Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

In "phone wars" with MCI, Sprint, and other carriers, AT&T has switched from heart?warming ads that show family members sharing love and support via phone ("It's the next best thing to being there.") to ads that focus on long-distance savings. This is most likely because AT&T advertisers have discovered that

Your municipality is in need of tax revenues, and a volunteer asks you to sign a petition that supports raising taxes on liquor and cigarettes rather than increasing property taxes to generate revenue. You neither drink nor smoke, and you do not own property. If the volunteer wants to persuade you to sign the petition, she should

Next week, you're going to give a lecture to the psychology club about the Yale Attitude Change approach to persuasion. What will be your three main topics?

Winnie suddenly left the bar when Adam asked for her number. She realizes afterward that she must really have disliked Adam because of the way she behaved. By inferring her attitude from her observation of her behavior, she has a(n) ________ attitude.

Explicit attitudes influence our behavior when ________, while implicit attitudes influence our behavior when ________.

When Myra looks at the ceiling of the Sistine Chapel for the first time and sees the gorgeous art, she is awestruck, and even moved to tears by the beauty of it. Her affective-based attitude is a result of

Describe the theory of planned behavior as it relates to the power of attitudes to predict deliberative behaviors.

It is estimated that one-third of the electorate knows almost nothing about specific politicians. Nonetheless, these people hold very strong opinions about them. This pattern of findings suggests that people's attitudes toward politicians may be largely

According to research presented in the chapter, consumers' attitudes toward products such as perfumes and greeting cards are ________ based because they are informed by ________.

The purpose of cognitively based attitudes is to

Before Jane schedules an appointment to undergo plastic surgery, she asks herself, "But what will my husband Ted think about me getting a face lift?" This example reflects the power of _______ to influence intentions and behaviors.

In a study by Karremans et al. (2006), students were presented subliminal images of "Lipton Ice" as well as strings of letters. Later, when asked to choose a drink, participants who were ________ were likely to choose the "Lipton Ice."

The reason that forewarning tends to prevent attitude change is that it

Who is more likely to use the central route to persuasion when attending to a communication about health insurance reform?

In most stores, owners provide background music for shoppers. Now, this music may not be to everyone's taste, but from the perspective of social psychologists who study routes to persuasion, it is probably designed to ________, and thus to ________.

You've just learned that your younger brother has begun having sex. You are concerned about his health and the health of his partner, and because abstinence doesn't seem reasonable to expect, you have decided to have a serious talk with him. What is the best thing to do?

When the manufacturers such as Microsoft pay to have their products clearly used by the main characters of a TV show or movie, the technique being used is called

According to the authors, when manufacturers make products that don't appeal to people's emotions and are not perceived as relevant by most consumers (e.g., bad breath, toenail fungus), they are likely to design advertisements that

Which of the following is the most accurate statement about advertising?

Fear-arousing persuasive messages are targeted to the ________ basis of attitudes.