Question 1

What are deficient products?

Accepted Answer

A)  products that have neither immediate appeal nor long-run benefits 
B)  products that give high immediate satisfaction but hurt consumers in the long run 
C)  products that have low appeal but may benefit consumers in the long run 
D)  products that are either unsafe or inferior 
E)  products in the decline stage of the product life cycle 
A)  products that have neither immediate appeal nor long-run benefits 
B)  products that give high immediate satisfaction but hurt consumers in the long run 
C)  products that have low appeal but may benefit consumers in the long run 
D)  products that are either unsafe or inferior 
E)  products in the decline stage of the product life cycle

Question 2

Seatbelts are considered to be salutary products.

Accepted Answer

A) True 
 B)False

Question 3

An increase in private goods,such as cars,typically leads to an increased need for public services,such as parking spaces.

Accepted Answer

A) True 
 B)False

Question 4

Some companies intentionally manufacture their products with materials or components that will break,wear,rust,or rot sooner than they should.This practice is called ________.

Accepted Answer

A)  perceived obsolescence 
B)  redlining 
C)  planned obsolescence 
D)  puffery 
E)  reverse redlining 
A)  perceived obsolescence 
B)  redlining 
C)  planned obsolescence 
D)  puffery 
E)  reverse redlining

Question 5

The ________ concept recognizes that organizations thrive from day to day by determining the current needs and wants of target group customers and fulfilling those needs and wants more effectively and efficiently than the competition.

Accepted Answer

A)  societal marketing 
B)  strategic planning 
C)  sustainable marketing 
D)  marketing 
E)  cause marketing 
A)  societal marketing 
B)  strategic planning 
C)  sustainable marketing 
D)  marketing 
E)  cause marketing

Question 6

________ refers to persuading people to buy goods they had no thought of buying.

Accepted Answer

A)  Sustainable marketing 
B)  High-pressure selling 
C)  Customer-driven marketing 
D)  Redlining 
E)  Reverse redlining 
A)  Sustainable marketing 
B)  High-pressure selling 
C)  Customer-driven marketing 
D)  Redlining 
E)  Reverse redlining

Question 7

Briefly discuss the five principles of sustainable marketing.

Accepted Answer

Under the sustainable marketing concept,

Question 8

What is a sustainability vision?

Accepted Answer

Companies can develop a sustainability v

Question 9

Setting prices below cost,threatening to cut off business with suppliers,and discouraging the purchase of a competitor's products are all examples of ________.

Accepted Answer

A)  planned obsolescence 
B)  excessive materialism 
C)  predatory competition 
D)  acquisition 
E)  redlining 
A)  planned obsolescence 
B)  excessive materialism 
C)  predatory competition 
D)  acquisition 
E)  redlining

Question 10

According to the World Bank,firms from Belgium,Haiti,and Russia engage in the most corrupt business practices.

Accepted Answer

A) True 
 B)False

Question 11

________ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.

Accepted Answer

A)  Environmentalism 
B)  Proactivism 
C)  Affirmative action 
D)  Consumerism 
E)  Liberalism 
A)  Environmentalism 
B)  Proactivism 
C)  Affirmative action 
D)  Consumerism 
E)  Liberalism

Question 12

Pleasing products have low immediate appeal but benefit consumers in the long run.

Accepted Answer

A) True 
 B)False

Question 13

Critics claim that companies in the ________ industry are more likely to introduce planned streams of new products that make older models obsolete.

Accepted Answer

A)  automotive 
B)  housing 
C)  food and beverage 
D)  consumer electronics 
E)  music 
A)  automotive 
B)  housing 
C)  food and beverage 
D)  consumer electronics 
E)  music

Question 14

________ calls for "green marketing" programs that develop ecologically safer products,recyclable and biodegradable packaging,and more energy-efficient operations.

Accepted Answer

A)  Pollution prevention 
B)  Pollution control 
C)  Consumerism 
D)  The marketing concept 
E)  The selling concept 
A)  Pollution prevention 
B)  Pollution control 
C)  Consumerism 
D)  The marketing concept 
E)  The selling concept

Question 15

Innovative marketing most likely involves ________.

Accepted Answer

A)  protecting the natural environment 
B)  considering the consumer's point of view 
C)  seeking real product and marketing improvements 
D)  defining goals in broad social terms rather than narrow product terms 
E)  placing an emphasis on increasing short-run sales rather than long-term value 
A)  protecting the natural environment 
B)  considering the consumer's point of view 
C)  seeking real product and marketing improvements 
D)  defining goals in broad social terms rather than narrow product terms 
E)  placing an emphasis on increasing short-run sales rather than long-term value

Question 16

In sense-of-mission marketing,a company defines its mission in product terms rather than social terms.

