Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

Based on research about the effectiveness of argument strength versus prestige of the source, which of the following is true about the importance of argument strength?

Research by Leventhal and his colleagues (1967) was described in the text. In the experiment, the researchers showed some smokers a graphic film about lung cancer and gave them a pamphlet with instructions on how to quit; other smokers received either the pamphlet alone, or watched the grisly film. After three months, those smokers who received only the pamphlet with instructions were smoking significantly more than those who both saw the film and received the pamphlet. What is the independent variable of this research?

Researchers Briñol & Petty (2003) conducted a study in which participants were presented strong or weak arguments on an issue while they were either shaking their heads or nodding their heads to test the durability of headphones. Someone nodding his or her head would be more persuaded if presented a(n) ________ argument.

All of the following except the ________ are examples of peripheral cues that might influence people taking the peripheral route to persuasion.

The Yale Attitude Change approach focused on a number of factors that influence the success of a persuasive message. Which of the following best exemplifies audience variables as one of those factors?

In a 2000 political ad the word "RATS" was flashed on the screen so quickly that it was not perceivable at normal viewing speed. Such fast messages are considered

Imagine that you are trying to promote a new type of low-fat snack food to a group of people in the grocery store. You know that these people are high in the need for cognition. What type of persuasive communication would you deliver?

If you are employed to advertise a product, according to the text, the first thing you should consider in planning your advertising campaign is

Affectively based attitudes tend to stem from any of the following sources except

According to the tenets of cognitive dissonance theory, people are most likely to change their attitudes when they have ________ justification for an attitude-discrepant behavior.

In all likelihood, attitudes toward _______ are affectively based, and stem from _______.

Doty is out weeding her petunias when she sees a garden snake. She feels fear and jumps up and runs back to the house, all the while thinking, "I know that garden snakes are not dangerous." This example illustrates an inconsistency between the ________ component of attitudes and the ________ components.

The family whose house is across the street from you subscribes to every paper they can have delivered. They are constantly reading and talking about the news. They, like most people, tend to evaluate what they see in the world

Researchers systematically varied the quality of persuasive communications that advocated comprehensive exams for college students, and also varied the prestige of the communicator. These researchers found that when some students believed that their university was considering such examination, those students used the ________ route to persuasion, and were influenced by ________.

Attitude inoculation is a way to

Armando is listening carefully to a persuasive communication and thinking about the arguments. He is using the ________ route to persuasion.

Counterattitudinal advocacy results in attitude change when

Although controlled laboratory studies have shown that, under highly controlled conditions, subliminal stimuli can affect people's ________, they do not show that such stimuli affect ________.

Recent advertisements for Chrysler automobiles focus on notions like "computer generated" design features, "cab forward design" for better gas mileage, and "steel reinforced" side door construction for safety. This focus on objective attributes of Chrysler cars

According to the heuristic-systematic model of persuasion, when people use the peripheral route of persuasion, they rely on