Question 1

The semantic differential scale uses a scale anchored by words with opposite meanings.

Accepted Answer

A) True 
 B)False

Question 2

The leadership in my organization is ______. Powerful - - - Weak
The above is an example of a ______.

Accepted Answer

A)  Likert-type scale 
B)  semantic differential scale 
C)  polynomial scale 
D)  nominal scale 
A)  Likert-type scale 
B)  semantic differential scale 
C)  polynomial scale 
D)  nominal scale

Question 3

The acronym "NOIR" stands for ______.

Accepted Answer

A)  nominative - ordinal - interval - ratio 
B)  nominal - ordinal - interval - ratio 
C)  nominal - ordinal - intervening - ratio 
D)  nominative - ordinal - interval - rational 
A)  nominative - ordinal - interval - ratio 
B)  nominal - ordinal - interval - ratio 
C)  nominal - ordinal - intervening - ratio 
D)  nominative - ordinal - interval - rational

Question 4

Valid measures should show everything EXCEPT ______.

Accepted Answer

A)  a close relationship to similar measures 
B)  no relationship to dissimilar measures 
C)  precise wording 
D)  inaccurate information 
A)  a close relationship to similar measures 
B)  no relationship to dissimilar measures 
C)  precise wording 
D)  inaccurate information

Question 5

Semantic differential-format questions use a scale anchored by ______.

Accepted Answer

A)  words with opposite meanings 
B)  "strongly agree" and "strongly disagree" 
C)  0 and 10 
D)  "yes" and "no" 
A)  words with opposite meanings 
B)  "strongly agree" and "strongly disagree" 
C)  0 and 10 
D)  "yes" and "no"

Question 6

Ratio scales have values that ______.

Accepted Answer

A)  can be computed and a true zero 
B)  can be computed and no true zero 
C)  cannot be computed and no true zero 
D)  cannot be computed and a true zero 
A)  can be computed and a true zero 
B)  can be computed and no true zero 
C)  cannot be computed and no true zero 
D)  cannot be computed and a true zero

Question 7

Construct validity predicts "real-world" outcomes.

Accepted Answer

A) True 
 B)False

Question 8

Inter-item reliability checks that individual questions in a set are measuring the same concept.

Accepted Answer

A) True 
 B)False

Question 9

Expert validity and face validity are roughly the same.

Accepted Answer

A) True 
 B)False

Question 10

"Construct," "convergent," "divergent," and "predictive" are all types of reliability measures.

Accepted Answer

A) True 
 B)False

Question 11

The secret to high intercoder or observer reliability is(are) ______.

Accepted Answer

A)  thorough using surveys only 
B)  clear definitions and classifications of observed behaviors 
C)  random selection of observers 
D)  using qualitative interviews 
A)  thorough using surveys only 
B)  clear definitions and classifications of observed behaviors 
C)  random selection of observers 
D)  using qualitative interviews

Question 12

A Likert scale is an example of what kind of measurement?

Accepted Answer

A)  nominal 
B)  ordinal 
C)  interval 
D)  ratio 
A)  nominal 
B)  ordinal 
C)  interval 
D)  ratio

Question 13

Write a brief explanation of reliability and validity to demonstrate that you understand the difference between the two.

Accepted Answer

The answer of Write a brief explanation of reliability and...

Question 14

If your results are reliable, it means other researchers doing your study should get basically the same results each time.

Accepted Answer

A) True 
 B)False

Question 15

A split-half technique involves comparing results from your measurement to the results from a measurement that has already been used and tested.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is a measure of validity?

Accepted Answer

A)  established measures 
B)  split half 
C)  inter-item 
D)  content 
A)  established measures 
B)  split half 
C)  inter-item 
D)  content

Question 17

Parallel forms, split half, and item-total are all ______.

Accepted Answer

A)  types of experimental design 
B)  principles of visual composition 
C)  tests for validity 
D)  tests for reliability 
A)  types of experimental design 
B)  principles of visual composition 
C)  tests for validity 
D)  tests for reliability

Question 18

A 100% reliable instrument that measures the wrong thing can still be useful.

