Exam 1: Getting Started: Possibilities and Decisions

Basically, surveys present a series of specific, predetermined questions to a predetermined group of respondents.

Content analysis at its most basic involves:

Ethos is the use of emotional appeals in rhetoric.

Researchers using survey or experimental methods typically will want to assume that the results of their research will apply to people who are similar to the study participants but not in the study.

Suppose you were offered the choice between surveying large numbers of people and interviewing one informed individual in depth. Which approach would you prefer, and why?

Social scientists assume that human behavior and thought can be measured objectively.

Focus groups bring together a small group of people in order to elicit their reactions in their own words to a message, issue, or product.

A "pilot" study is a follow-up study done after an initial study.

Logos is the use of logic in rhetoric.

NCA, in this course, should be understood as the:

Communication Research is a scholarly journal that:

Rhetoricians are essentially interested in the ______ or persuasive tactics used to persuade an audience to adopt the behavior.

Explain the basic assumptions behind the rhetorical, critical, and interpretive approaches to understanding.

The interpretive perspective seeks to understand how humans make sense of events in their lives.

What are the differences between quantitative and qualitative research? How do you know when to use each?

Communication theorist Kenneth Burke is most closely associated with an approach called:

The statement that research should be done for a specific purpose is ______.

Which of the following decision(s) are/is unavoidable in communication research?

Why is triangulation important for research?

Questions about human communication might focus on which of the following?