Question 1

Communication such as a speech or television advertisement that advocates a particular side of an issue is considered

Accepted Answer

A)  propaganda. 
B)  persuasive communication. 
C)  external justification. 
D)  marketing research. 
A)  propaganda. 
B)  persuasive communication. 
C)  external justification. 
D)  marketing research.

Question 2

Based on research presented by the authors of your text on advertising and women's body image, why is there a concern about ads which feature extremely thin (even anorexic) women?

Accepted Answer

A)  They contradict messages in food ads. 
B)  They make messages in junk food ads less believable. 
C)  They are associated with poor body image. 
D)  They tend to increase the risk of bulimia. 
A)  They contradict messages in food ads. 
B)  They make messages in junk food ads less believable. 
C)  They are associated with poor body image. 
D)  They tend to increase the risk of bulimia.

Question 3

In order to change attitudes about something on a mass scale, whether it is a product, a social problem, or a political candidate, it would be best to use

Accepted Answer

A)  dissonance reduction techniques. 
B)  persuasive communication. 
C)  insufficient external justification. 
D)  counterattitudinal advocacy. 
A)  dissonance reduction techniques. 
B)  persuasive communication. 
C)  insufficient external justification. 
D)  counterattitudinal advocacy.

Question 4

The Yale Attitude Change approach focused on a number of factors that influence the success of a persuasive message. Which of the following best exemplifies communication variables as one of those factors?

Accepted Answer

A)  hostile versus receptive audiences 
B)  attentive versus inattentive listeners 
C)  long versus short appeals 
D)  expert versus novice speakers 
A)  hostile versus receptive audiences 
B)  attentive versus inattentive listeners 
C)  long versus short appeals 
D)  expert versus novice speakers

Question 5

In general, work on the effectiveness of antidrug, antidrinking, and antismoking ads indicates that

Accepted Answer

A)  these ads are not effective because the power of other pressures to drink, smoke, and use drugs is so strong. 
B)  the only people who are persuaded by the ads are those who would not drink, smoke, or use drugs anyway. 
C)  attitudes are affected but behavior is not. 
D)  attitudes are affected and behavior is too, but by a lesser amount. 
A)  these ads are not effective because the power of other pressures to drink, smoke, and use drugs is so strong. 
B)  the only people who are persuaded by the ads are those who would not drink, smoke, or use drugs anyway. 
C)  attitudes are affected but behavior is not. 
D)  attitudes are affected and behavior is too, but by a lesser amount.

Question 6

Although affectively based attitudes can be derived from a number of different sources, they are alike in that they tend to be

Accepted Answer

A)  based on rational examination of relevant information. 
B)  logically organized. 
C)  linked to personal values. 
D)  unrelated to past experience. 
A)  based on rational examination of relevant information. 
B)  logically organized. 
C)  linked to personal values. 
D)  unrelated to past experience.

Question 7

"Experts are always right" and "Expensive means quality" are some examples of how ________ can be used in persuasion.

Accepted Answer

A)  systematic processes 
B)  affect 
C)  implicit attitudes 
D)  heuristics 
A)  systematic processes 
B)  affect 
C)  implicit attitudes 
D)  heuristics

Question 8

A recent meta-analysis of the effectiveness of antisubstance-abuse ads found that the most effective medium for displaying these ads was

Accepted Answer

A)  print (newspapers and magazines). 
B)  broadcast (radio and television). 
C)  electronic (Internet and wireless). 
D)  None of the media were effective in changing attitudes. 
A)  print (newspapers and magazines). 
B)  broadcast (radio and television). 
C)  electronic (Internet and wireless). 
D)  None of the media were effective in changing attitudes.

Question 9

A positive attitude can be formed via classical conditioning when an attitude object is repeatedly paired with

Accepted Answer

A)  a pleasant stimulus/experience. 
B)  rewards for a simple behavior. 
C)  punishments for misbehavior. 
D)  arousal and cognition. 
A)  a pleasant stimulus/experience. 
B)  rewards for a simple behavior. 
C)  punishments for misbehavior. 
D)  arousal and cognition.

Question 10

When it comes to designing a persuasive message, the authors assert that "It is best to fight fire with fire." By this, they mean that

Accepted Answer

A)  emotion is a much more powerful persuasive force than is logic. 
B)  it is effective to match the type of message appeal to the basis of the attitude. 
C)  before trying to persuade people, be sure to get their attention first. 
D)  before people can be persuaded, they must be convinced to abandon prior attitudes. 
A)  emotion is a much more powerful persuasive force than is logic. 
B)  it is effective to match the type of message appeal to the basis of the attitude. 
C)  before trying to persuade people, be sure to get their attention first. 
D)  before people can be persuaded, they must be convinced to abandon prior attitudes.

Question 11

Politicians often preface their remarks with such statements such as "I know that my opponent will try to tell you that I'm weak on crime." This strategy is an example of

Accepted Answer

A)  low self-esteem. 
B)  use of the central route to persuasion. 
C)  attitude inoculation. 
D)  fear-based persuasion. 
A)  low self-esteem. 
B)  use of the central route to persuasion. 
C)  attitude inoculation. 
D)  fear-based persuasion.

