Exam 1: Getting Started: Possibilities and Decisions

Which of the following decision(s) are/is unavoidable in communication research?

Pathos is the use of emotion in rhetoric.

Approaches such as ______ assume that it is respondents' subjective views of the world that are of interest but combine that research focus with quantitative, computational approaches to record and assess these views.

As a general rule, researchers should always distance themselves from research participants.

______scientists often bring the assumption of an external "real" world that can be observed, understood, and agreed on to the study of human interaction.

The statement that researchers should distance themselves from their research participants is ______.

Triangulation is a process by which a researcher uses multiple methods to ensure that he or she has a good "fix" on a problem.

The scientific method is the only way to do communication research.

Which of the following decision(s) are/is unavoidable in communication research?

Focus groups are a good research method for quantitative research.

There is always one best perspective from which to study human communication.

When researchers use multiple methods providing multiple perspectives, it is called ______.

Describe some potential topics or questions for communication research.

Critical analysis of communication starts from a basic assumption that communication maintains and promotes power structures in society.

Generally, quantitative methods and statistics provide greater insight into human communication than qualitative methods.

Discuss the advantages and disadvantages of using words and language when compared with numbers and statistics to record and describe human behavior.

Determining why different people prefer different types of music is a research topic for communication researchers.

Focus groups depend on bringing together large groups of people.