Exam 16: Social Responsibility and Ethics

A class-action lawsuit was brought against a national burger chain,charging that its food contributed to the nationwide obesity epidemic.The suit was eventually dismissed,but critics continue to point out the health dangers of many fast food menu items.From the description,it can be concluded that these critics are concerned that the fast food industry is ________.

The management strategy of environmental sustainability focuses on developing ways to support the environment while also producing profits.

Identify the social costs of increased automobile ownership.Describe two options for restoring the balance between private and public goods.Give specific examples.

The challenge posed by ________ products is to add some agreeable qualities so that they will become more desirable in the consumers' minds.

A pen that costs five cents to make may cost a consumer $2 to buy.According to critics,this is an example of ________.

High-pressure selling will most likely work in situations that involve ________.

Describe the harmful impact that a company's marketing practices could have on other businesses.

Which of the following is a traditional right of sellers?

Describe product stewardship,design for environment (DFE),and cradle-to-cradle practices.

What do most companies today focus on when it comes to protecting the environment?

Maytag's front-loading Neptune washer comes in attractive designs and also guarantees quick cleaning and high energy efficiency.The Neptune washer is most likely an example of a ________ product.

While the societal marketing concept considers the future welfare of consumers and the sustainable marketing concept considers future company needs,the strategic planning concept considers both.

Which of the following is a traditional right of buyers?

________ is a management approach that involves developing strategies that both support the ecological balance and produce profits for the company.

The presence of large national chain stores in low-income neighborhoods would most likely help to keep prices down.

________ products give both high immediate satisfaction and high long-run benefits.

Corporate marketing ethics policies should most likely address distributor relations,advertising standards,customer service,and pricing.

Qtopia Inc.is currently designing a new product line with the goal of making each product easy to recover,reuse,or recycle.Qtopia Inc.plans to recover many of these products when they reach the end of their life cycle and reuse components in new products.In this case,Qtopia Inc.is demonstrating ________.

Ingenious Group views and organizes its marketing activities from the viewpoint of its buyers.Management works hard to sense,serve,and satisfy the needs of its well-defined group of buyers.Which of the following does Ingenious Group most likely practice?

Environmentalists assert that the marketing system's goal should be to maximize ________.