Exam 13: Qualitative Understanding of Communication Behavior: Interviews, Focus Groups, and Ethnography
Exam 1: Getting Started: Possibilities and Decisions58 Questions
Exam 2: First Decisions: From Inspiration to Implementation59 Questions
Exam 3: Ethics: What Are My Responsibilities As a Researcher58 Questions
Exam 4: You Could Look It Up: Reading, Recording, and Reviewing Research56 Questions
Exam 5: Measurement: Research Using Numbers58 Questions
Exam 6: Sampling: Who, What, and How Many60 Questions
Exam 7: Summarizing Research Results: Data Reduction and Descriptive Statistics60 Questions
Exam 8: Generalizing From Research Results: Inferential Statistics60 Questions
Exam 9: Surveys: Putting Numbers on Opinions60 Questions
Exam 10: Experiments: Researching Cause and Effect61 Questions
Exam 11: Quantitative Understanding of Content: Content Analysis60 Questions
Exam 12: Qualitative Understanding of Content: Rhetorical and Critical Analyses, and More61 Questions
Exam 13: Qualitative Understanding of Communication Behavior: Interviews, Focus Groups, and Ethnography60 Questions
Exam 14: Research Results in Print and Online: Writing and Presenting for Scholarly and Other Publics60 Questions
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Which of the following is NOT a unit of Hymes's SPEAKING model?
(Multiple Choice)
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Explain with examples each of the following question types defined by James Spradley: descriptive questions, structural questions, and contrast questions.
(Essay)
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Discuss the advantages and disadvantages of audio- or video-recording interviews.
(Essay)
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A researcher's dress, language, body language, vocabulary, status, and gender might all affect the outcome of the interview.
(True/False)
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Respondents are research participants defined as being able to talk about others as well as about themselves.
(True/False)
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Descriptive notes record the specific methods an ethnographer uses to gather data.
(True/False)
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Typically, observational studies record and interpret individual and group behaviors in an experimental setting.
(True/False)
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A strength of focus groups is that researchers observe human communication in its natural settings.
(True/False)
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Preconceived categories are essential for the analysis of qualitative data.
(True/False)
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Respondents are research participants defined as speaking only for themselves.
(True/False)
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In Dell Hymes's ethnography of communication, a speech community is ______.
(Multiple Choice)
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A disadvantage of qualitative research is that the reliability can be brought into question.
(True/False)
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Explain the differences between unstructured, semi-structured, and structured interviews.
(Essay)
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Name and describe the four relationships between researcher and informants identified by Gold.
(Essay)
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Interviews generally consist of a series of questions asked by a researcher in order to elicit information he or she is interested in.
(True/False)
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The reliability of focus group results can be answered by running a second focus group and comparing the results with those from the first group.
(True/False)
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Which of the following is an advantage of qualitative methods?
(Multiple Choice)
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Analytic notes are the notes an ethnographer writes to make sense of or interpret raw data and observations.
(True/False)
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In Dell Hymes's ethnography of communication, a communicative act is
(Multiple Choice)
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