Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

If an attitude is cognitively based, it is best to use rational arguments. What types of arguments work best to change an affectively based attitude?

Why do ads for heartburn medications spend so much time talking about how quickly the product works and whether there is calcium or magnesium in the product?

The function of cognitively based attitudes is

Based on research by Briñol and Petty (2003) in which participants were presented strong or weak arguments on an issue while they were either shaking their heads or nodding their heads, which of the following people would be most persuaded by an argument?

In order to help teens resist peer pressure, it is important to inoculate their attitudes not only with cognitive arguments but with

Product placement refers to

________ refer(s) to words or pictures that are not consciously perceived, but that allegedly influence judgments, attitudes, and behaviors.

Which of the following statements is true?

Researchers (Davidson & Jaccard, 1979) studied the relationship between women's attitudes and their use of the birth control pill. The results of this study indicated that general attitudes were _______ of behavior.

Among the cultural values portrayed in advertisements are those of ideal body types. According to recent research (Grabe, Ward, & Hyde, 2008), how does advertising impact women's satisfaction with their body image?

Most automobile ads on television convey very little objective information about the models shown; indeed, one auto maker launched a series of television ads that contained no words at all. The design of these automobile advertisements is based on the advertisers' premise that cars are

Fear-arousing communications are most likely to result in attitude change when

Research by Leventhal and his colleagues (1967) was described in the text. In the experiment, the researchers showed some smokers a graphic film about lung cancer and gave them a pamphlet with instructions on how to quit; other smokers received either the pamphlet alone, or watched the grisly film. After three months, those smokers who received only the pamphlet with instructions were smoking significantly more than those who both saw the film and received the pamphlet. What is the dependent variable of this research?

Persuasion from the perspective of "who says what to whom" is best associated with the

Peer pressure is effective because it plays on adolescents'

Samantha really enjoys Gummy Bears. Her attitude did not stem from any rational examination of the nutritional value of this food, and isn't governed by logic (she can't be persuaded to stop eating them). Samantha's attitude about Gummy Bears is most likely ________ based.

Oliver is participating in a research study of implicit attitudes. He was an overweight child but is a healthy-weight adult. If his results are similar to the participants in the study by Rudman and her colleagues (2007), he will have a ________ implicit attitude about overweight people.

In a study by Karremans et al. (2006), students were presented subliminal images of "Lipton Ice" as well as strings of letters. Later, when asked to choose a drink, participants who were thirsty were likely to choose

According to the brief social history of the cigarette presented in the introduction to Chapter 7 (Attitudes and Attitude Change), the way the industry has increased its business is primarily by

Which of the following ad slogans for an automobile would be more effective in Tokyo than in Chicago?