Exam 16: Social Responsibility and Ethics

How can companies help marketers act ethically when faced with ethical dilemmas?

Deceptive promotion overstates a product's features or ________.

________ involves thinking ahead to create products that are easier to recover,reuse,recycle,or safely return to nature after usage,thus becoming part of the ecological cycle.

Several companies,some of them operating through the Internet,offer paycheck advances.Consumers are encouraged to take out a loan against a paycheck they expect to receive in the near future.These short-term loans with high-interest rates,and high penalties for late payments,are often marketed to consumers who cannot afford having traditional bank accounts.For which of the following practices can these companies be most easily criticized?

Compare the four types of products in the societal classification of products.Provide examples of each type to illustrate your answer.

Critics charge that high advertising and promotion costs unnecessarily increase retail prices.Marketers most likely respond to this criticism by arguing that advertising ________.

The ________ concept specifically focuses on future company needs,but not on future customer needs.

Compare the two common principles that can be used to guide companies and marketing managers on issues of ethics and social responsibility.

Each basic consumer right has led to more specific proposals from consumerists,such as nutritional and ingredient labeling.

Carboi is a company that offers consumers the opportunity to buy carbon offsets,which are contributions to projects that combat global warming by reducing carbon emissions.Carboi offers contribution packages for driving,flying,and home energy use.Through Carboi,consumers can pay some of the ________ costs of their private goods and services.

When a company expands by developing its own products rather than acquiring a competitor,the company is likely to be accused of reducing competition.

List the consumer rights called for by consumer advocates.

Deceptive packaging includes exaggerating package contents through subtle design and misleading labels.

What are the traditional rights of sellers and buyers?

In the progress toward environmental sustainability,a company must first develop a sustainability vision,which serves as a guide to the future.

Controlling the ingredients that go into certain products and reducing the level of advertising "noise" are part of proposals relating to the consumer's right to ________.

A company should avoid high-pressure selling if it wants to ________.

Companies that practice perceived obsolescence use product components that will break,wear,rust,or rot sooner than they should.

According to critics,large marketing companies use patents and heavy promotion spending to ________.

Jeremy Clarkson,a marketing critic,is concerned about the pervasiveness of marketing.He points to advertising messages everywhere,from Web sites and e-mails to unwanted direct mail and catalogs to television commercials and product tie-ins to billboards and store signs.From the description given,it can be concluded that Jeremy is concerned about ________.