Exam 6: Delivering Good- and Neutral-News Messages

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Routine messages, such as customer order acknowledgments, are written inductively.

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_____ reminds customers and clients that they made a good choice in selecting a company with which to do business, or it reminds them of the good qualities of their purchase.

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Good-news messages present the main idea at the end.

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The customer service department of Software Solutions received a letter from Samuel Muhler stating that he placed an order for the AccTabs accounting software and instead received a software package entitled ThirdWave. He would like to receive a UPS account number to use when returning the product so that he will not have to pay for the shipping, as well as instructions for packaging and labeling the returned product. Required: Write an email message as the customer service manager of Software Solutions responding to Mr. Muhler's requests. Include an appropriate subject line and message body in your solution. The subject line should be descriptive of the situation (example: UPS Instructions for Returned Merchandise). The body of the message should be written deductively, beginning with the statement that the company is glad to assist with the UPS return of the unordered merchandise. A bulleted list of instructions should follow, including the account information needed for the return. Action verbs should be used. A positive statement about a new software title that is about to be released or other related products should be included. The message should end with a positive, future-oriented idea. A complimentary close such as sincerely or thank you should be followed by your name and signature file information.

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Which of the following guidelines should be followed when extending credit?

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Which of the following is true of a thank-you message?

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What are the guidelines you should follow when extending credit?

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In the context of procedural messages, describe the guidelines you should follow when writing instructions that require more than a few simple steps.

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Managers must take special care in writing standard operating procedures to ensure that all employees complete the procedures accurately and consistently.

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Routine requests and favorable responses to them follow the _____.

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A form message is a document that indicates an order has been received and is being processed.

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Who among the following individuals follows good practice when sending a good-news message?

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Describe form messages used for routine responses.

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Positive responses to favor requests should not sound enthusiastic.

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Mary, a team leader, wants to share information about a new bonus scheme with her team members. In this scenario, which of the following sequences should Mary follow to structure the good-news message?

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_____ are the most frequently used methods of communicating standard operating procedures and other instructions to employees.

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How are routine messages about order and credit handled? What is an acknowledgment message?

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Describe the features of a good positive response to a routine request.

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Neutral-news messages are not likely to generate an emotional reaction from receivers.

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Replies to requests for credit information are complicated.

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