Exam 7: Delivering Bad-News Messages
In a bad-news message, placing the refusal in the first sentence can be justified if the message:
B
You are the president of Technik Inc. Global competition and reduced market share have sent profits on a downward spiral, and as a result, you need to layoff some employees. Nearly 10 percent of the employees will have to be laid off in one week. They will receive two weeks' severance pay, accrued sick leave pay, and career consulting from the human resources department. Write an interoffice memorandum announcing this negative organization news.
Answers will vary. Write the interoffice memorandum inductively, beginning with a short, neutral paragraph.
State how important good employees are to any business. Thank the employees for their hard work and interest in the company's success. Comment on their positive contributions, and mention the talent and skill they bring to the workplace.
Describe the recent problems related to global competition and how global competition has negatively impacted Technik Inc. State the facts and reasons for the problem.
Present the bad news by de-emphasizing it in a dependent clause of a complex sentence. Show empathy to the employees' feelings.
Provide information on the severance benefits and career counseling. Offer to write a letter of reference.
End with a positive idea that affirms the employee's capability to be hired by other companies.
A proposed solution follows:
TO: All Technik employees
SUBJECT: Changes at Technik
During our ten years in business, we have experienced many years of success, thanks to our hard-working employees. Many of you have been with us this entire time and have contributed to the success of the company. Many of our newcomers have brought innovative ideas and cutting-edge knowledge to our company. All of you have worked hard together and have even worked long hours to meet deadlines.
We have produced great products that we can be proud of. This would not have happened without each one of you. You are well aware that increased global competition has drastically reduced our market share in the past year. We have made our best efforts to communicate honestly and openly with you. In light of these quarterly postings, a few employees have understandably sought jobs elsewhere. Most of you, however, chose to remain with the company and have been optimistic that profits would increase. We have tried to cut costs as much as possible to avoid laying off Technik employees. Unfortunately, these cutbacks in expenses are no longer enough, and we now have no other choice but to downsize in order to survive as a company. As president, it is not an easy choice to decide who stays and who goes. In fact, it is one of the toughest decisions that I have had to make during my 10 years in this position. I value all of you and the contributions you have made to this company.
The details of the layoff will be given to those who are laid off, but the bottom line is that Technik must reduce the number of employees by 10 percent the next week. The employees who are laid off will receive the notice today. In an effort to provide financial cushion, they will receive a severance package that includes two weeks' severance pay and any accrued sick leave pay. The human resources department will provide career counseling to interested employees, and supervisors will write letters of recommendations for those who need them.
We hope we have turned the corner toward financial stability. Again, thank you for your dedication to your work and this company.
Describe the components of the inductive outline used in writing bad-news messages.
Answers will vary. The components of the inductive outline are as follows:
a. Opening: It begins with a neutral idea that leads to the refusal or bad news.
b. Body: It presents facts, analysis, and reasons for the refusal or bad news. It states the bad news using a positive tone and de-emphasis techniques. It includes a counterproposal or "silver lining" idea when possible or appropriate.
c. Closing: It closes with ideas that shift the focus away from the refusal or bad news and indicates continuing relationship with the receiver.
Which of the following is an idea that you can incorporate into an effective beginning paragraph of a bad-news message?
The _____ requires that a credit applicant be notified of the credit decision within 30 calendar days following application.
Ashton, a customer care executive at Millington Technologies Inc., receives a message from a customer requesting free service for a laptop whose warranty has expired. Which of the following guidelines should Ashton follow when composing the message denying the customer's claim?
Mark, a senior editor at Logi Corp., is in charge of editing the articles written by Bruno, a newly hired employee. He notices many grammatical errors in Bruno's articles and decides to write a feedback message to Bruno. Which of the following guidelines should Mark follow when composing the message?
In the context of bad-news messages, a(n) _____ is likely to eliminate the need to state the refusal directly because it states what can be done.
Which of the following is a guideline you should follow when developing the reasons section of a bad-news message?
An advantage of using the inductive sequence in a bad-news message is that the inductive sequence of ideas:
Legal and ethical risks can be avoided by reframing a situation as a criticism.
When delivering negative organizational news, convey the bad news as late as possible.
Melody, a manager at Wisbane Inc., received a message from an employee requesting a change in his work timings. However, she had been instructed by her superiors that the company work timings must be strictly followed without any alteration. Which of the following guidelines should Melody follow when composing the message denying the employee's request?
Using the deductive outline helps subordinate the refusal in a bad-news message so that the reasons get the deserved emphasis.
Which of the following is true of the reasons section of a bad-news message?
Which of the following is true of negative organizational news?
An organization's ability to handle difficult situations with tact and empathy powerfully influences the perceptions of employees.
Which of the following is true of face-to-face delivery of bad news?
Using _____ helps subordinate the refusal in a bad-news message.
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