Question 12

In a recent study of implicit attitudes by Rudman and her colleagues (2007), people who were overweight ________ but were not overweight ________ tended to have more positive implicit attitudes and negative explicit attitudes about overweight people.

Accepted Answer

A)  currently; as children 
B)  as children; as adolescents 
C)  as children; currently 
D)  currently; by very much 
A)  currently; as children 
B)  as children; as adolescents 
C)  as children; currently 
D)  currently; by very much

Question 13

The authors of your text suggest that when trying to determine our attitude about something, we often rely on the ________ heuristic.

Accepted Answer

A)  "What the heck is it?" 
B)  "How do I feel about it?" 
C)  "What do I know about it?" 
D)  "What will I do with it?" 
A)  "What the heck is it?" 
B)  "How do I feel about it?" 
C)  "What do I know about it?" 
D)  "What will I do with it?"

Question 14

As a persuasive communicator, your goal is to influence the opinions of your audience. You are most likely to benefit from an audience that is slightly distracted when

Accepted Answer

A)  your arguments are strong. 
B)  your arguments are rather weak. 
C)  you are not an acknowledged expert on the topic. 
D)  your audience holds a weak attitude toward the issue. 
A)  your arguments are strong. 
B)  your arguments are rather weak. 
C)  you are not an acknowledged expert on the topic. 
D)  your audience holds a weak attitude toward the issue.

Question 15

Complete the analogy about attitudes: implicit: ________:: explicit: ________.

Accepted Answer

A)  childhood; present 
B)  current; future 
C)  controlled; cognitive 
D)  automatic; nonconscious 
A)  childhood; present 
B)  current; future 
C)  controlled; cognitive 
D)  automatic; nonconscious

Question 16

An attitude can exist at two levels: implicit and explicit. Define an attitude at each level and explain the distinctions between the two.

Accepted Answer

Explicit attitudes are conscious, and ca

Question 17

Several programs have been designed to prevent teen smoking in which researchers used role-playing to help inoculate antismoking attitudes. The results of such programs are

Accepted Answer

A)  that role-playing is ineffective against peer pressure. 
B)  these teens were less likely to start underage smoking. 
C)  these teens were likely to experience external justification for smoking. 
D)  that attitude inoculation only works for cognitively based attitudes. 
A)  that role-playing is ineffective against peer pressure. 
B)  these teens were less likely to start underage smoking. 
C)  these teens were likely to experience external justification for smoking. 
D)  that attitude inoculation only works for cognitively based attitudes.

Question 18

Reza and Eyad are both salesmen. Eyad is more persuasive than Reza. According to research the Yale Attitude Change approach he's probably ________ than Reza.

Accepted Answer

A)  more attractive 
B)  less experienced 
C)  less credible 
D)  younger 
A)  more attractive 
B)  less experienced 
C)  less credible 
D)  younger

Question 19

Sandy is trying to decide which new soft drink to try. She decides to try "Bliss Mist" because it has a prettier bottle and the theme song is running through her head. Sandy is using the ________ heuristic to make her decision.

Accepted Answer

A)  availability 
B)  "length equals strength" 
C)  "How do I feel about it?" 
D)  anchoring and adjustment 
A)  availability 
B)  "length equals strength" 
C)  "How do I feel about it?" 
D)  anchoring and adjustment

Question 20

According to the elaboration likelihood model of persuasion, people who ________ are most likely to take the ________ route to persuasion.

Accepted Answer

A)  are motivated to pay attention; central 
B)  are motivated to pay attention; peripheral 
C)  do not pay close attention; central 
D)  do not care about the issue; central 
A)  are motivated to pay attention; central 
B)  are motivated to pay attention; peripheral 
C)  do not pay close attention; central 
D)  do not care about the issue; central

Communication such as a speech or television advertisement that advocates a particular side of an issue is considered

Based on research presented by the authors of your text on advertising and women's body image, why is there a concern about ads which feature extremely thin (even anorexic) women?

In order to change attitudes about something on a mass scale, whether it is a product, a social problem, or a political candidate, it would be best to use

The Yale Attitude Change approach focused on a number of factors that influence the success of a persuasive message. Which of the following best exemplifies communication variables as one of those factors?

In general, work on the effectiveness of antidrug, antidrinking, and antismoking ads indicates that

Although affectively based attitudes can be derived from a number of different sources, they are alike in that they tend to be

"Experts are always right" and "Expensive means quality" are some examples of how ________ can be used in persuasion.

A recent meta-analysis of the effectiveness of antisubstance-abuse ads found that the most effective medium for displaying these ads was

A positive attitude can be formed via classical conditioning when an attitude object is repeatedly paired with

When it comes to designing a persuasive message, the authors assert that "It is best to fight fire with fire." By this, they mean that

Politicians often preface their remarks with such statements such as "I know that my opponent will try to tell you that I'm weak on crime." This strategy is an example of

In a recent study of implicit attitudes by Rudman and her colleagues (2007), people who were overweight but were not overweight tended to have more positive implicit attitudes and negative explicit attitudes about overweight people.

