health

Social Psychology in Action 3: Social Psychology and the Law

Filters

According to the authors of your text, people's common perceptions of the effectiveness of advertising is ironic in that most people believe are ineffective, but they are actually fairly effective, and most people believe are effective, but they really are not very effective.

Daryl Bem's self-perception theory suggests that we form attitudes about an object based more on our toward that object than our toward that object.