Exam 9: Understanding the Report Process and Research Methods

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Differentiate between internal reports and external reports.

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Answers will vary. An internal report, such as a production or sales report, travels within an organization. An external report, such as a company's annual report to stockholders, is prepared for distribution outside an organization.

A research firm wants to conduct a research study to determine what the U.S. population thinks of imported clothing at a given point in time. Describe three primary research options that are available for this type of research. Which option would you recommend to the research firm? Why?

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Answers will vary. Primary research methods include the following:
a. Observational studies: These are studies in which the researcher observes and statistically analyzes certain phenomena to assist in establishing new principles or discoveries.
b. Experimental research: It typically involves the study of two or more samples that have exactly the same components before a variable is added to one of the samples.
c. Normative survey research: This is undertaken to determine the status of something at a specific time. Recommendation: As the research firm is trying to gauge opinions at a given point in time, normative survey research is recommended.

Boundaries imposed on a research project outside the control of researchers are called _____.

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C

Which of the following studies best exemplifies a longitudinal study?

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In the context of citations, explanatory notes are not used for commenting on a source.

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Cheryl is conducting research on the effects of different advertising techniques. In a section of her report, she records all the steps she has taken to prepare the report. This section is an example of _____.

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Which of the following statements is true of newspapers as a research material?

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List seven common errors that seriously hinder the interpretation of data.

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A convincing proposal:

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Which of the following is a common error at the data-gathering stage?

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Which of the following statements is true of the procedures section of a report?

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Identify a characteristic of reports.

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The managers at Fazer Technologies Inc. prepared a report on the profits earned and the losses incurred by the company over the last year and presented it to the stockholders of the company. In this scenario, Fazer Technologies Inc.'s report is an example of a(n) _____.

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Which of the following is a difference between primary and secondary research?

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In the context of note-taking, the _____ involves summarizing information in your own words without changing the author's intended meaning.

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Which of the following measures helps to establish boundaries in which a report will be researched and prepared?

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Many researchers prefer to state hypotheses in the null form because the null hypothesis:

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In-text parenthetical citations direct the reader to a list of sources that is arranged alphabetically by the:

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Using research samples that are too small is an error at the data-gathering stage.

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Technicorp Electronics, a chain of stores selling electronics in the northeast region of the United States, wants to determine whether it is paying its sales representatives a reasonable salary. The company has decided to survey the salaries of the sales representatives employed in electronics stores in the northeast region to determine how well it is paying its employees. Limit and define the scope of the report, and write a statement of purpose.

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