The authors of your text suggest that when trying to determine our attitude about something, we often rely on the ________ heuristic.

As a persuasive communicator, your goal is to influence the opinions of your audience. You are most likely to benefit from an audience that is slightly distracted when

Complete the analogy about attitudes: implicit: :: explicit: .

An attitude can exist at two levels: implicit and explicit. Define an attitude at each level and explain the distinctions between the two.

Several programs have been designed to prevent teen smoking in which researchers used role-playing to help inoculate antismoking attitudes. The results of such programs are

Reza and Eyad are both salesmen. Eyad is more persuasive than Reza. According to research the Yale Attitude Change approach he's probably ________ than Reza.

Sandy is trying to decide which new soft drink to try. She decides to try "Bliss Mist" because it has a prettier bottle and the theme song is running through her head. Sandy is using the ________ heuristic to make her decision.

According to the elaboration likelihood model of persuasion, people who are most likely to take the route to persuasion.

Introducing Social Psychology

Methodology: How Social Psychologists Do Research

Social Cognition: How We Think About the Social World

Social Perception: How We Come to Understand Other People

The Self: Understanding Ourselves in a Social Context

The Need to Justify Our Actions

Conformity: Influencing Behavior

Group Processes: Influence in Social Groups

Interpersonal Attraction: From First Impressions to Close Relationships

Prosocial Behavior: Why Do People Help

Aggression: Why Do We Hurt Other People Can We Prevent It

Prejudice: Causes and Cures

Social Psychology in Action 1: Making a Difference With Social Psychology: Attaining a Sustainable Future

Social Psychology in Action 2: Social Psychology and Health

Social Psychology in Action 3: Social Psychology and the Law

Filters

Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

Communication such as a speech or television advertisement that advocates a particular side of an issue is considered

Based on research presented by the authors of your text on advertising and women's body image, why is there a concern about ads which feature extremely thin (even anorexic) women?

In order to change attitudes about something on a mass scale, whether it is a product, a social problem, or a political candidate, it would be best to use

The Yale Attitude Change approach focused on a number of factors that influence the success of a persuasive message. Which of the following best exemplifies communication variables as one of those factors?

In general, work on the effectiveness of antidrug, antidrinking, and antismoking ads indicates that

Although affectively based attitudes can be derived from a number of different sources, they are alike in that they tend to be

"Experts are always right" and "Expensive means quality" are some examples of how ________ can be used in persuasion.

A recent meta-analysis of the effectiveness of antisubstance-abuse ads found that the most effective medium for displaying these ads was

A positive attitude can be formed via classical conditioning when an attitude object is repeatedly paired with

When it comes to designing a persuasive message, the authors assert that "It is best to fight fire with fire." By this, they mean that

Politicians often preface their remarks with such statements such as "I know that my opponent will try to tell you that I'm weak on crime." This strategy is an example of

In a recent study of implicit attitudes by Rudman and her colleagues (2007), people who were overweight ________ but were not overweight ________ tended to have more positive implicit attitudes and negative explicit attitudes about overweight people.

The authors of your text suggest that when trying to determine our attitude about something, we often rely on the ________ heuristic.

As a persuasive communicator, your goal is to influence the opinions of your audience. You are most likely to benefit from an audience that is slightly distracted when

Complete the analogy about attitudes: implicit: ________:: explicit: ________.

An attitude can exist at two levels: implicit and explicit. Define an attitude at each level and explain the distinctions between the two.

Several programs have been designed to prevent teen smoking in which researchers used role-playing to help inoculate antismoking attitudes. The results of such programs are

Reza and Eyad are both salesmen. Eyad is more persuasive than Reza. According to research the Yale Attitude Change approach he's probably ________ than Reza.

Sandy is trying to decide which new soft drink to try. She decides to try "Bliss Mist" because it has a prettier bottle and the theme song is running through her head. Sandy is using the ________ heuristic to make her decision.

According to the elaboration likelihood model of persuasion, people who ________ are most likely to take the ________ route to persuasion.

Introducing Social Psychology

Methodology: How Social Psychologists Do Research

Social Cognition: How We Think About the Social World

Social Perception: How We Come to Understand Other People

The Self: Understanding Ourselves in a Social Context

The Need to Justify Our Actions

Conformity: Influencing Behavior

Group Processes: Influence in Social Groups

Interpersonal Attraction: From First Impressions to Close Relationships

Prosocial Behavior: Why Do People Help

Aggression: Why Do We Hurt Other People Can We Prevent It

Prejudice: Causes and Cures

Social Psychology in Action 1: Making a Difference With Social Psychology: Attaining a Sustainable Future

Social Psychology in Action 2: Social Psychology and Health

Social Psychology in Action 3: Social Psychology and the Law

Filters

In a recent study of implicit attitudes by Rudman and her colleagues (2007), people who were overweight but were not overweight tended to have more positive implicit attitudes and negative explicit attitudes about overweight people.

Complete the analogy about attitudes: implicit: :: explicit: .

According to the elaboration likelihood model of persuasion, people who are most likely to take the route to persuasion.