Exam 13: Qualitative Understanding of Communication Behavior: Interviews, Focus Groups, and Ethnography

Explain the difference between informants and respondents.

Focus groups cannot be conducted online.

The "constant comparative method" basically means testing new statements or ideas against categories and then reworking the categories as data analysis proceeds.

In a(n) ______ online focus group, members contribute in their own time.

Which one of the following is essentially a qualitative method?

Identify and discuss at least two problems with the focus group method.

Which of the following is NOT one of the relationships between researcher and informants described by Gold?

The basis of most analyses of qualitative data is categorization.

Explain the difference between fixed and flexible coding.

The variability of human behavior over time puts a question mark over the reliability of findings from qualitative methods research.

If quantitative methods are an experimental science in search of law, qualitative methods are a(n) ______ one in search of meaning.

Conversation analysis is a method for analyzing how people negotiate rules for understanding.

Which of the following is NOT a basic principle of ethnographic research?

An interviewer's personal characteristics will not affect how an interviewee responds to the interview.

Which of the following is NOT an analytic unit of Hymes's ethnography of communication?

In a(n) ______ focus group, members interact with one another in "real time."

"Coding" typically means assigning units of information to a category.

The concept of "theory as grounded in data" means that a theory must be in place as a prerequisite to data analysis.

What are the advantages and disadvantages of online focus groups?

Which of the following question types ask respondents to explain the relationships among the terms they use?