Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

Kenneth believes that Funny-O' s cereal is good because it has no sugar, it contains all of the recommended vitamins and minerals, and it has no artificial flavors. Kenneth's attitude toward Funny-O's is a(n)

Researchers systematically varied the quality of persuasive communications that advocated comprehensive exams for college students, and also varied the prestige of the communicator. Further, some student participants were led to believe that such academic reforms might be carried out in the near future, whereas others were led to believe that such reforms wouldn't occur until long after they had already graduated. Those students who believed that the reforms were a long time in coming were more influenced by communicator prestige than by the quality of the persuasive arguments. These findings support the assertion that ________ route to persuasion.

Researchers provided participants with audiotapes that contained subliminal messages to improve memory or to raise self-esteem. After participants had listened to the tapes, the researchers assessed their memory or self-esteem. Greenwald and his colleagues found that the subliminal messages

Researchers (Davidson & Jaccard, 1979) studied the relationship between women's attitudes and their use of the birth control pill. They found that the best predictor of whether women were using the birth control pill two years after reporting their attitudes was the women's

According to the authors, a particularly dangerous effect of advertising is that it

You have observed that there is more litter around signs that say "$500 fine for littering" than around signs that say "Please keep our state clean." What social psychological theory would you use to explain this observation?

After watching a couple of hours of TV together, Anna and her friends go out to dinner where she tries a new dish on the menu. It turns out, that during one of the shows on TV, Anna had been exposed to a commercial with a subliminal message about the restaurant's new menu. How likely is it that Anna's behavior by ordering the new dish is the result of exposure to a subliminal message?

A marketing agency is trying to put together an ad for a new pain medication. How might they best grab the attention of their audience?

Briñol and Petty (2003) conducted a study in which participants were presented strong or weak arguments on an issue while they were either shaking or nodding their heads to test the durability of headphones. Why did head movements matter?

Which of the following is most closely related to the notion of behaviorally based attitudes?

According to the theory of planned behavior, the best predictor of riding a roller coaster would be

You're convinced that if your self-esteem were only higher, you would achieve more in your work and be happier in your life. Should you purchase an audiotape containing subliminal messages to raise your self-esteem? Why or why not?

Sometimes even when people want to pay attention to a message, they cannot. Which of the following is not something that would prohibit someone from paying attention to a message?

Most people believe that subliminal messages

According to the elaboration likelihood model in your textbook, one reason that product placement is so successful as an advertising technique is that

An attitude is usually considered to be affectively based if it is

People are more likely to pay attention to characteristics of the communicator, rather than to the contents of the message, when

According to the authors of your text, why are attitudes important?

People tend to be less aware of their ________ attitudes, which are more likely to influence behaviors they are not monitoring.

André is not at all familiar with a presidential candidate's stand on the issues or with his proposed policies, but André likes "his" candidate and plans to vote for him anyway. This example illustrates that people's attitudes toward politicians are often