Accepted Answer

A) True 
 B)False

The semantic differential scale uses a scale anchored by words with opposite meanings.

The leadership in my organization is . Powerful - - - Weak The above is an example of a .

The acronym "NOIR" stands for ______.

Valid measures should show everything EXCEPT ______.

Semantic differential-format questions use a scale anchored by ______.

Ratio scales have values that ______.

Construct validity predicts "real-world" outcomes.

Inter-item reliability checks that individual questions in a set are measuring the same concept.

Expert validity and face validity are roughly the same.

"Construct," "convergent," "divergent," and "predictive" are all types of reliability measures.

The secret to high intercoder or observer reliability is(are) ______.

A Likert scale is an example of what kind of measurement?

Write a brief explanation of reliability and validity to demonstrate that you understand the difference between the two.

If your results are reliable, it means other researchers doing your study should get basically the same results each time.

A split-half technique involves comparing results from your measurement to the results from a measurement that has already been used and tested.

Which of the following is a measure of validity?

Parallel forms, split half, and item-total are all ______.

A 100% reliable instrument that measures the wrong thing can still be useful.

Getting Started: Possibilities and Decisions

First Decisions: From Inspiration to Implementation

Ethics: What Are My Responsibilities As a Researcher

You Could Look It Up: Reading, Recording, and Reviewing Research

Sampling: Who, What, and How Many

Summarizing Research Results: Data Reduction and Descriptive Statistics

Generalizing From Research Results: Inferential Statistics

Surveys: Putting Numbers on Opinions

Experiments: Researching Cause and Effect

Quantitative Understanding of Content: Content Analysis

Qualitative Understanding of Content: Rhetorical and Critical Analyses, and More

Qualitative Understanding of Communication Behavior: Interviews, Focus Groups, and Ethnography

Research Results in Print and Online: Writing and Presenting for Scholarly and Other Publics

Filters

Exam 5: Measurement: Research Using Numbers

The semantic differential scale uses a scale anchored by words with opposite meanings.

The leadership in my organization is ______. Powerful - - - Weak The above is an example of a ______.

The acronym "NOIR" stands for ______.

Valid measures should show everything EXCEPT ______.

Semantic differential-format questions use a scale anchored by ______.

Ratio scales have values that ______.

Construct validity predicts "real-world" outcomes.

Inter-item reliability checks that individual questions in a set are measuring the same concept.

Expert validity and face validity are roughly the same.

"Construct," "convergent," "divergent," and "predictive" are all types of reliability measures.

The secret to high intercoder or observer reliability is(are) ______.

A Likert scale is an example of what kind of measurement?

Write a brief explanation of reliability and validity to demonstrate that you understand the difference between the two.

If your results are reliable, it means other researchers doing your study should get basically the same results each time.

A split-half technique involves comparing results from your measurement to the results from a measurement that has already been used and tested.

Which of the following is a measure of validity?

Parallel forms, split half, and item-total are all ______.

A 100% reliable instrument that measures the wrong thing can still be useful.

Getting Started: Possibilities and Decisions

First Decisions: From Inspiration to Implementation

Ethics: What Are My Responsibilities As a Researcher

You Could Look It Up: Reading, Recording, and Reviewing Research

Sampling: Who, What, and How Many

Summarizing Research Results: Data Reduction and Descriptive Statistics

Generalizing From Research Results: Inferential Statistics

Surveys: Putting Numbers on Opinions

Experiments: Researching Cause and Effect

Quantitative Understanding of Content: Content Analysis

Qualitative Understanding of Content: Rhetorical and Critical Analyses, and More

Qualitative Understanding of Communication Behavior: Interviews, Focus Groups, and Ethnography

Research Results in Print and Online: Writing and Presenting for Scholarly and Other Publics

Filters

The leadership in my organization is . Powerful - - - Weak The above is an example of a .