Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

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The logical, fact-based approach is used in advertisements most effectively when the basis of the attitude is ________ and ________.

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The function of affectively based attitudes is to

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"I like sex, but not enough to die for it," says a young woman in an ad designed to persuade people to use condoms if they are sexually active. Why might this approach be ineffective? If people are

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