Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

You want to have a talk with your younger sister about the dangers of drugs. You begin the discussion by saying, "Now, your friends are probably going to tell you that only people with problems to begin with get into trouble with drugs, and that you're a chicken if you don't get high with them, but...." You have just used ________ to persuade her to avoid experimenting with drugs.

On the campus of the University of Minnesota, there are signs near large expanses of grass that read, "Lie on me, play on me, but please don't walk on me." These signs are more likely to protect the grass than signs that read "Stay off the grass!" because the Minnesota signs

What type of attitudes best predict spontaneous behavior?

Research by Rudman and her colleagues (2007) suggests that implicit attitudes are rooted in ________ experiences, whereas explicit attitudes are based in ________ experiences.

Peer pressure is a form of persuasion which generally utilizes

Why would anyone want to use fear in a commercial?

The best evidence that advertisements do work to change attitudes and behaviors comes from

The elaboration likelihood model explains under what conditions someone will

Advertisers will be most successful in influencing our attitudes and behaviors if they

Even though Mario dislikes roller coasters, he may decide to take a ride because his best friend really wants him to ride the new Tidal Wave. This example shows the importance of _______ on our behavioral decisions.

Tesser (1993) and other researchers suggest that some attitudes are linked to genetic influences. According to these researchers, how is it possible that we might inherit from our parents a love of something like classical music?

How can cognitive dissonance create attitude change? Why isn't it used on mass scales in advertising?

________ is to predicting spontaneous behavior as ________ is to predicting deliberative behavior.

Tyler nods his head quite often during a speech from a politician. Based on the information from your text about confidence and persuasion, Tyler would be most likely to be most persuaded by

For which of the following products would advertisers be most likely to use emotional appeals?

Despite the results of some controlled laboratory studies of the effects of subliminal information on people's attitudes, because ________, consumers need not fear that advertisements will come to control their behavior.

Explicit attitudes are ________, while implicit attitudes are ________.

Your best friend Nina may or may not visit New York this weekend. According to the theory of planned behavior, what information would be most useful in helping you predict whether Nina will actually travel to New York?

________ attitudes are based primarily on people's beliefs about properties of attitude objects.

The makers of different over-the-counter pain relievers will be using product placement to market their products. Which of the following best exemplifies where one would see these persuasive messages?