Question 1

Which of the following questions should you ask before writing a persuasive message to know your audience?

Accepted Answer

A) What will your product, service, or idea do for the reader? 
B) What do you want the audience to do? 
C)  How might cultural differences affect your message? 
D)  How is your product or service different from its competition? 
A) What will your product, service, or idea do for the reader? 
B) What do you want the audience to do? 
C)  How might cultural differences affect your message? 
D)  How is your product or service different from its competition? C

Question 2

Which of the following principles is helpful in preparing persuasive messages?

Accepted Answer

A) Keep paragraphs long and detailed. 
B) Use passive verbs. 
C)  Use general language. 
D)  Stress a central selling point. 
A) Keep paragraphs long and detailed. 
B) Use passive verbs. 
C)  Use general language. 
D)  Stress a central selling point. D

Question 3

Jensen, a manager at a computer service center, has prepared a sales letter directed at small business firms. In the letter, he has emphasized the central selling point-immediate, personal service-in each paragraph. To make the message effective, he should edit his message to include the idea of the central selling point in only one paragraph of the message.

Accepted Answer

A) True 
 B)False  False

Question 4

Using general preposterous statements in a sales message makes the message sound authentic.

Accepted Answer

A) True 
 B)False

Question 5

Will has written a letter to the sales manager of a computer manufacturing company inquiring about the features of the company's new netbook. In response to the query, the manager's letter should begin with an attention-getting sentence to invoke Will's interest in owning a netbook.

Accepted Answer

A) True 
 B)False

Question 6

Discuss the principles to be followed when preparing persuasive messages.

Accepted Answer

Answers will vary. The principles you ne

Question 7

Discuss the importance of focusing on a central selling feature in a sales message.

Accepted Answer

Answers will vary. Almost every product,

Question 8

By stressing one main point in a sales message, you limit the message to that point.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following can help make a sales message objective?

Accepted Answer

A) Writing inductively 
B) Avoiding specific language 
C)  Including superlatives 
D)  Avoiding exaggerations 
A) Writing inductively 
B) Avoiding specific language 
C)  Including superlatives 
D)  Avoiding exaggerations

Question 10

Discuss the points to be kept in mind while writing a persuasive request to ask for favor.

Accepted Answer

Answers will vary. Occasionally, everyon

Question 11

Discuss how information about a product, service, or idea can be obtained before writing a persuasive message.

Accepted Answer

Answers will vary. Success in writing is

Question 12

A sales message to promote pop-up blocker software has protection of children from pornography as its central selling point. The central selling point should be:

Accepted Answer

A) emphasized using abstract nouns and passive verbs. 
B) written using the deductive approach. 
C)  reinforced throughout the message. 
D)  implied when the product is described. 
A) emphasized using abstract nouns and passive verbs. 
B) written using the deductive approach. 
C)  reinforced throughout the message. 
D)  implied when the product is described.

Question 13

Claim messages are often routine because the basis for the claim is a _____.

Accepted Answer

A) buffer 
B) memo 
C)  testimonial 
D)  guarantee 
A) buffer 
B) memo 
C)  testimonial 
D)  guarantee

Question 14

While writing a persuasive message, you can obtain information about your product, service, or idea by:

Accepted Answer

A) conducting tests and experiments. 
B) formulating marketing strategies. 
C)  assessing audience characteristics. 
D)  engaging in inventory management. 
A) conducting tests and experiments. 
B) formulating marketing strategies. 
C)  assessing audience characteristics. 
D)  engaging in inventory management.

Question 15

As indicated by Maslow's hierarchy of needs, some people respond favorably to advertisements that target their need to be entertained, remembered, appreciated, or respected. The needs that are being targeted are social, ego, and _____ needs.

Accepted Answer

A) physiological 
B) security 
C)  self-actualizing 
D)  safety 
A) physiological 
B) security 
C)  self-actualizing 
D)  safety

Question 16

Eduardo concludes his sales message for video game subscriptions by instructing receivers, "Let us hear from you if you are interested in subscribing to our service." This is an effective request for action.

Accepted Answer

A) True 
 B)False

Question 17

A way to increase your chances of convincing your audience is to include _____ in your statements.

Accepted Answer

A) jargon 
B) research evidence 
C)  a trite expression 
D)  a cliché 
A) jargon 
B) research evidence 
C)  a trite expression 
D)  a cliché

Question 18

Which of the following questions should you ask before writing a persuasive message to know your product, service, or idea?

Accepted Answer

A) Who are the people to whom the persuasive message is directed? 
B) What do you want the reader to do? 
C)  How might cultural differences affect your message? 
D)  What is the cost to the receiver? 
A) Who are the people to whom the persuasive message is directed? 
B) What do you want the reader to do? 
C)  How might cultural differences affect your message? 
D)  What is the cost to the receiver?

