Exam 10: Buying, Using, and Disposing

Chet meets each Wednesday night at his local bookstore with a small group of computer enthusiasts.The group calls itself X-Hackers because at one time all of these select members were hackers.Today,members of the group have similar values and have pledged to stop computer hacking.Which membership factor best describes what brings this group together?

A typical antecedent state is product disposal.

Julie Morgan loves to go into Springer's Old Country Gifts.It always smells like a field of spring flowers.The lighting gives all the products a warm glow,and the mood music is just perfect for casual browsing.After her visit to the store,Julie is always in a better mood.Springer's Old Country Gifts has attracted Julie with its ________.

A point-of-purchase stimuli is part of the purchase environment.

A good metaphor for a women whose timestyles are spontaneous in their planning orientation and have a present focus is "Time is a mirror."

Customers are more likely to buy an inferior product now rather than wait for a better one if their culture thinks of times as a map rather than as a river.

In some environments,it is very difficult to dispose of used products.Explain what special types of disposal problems are created by densely populated areas and what type of business could be created in Manhattan,New York or Hong Kong that would take advantage of this difficulty.

Wynona was impulsive.Her friends accused her of being calculating,but she thought of herself as simply an analytical thinker.She wanted what she wanted and tomorrow could take care of itself.Researchers would classify her as being a hedonic variety-seeker.Which of the following time metaphors would best capture Wynona's perspective of time?

Beth likes to volunteer at a local food bank.Because she once worked at a large supermarket and saw lots of food that had not been purchased,she arranged for a local store to give unsold items to the food bank.Beth was engaged in ________.

Explain the queuing theory.

Innovative merchants have turned to retail theming to provide new ways to stimulate and encourage consumers during their shopping experience.A retailer that used a simulated outdoor environment (such as a fishing pond with real fish)to attract outdoor enthusiasts to the retail store is using a ________ theme.

Impulse items such as candy or gum are placed near the checkout.

A normative community is an actual or imaginary individual or group conceived of having significant relevance upon an individual's evaluations,aspirations,or behavior.

________ includes a buyer,a seller,and a product or service and other factors.

A general attitude toward shopping is called ________.

________ is the conscious designing of retail space and its various dimensions to evoke certain effects in buyers.

Which of the following is considered a post-purchase process?

List and explain the four kinds of retail theming techniques.

Define the term "reference group" and explain the difference between a "membership reference group" and an "aspirational reference group."

Putting more and more people into the same marketing space will increase arousal in customers.This can be seen as either positive or negative,depending upon each customer's interpretation of this arousal.