Accepted Answer

A) True 
 B)False

Question 17

Briefly describe a few ways the American marketing system is accused of harming the consumer.

Accepted Answer

Many critics charge that the American ma

Question 18

In response to charges of ________,marketers point out that advertising makes much of television and radio free to users and also keeps down the cost of magazines and newspapers.

Accepted Answer

A)  minimalistic social costs 
B)  the creation of false wants 
C)  excessive materialism 
D)  high promotion costs 
E)  cultural pollution 
A)  minimalistic social costs 
B)  the creation of false wants 
C)  excessive materialism 
D)  high promotion costs 
E)  cultural pollution

Question 19

According to the societal marketing concept,firms and managers should focus primarily on what marketing efforts are legal and allowed.

Accepted Answer

A) True 
 B)False

Question 20

Trendy Teens manufactures fashionable clothing and accessories for the tween and teen female markets.New merchandise with a very different look is rolled out each season and heavily promoted as the "must-have" style in a variety of media.For which of the following could Trendy Teens be easily criticized in this scenario?

Accepted Answer

A)  deceptive promotion 
B)  redlining 
C)  high-pressure selling 
D)  planned obsolescence 
E)  perceived obsolescence 
A)  deceptive promotion 
B)  redlining 
C)  high-pressure selling 
D)  planned obsolescence 
E)  perceived obsolescence

What are deficient products?

Seatbelts are considered to be salutary products.

An increase in private goods,such as cars,typically leads to an increased need for public services,such as parking spaces.

Some companies intentionally manufacture their products with materials or components that will break,wear,rust,or rot sooner than they should.This practice is called ________.

The ________ concept recognizes that organizations thrive from day to day by determining the current needs and wants of target group customers and fulfilling those needs and wants more effectively and efficiently than the competition.

________ refers to persuading people to buy goods they had no thought of buying.

Briefly discuss the five principles of sustainable marketing.

What is a sustainability vision?

Setting prices below cost,threatening to cut off business with suppliers,and discouraging the purchase of a competitor's products are all examples of ________.

According to the World Bank,firms from Belgium,Haiti,and Russia engage in the most corrupt business practices.

________ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.

Pleasing products have low immediate appeal but benefit consumers in the long run.

Critics claim that companies in the ________ industry are more likely to introduce planned streams of new products that make older models obsolete.

________ calls for "green marketing" programs that develop ecologically safer products,recyclable and biodegradable packaging,and more energy-efficient operations.

Innovative marketing most likely involves ________.

In sense-of-mission marketing,a company defines its mission in product terms rather than social terms.

Briefly describe a few ways the American marketing system is accused of harming the consumer.

In response to charges of ________,marketers point out that advertising makes much of television and radio free to users and also keeps down the cost of magazines and newspapers.

According to the societal marketing concept,firms and managers should focus primarily on what marketing efforts are legal and allowed.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Filters

Exam 16: Social Responsibility and Ethics

What are deficient products?

Seatbelts are considered to be salutary products.

An increase in private goods,such as cars,typically leads to an increased need for public services,such as parking spaces.

Some companies intentionally manufacture their products with materials or components that will break,wear,rust,or rot sooner than they should.This practice is called ________.

The ________ concept recognizes that organizations thrive from day to day by determining the current needs and wants of target group customers and fulfilling those needs and wants more effectively and efficiently than the competition.

________ refers to persuading people to buy goods they had no thought of buying.

Briefly discuss the five principles of sustainable marketing.

What is a sustainability vision?

Setting prices below cost,threatening to cut off business with suppliers,and discouraging the purchase of a competitor's products are all examples of ________.

According to the World Bank,firms from Belgium,Haiti,and Russia engage in the most corrupt business practices.

________ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.

Pleasing products have low immediate appeal but benefit consumers in the long run.

Critics claim that companies in the ________ industry are more likely to introduce planned streams of new products that make older models obsolete.

________ calls for "green marketing" programs that develop ecologically safer products,recyclable and biodegradable packaging,and more energy-efficient operations.

Innovative marketing most likely involves ________.

In sense-of-mission marketing,a company defines its mission in product terms rather than social terms.

Briefly describe a few ways the American marketing system is accused of harming the consumer.

In response to charges of ________,marketers point out that advertising makes much of television and radio free to users and also keeps down the cost of magazines and newspapers.

According to the societal marketing concept,firms and managers should focus primarily on what marketing efforts are legal and allowed.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Filters