Question 19

If a product is not superior to its competition in some respects, factors such as favorable price, fast delivery, or superior service can be used as the primary appeal in a sales message.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following techniques can help in subordinating the price of a product in a sales message?

Accepted Answer

A) Introducing the price early in the message 
B) Introducing the price before creating a desire for the product 
C)  Mentioning the price in a simple sentence 
D)  Stating the price in terms of small units 
A) Introducing the price early in the message 
B) Introducing the price before creating a desire for the product 
C)  Mentioning the price in a simple sentence 
D)  Stating the price in terms of small units

Which of the following questions should you ask before writing a persuasive message to know your audience?

Which of the following principles is helpful in preparing persuasive messages?

Using general preposterous statements in a sales message makes the message sound authentic.

Will has written a letter to the sales manager of a computer manufacturing company inquiring about the features of the company's new netbook. In response to the query, the manager's letter should begin with an attention-getting sentence to invoke Will's interest in owning a netbook.

Discuss the principles to be followed when preparing persuasive messages.

Discuss the importance of focusing on a central selling feature in a sales message.

By stressing one main point in a sales message, you limit the message to that point.

Which of the following can help make a sales message objective?

Discuss the points to be kept in mind while writing a persuasive request to ask for favor.

Discuss how information about a product, service, or idea can be obtained before writing a persuasive message.

A sales message to promote pop-up blocker software has protection of children from pornography as its central selling point. The central selling point should be:

Claim messages are often routine because the basis for the claim is a _____.

While writing a persuasive message, you can obtain information about your product, service, or idea by:

As indicated by Maslow's hierarchy of needs, some people respond favorably to advertisements that target their need to be entertained, remembered, appreciated, or respected. The needs that are being targeted are social, ego, and _____ needs.

Eduardo concludes his sales message for video game subscriptions by instructing receivers, "Let us hear from you if you are interested in subscribing to our service." This is an effective request for action.

A way to increase your chances of convincing your audience is to include _____ in your statements.

Which of the following questions should you ask before writing a persuasive message to know your product, service, or idea?

If a product is not superior to its competition in some respects, factors such as favorable price, fast delivery, or superior service can be used as the primary appeal in a sales message.

Which of the following techniques can help in subordinating the price of a product in a sales message?

Establishing a Framework for Business

Focusing on Interpersonal and Group Communication

Planning and Decision Making

Preparing Written Messages

Communicating Electronically

Delivering Good- and Neutral-News Messages

Delivering Bad-News Messages

Understanding the Report Process and Research Methods

Managing Data and Using Graphics

Organizing and Preparing Reports and Proposals

Designing and Delivering Business Presentations

Preparing Resumes and Application Messages

Interviewing for a Job and Preparing Employment Messages

Filters

Exam 8: Delivering Persuasive Messages

Which of the following questions should you ask before writing a persuasive message to know your audience?

Which of the following principles is helpful in preparing persuasive messages?

Using general preposterous statements in a sales message makes the message sound authentic.

Will has written a letter to the sales manager of a computer manufacturing company inquiring about the features of the company's new netbook. In response to the query, the manager's letter should begin with an attention-getting sentence to invoke Will's interest in owning a netbook.

Discuss the principles to be followed when preparing persuasive messages.

Discuss the importance of focusing on a central selling feature in a sales message.

By stressing one main point in a sales message, you limit the message to that point.

Which of the following can help make a sales message objective?

Discuss the points to be kept in mind while writing a persuasive request to ask for favor.

Discuss how information about a product, service, or idea can be obtained before writing a persuasive message.

A sales message to promote pop-up blocker software has protection of children from pornography as its central selling point. The central selling point should be:

Claim messages are often routine because the basis for the claim is a _____.

While writing a persuasive message, you can obtain information about your product, service, or idea by:

As indicated by Maslow's hierarchy of needs, some people respond favorably to advertisements that target their need to be entertained, remembered, appreciated, or respected. The needs that are being targeted are social, ego, and _____ needs.

Eduardo concludes his sales message for video game subscriptions by instructing receivers, "Let us hear from you if you are interested in subscribing to our service." This is an effective request for action.

A way to increase your chances of convincing your audience is to include _____ in your statements.

Which of the following questions should you ask before writing a persuasive message to know your product, service, or idea?

If a product is not superior to its competition in some respects, factors such as favorable price, fast delivery, or superior service can be used as the primary appeal in a sales message.

Which of the following techniques can help in subordinating the price of a product in a sales message?

Establishing a Framework for Business

Focusing on Interpersonal and Group Communication

Planning and Decision Making

Preparing Written Messages

Communicating Electronically

Delivering Good- and Neutral-News Messages

Delivering Bad-News Messages

Understanding the Report Process and Research Methods

Managing Data and Using Graphics

Organizing and Preparing Reports and Proposals

Designing and Delivering Business Presentations

Preparing Resumes and Application Messages

Interviewing for a Job and Preparing Employment Messages

Filters