Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

The three parts that form our evaluations of attitude objects are

The concept of ________ refers to the ease with which people believe that they can perform a behavior in question.

If Little Joey gets punished every time he plays with matches, Joey may develop a negative attitude toward matches. What would best explain Joey's negative attitude toward them?

Which of the following is the best example of a behaviorally based attitude?

Chloe voted for the first time in the 2008 elections. She was very motivated to understand campaign issues and to make an informed choice at the polls. She read the newspapers and watched the television debates between the candidates. Motivated and informed when she watched the presidential debates between John McCain and Barrack Obama, Chloe was most likely to pay attention to

"Feel great. Smell great." goes the warm, lilting theme song of a television ad for perfume, as the model dances through a field of flowers. Why would this ad be most likely to work?

Paul has a very positive reaction to the smell of wood smoke. In all likelihood, this is because the smell of a fire reminds him of wonderful winter days he spent as a child in front of the fireplace at his grandparents' cabin in the north woods. This example illustrates ________ as a basis for affectively based attitudes.

The ________ model of persuasion asserts that attitudes may change because people attend to the merits of an argument, or because they use such cognitive shortcuts as "The faster a person talks, the more she knows about the issue."

There is an exception to the general rule that logical, informative messages will be highly persuasive when the issue is relevant to the audience. What is that exception?

Imagine you want to change someone's attitude on what car to purchase. Describe how you would form your arguments if you wanted to use central routes of persuasion. Then describe how you could form your arguments using peripheral routes of persuasion. Which type of persuasion would lead to long-lasting attitude change?

Tom is trying to quit smoking. His parents, siblings, wife, children, and his doctor have all emphasized to him how important it is for him to quit. According to the theory of planned behavior, what factor is most likely to interfere with Tom's forming a firm behavioral intention to quit?

The Yale Attitude Change approach focused on a number of factors that influence the success of a persuasive message. Which of the following best exemplifies source variables as one of those factors?

In the Yale Attitude Change approach, there are three components to attitude change. Identify and describe these three parts of the model. Then state the major criticism of this model.

Do fear-arousing messages work? A social psychologist would probably say, "It depends." It depends on what?

The concept of subjective norms refers to people's

Briefly compare the classic Yale Attitude Change approach of Hovland and his colleagues with more contemporary approaches such as Petty and Cacioppo's (1986) elaboration likelihood model.

Although cognitive dissonance is a very powerful way to change someone's attitude, it is not implemented on mass scales. Why not?

Corey and Jennifer engage in a debate in speech class. Corey goes first and Jennifer goes second. Most students thought that Corey did a better job in the debate. Assuming that the quality of the arguments and presentation by the two speakers was equally good, this would be an example of a(n) ________ effect.

Who is most likely to remember the prominent writer of an editorial advocating the abolishment of mandatory minimum sentencing for drug offenses, but to forget the arguments in that editorial?

All of the following are true except that people who have been influenced by the