Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

A commercial comes on for an arthritis crème. Lachlan has been having some pain in his knees lately, so he's both motivated and able to attend to the commercial. Therefore, he is more likely to use the ________ route to persuasion.

Recent ads on television portray the embarrassment and social anxiety associated with the dreaded toenail fungus. In all probability, the manufacturers are attempting to make a profit by

Lori downloads and listens to MP3s to help her quit smoking. She cannot consciously detect any antismoking messages. Chances are that the messages are

Jane is asked what kind of computer she prefers. She says, "Well, I always seem to be working on a Macintosh, so I guess I like them best." In this case, Jane's attitude appears to be

The Rolling Stones' "Satisfaction" was playing on the radio when Margaret's fiancé broke off their engagement. Margaret was heartbroken, of course, and can no longer stand the Rolling Stones or their songs, and turns them off every time they come on the radio. Margaret's attitude toward the Rolling Stones and their songs is affectively based in that it was

Cognitively based attitude is to ________ as ________ attitude is to emotion.

According to the elaboration likelihood model of persuasion, you are more likely to be influenced by the central route when you are

Based on the principles of psychological reactance, what should a mother say to her daughter who wants to have her nose pierced?

Eva's friends and her husband think that it's important that she get a mammogram at her next annual checkup. Eva believes that it will be relatively easy for her to make time in her schedule for that extra procedure. Thus, Eva has every intention of getting a mammogram as part of her annual checkup. This example best reflects the power of ________ and ________, respectively, to influence behavioral intentions and subsequent behaviors.

A study described in the text on the effects of an antimarijuana ad on teenagers' use of marijuana found that

You have agreed to make a speech in front of the Student Union building to convince students of the necessity of tuition increases. You haven't had a lot of time to rehearse your arguments, and you know if you had another two days you could construct and deliver a more logical, well-reasoned persuasive message. In order to increase the odds that the audience will be persuaded by your less-than-ideal speech, you should ________ to ensure that the audience processes your message ________.

The ________ route to persuasion is to enduring attitude change as the ________ route to persuasion is to transient change.

Chaiken (1987) and other proponents of the heuristic-systematic model of persuasion assert that emotions often signal us as to our true attitudes. By this they mean that

In general, what is an attitude? Provide an example of an attitude toward some person or thing, and identify the affective, cognitive, and behavioral components of that attitude.

Who is most likely to form a behaviorally based attitude?

Around the turn of the century, cigarette advertisers began to appeal to women as a new market for their product. They did this by making the connection between smoking and

The ________ component of attitudes is to emotional reactions as the ________ component is to knowledge and beliefs.

Just after the tragic events of September 11, 2001, President George W. Bush's performance ratings soared from a low of 50 percent to a high of 82 percent, only to fall back to 53 percent a month later. This phenomenon suggests that

George is trying to decide which of two used cars to buy. He test drives each, listening to the radio while he does so. While he is test driving the Honda, his favorite song comes on the radio. George tells his friend, "I know the Toyota is a bit better of a deal, but somehow the Honda just feels better to me." If the reason that the Honda feels better is that George liked the song that he heard while driving it, his decision is being influenced by

You are hired by a group concerned with sex and violence in the media. This group wants to persuade children to behave morally and therefore wants to ban all images and messages of violence or sex in the media. From what you know about reactance theory, what would you tell this group?