Exam 16: Social Responsibility and Ethics

________ marketing is defined as meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

Marketing critics claim that the overselling of private goods results in social costs.

Jeff Barkins is a conscientious marketing manager.Sometimes,Jeff and his staff are unclear what decisions to make when faced with moral dilemmas.Jeff and other managers could create broad guidelines that everyone in the organization must follow in the form of a ________.

Though marketers may make long-term gains with high-pressure selling tactics,this approach can do serious damage to short-term customer relationships.

Which of the following is the best example of a salutary product?

________ marketing means that a company must define its mission in broad social terms rather than narrow product terms.

Lakeland Inc.employees get 40 hours paid leave each year to pursue volunteer projects.The company runs a service day that hosts projects in 25 countries,and it supports a nonprofit that brings young people into public service for a year.Lakeland could be most accurately described as practicing ________ marketing.

Products that give high immediate satisfaction but may hurt consumers in the long run are called ________ products.

A major step in regulating unfair or deceptive acts or practices was the enactment of the ________ in 1938.

Critics who assert that the marketing system promotes too much interest in material possessions are most likely concerned that the result of successful marketing will be ________.

The challenge for makers of ________ products is to add long-run benefits without reducing the products' agreeable qualities.

Which of the following most likely suggests that marketers lack the power to create consumer needs and control market demand?

The ________ concept holds that a company's marketing should support the best long-run performance of the marketing system.

Marketers are most effective when they attempt to create new wants rather than when they appeal to existing ones.

Describe the concept of sustainable marketing.How is it different from the marketing concept,the societal marketing concept,and the strategic planning concept?

When major chain retailers avoid placing stores in disadvantaged neighborhoods,they are accused of the discriminatory practice of ________.

Beverages that are high in sugar are called ________ products.

Identify the major social criticisms of marketing.

A company that makes marketing decisions by considering consumers' wants and long-run interests,the company's requirements,and society's long-run interests is practicing consumer-oriented marketing.

What are the three categories of deceptive marketing practices? Briefly describe each.