Exam 13: Qualitative Understanding of Communication Behavior: Interviews, Focus Groups, and Ethnography

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Which of the following is NOT a unit of Hymes's SPEAKING model?

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Explain with examples each of the following question types defined by James Spradley: descriptive questions, structural questions, and contrast questions.

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Discuss the advantages and disadvantages of audio- or video-recording interviews.

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A researcher's dress, language, body language, vocabulary, status, and gender might all affect the outcome of the interview.

(True/False)
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Respondents are research participants defined as being able to talk about others as well as about themselves.

(True/False)
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Descriptive notes record the specific methods an ethnographer uses to gather data.

(True/False)
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Typically, observational studies record and interpret individual and group behaviors in an experimental setting.

(True/False)
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Qualitative data cannot be analyzed using computer software.

(True/False)
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A strength of focus groups is that researchers observe human communication in its natural settings.

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Preconceived categories are essential for the analysis of qualitative data.

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Respondents are research participants defined as speaking only for themselves.

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In Dell Hymes's ethnography of communication, a speech community is ______.

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A disadvantage of qualitative research is that the reliability can be brought into question.

(True/False)
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Explain the differences between unstructured, semi-structured, and structured interviews.

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Name and describe the four relationships between researcher and informants identified by Gold.

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Interviews generally consist of a series of questions asked by a researcher in order to elicit information he or she is interested in.

(True/False)
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The reliability of focus group results can be answered by running a second focus group and comparing the results with those from the first group.

(True/False)
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Which of the following is an advantage of qualitative methods?

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Analytic notes are the notes an ethnographer writes to make sense of or interpret raw data and observations.

(True/False)
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In Dell Hymes's ethnography of communication, a communicative act is

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