Question 1

Acculturation agents may come from the culture of immigration,but not from the culture of origin.

Accepted Answer

A) True 
 B)False  False

Question 2

With respect to the acculturation process,what is the relationship between maintenance and segregation?

Accepted Answer

A)  People who belong to the dominant culture attempt to maintain their cultural superiority by isolating the subculture values of new immigrants and physically segregating members of new subcultures into separate groups. 
B)  New immigrants often attempt to maintain their old cultural backgrounds by segregating themselves, living and shopping in physically separated areas from the main culture. 
C)  Members of a subculture who have been in a larger culture for a long period of time maintain their alliance to the new culture by segregating themselves from new immigrants. 
D)  The relationship is subtle. There is constant battle between new immigrants attempting to maintain their new identity and language and the dominant culture applying pressure to segregate new immigrants, thus separating them from the new culture. 
A)  People who belong to the dominant culture attempt to maintain their cultural superiority by isolating the subculture values of new immigrants and physically segregating members of new subcultures into separate groups. 
B)  New immigrants often attempt to maintain their old cultural backgrounds by segregating themselves, living and shopping in physically separated areas from the main culture. 
C)  Members of a subculture who have been in a larger culture for a long period of time maintain their alliance to the new culture by segregating themselves from new immigrants. 
D)  The relationship is subtle. There is constant battle between new immigrants attempting to maintain their new identity and language and the dominant culture applying pressure to segregate new immigrants, thus separating them from the new culture. B

Question 3

If you were born between 1946 and 1964,you would belong to the War Baby Generation.

Accepted Answer

A) True 
 B)False  False

Question 4

The term "Asian" refers to 20 ethnic groups,the largest of which is Chinese.

Accepted Answer

A) True 
 B)False

Question 5

In the process of ________,new immigrants adopt products,habits,and values they identify with the mainstream culture.

Accepted Answer

A)  assimilation 
B)  maintenance 
C)  segregation 
D)  resistance 
A)  assimilation 
B)  maintenance 
C)  segregation 
D)  resistance

Question 6

A nuclear family consists of ________.

Accepted Answer

A)  a mother and at least one child 
B)  a mother, a father, and at least one child 
C)  two generations of a family 
D)  three generations of a family 
A)  a mother and at least one child 
B)  a mother, a father, and at least one child 
C)  two generations of a family 
D)  three generations of a family

Question 7

The Big Three American ethnic subcultures are African Americans,Hispanic Americans,and Jewish Americans.

Accepted Answer

A) True 
 B)False

Question 8

A ________ is defined as a group whose members share beliefs and common experiences that set them apart from others.

Accepted Answer

A)  network 
B)  subculture 
C)  micro culture 
D)  cohort 
A)  network 
B)  subculture 
C)  micro culture 
D)  cohort

Question 9

________ refers to analytical techniques that combine data on consumer expenditures and other socioeconomic factors with geographic information.

Accepted Answer

A)  Geodemography 
B)  Senior market 
C)  Consumer identity renaissance 
D)  Perceived age 
A)  Geodemography 
B)  Senior market 
C)  Consumer identity renaissance 
D)  Perceived age

Question 10

________ are 8- to 14-year-old children.

Accepted Answer

A)  Gen Y 
B)  Tweens 
C)  Millennials 
D)  Echo Boomers 
A)  Gen Y 
B)  Tweens 
C)  Millennials 
D)  Echo Boomers

Question 11

What are age cohorts? Briefly explain how marketers use age cohorts to segment markets.

Accepted Answer

An age cohort consists of people of simi

Question 12

Explain why the Islamic market should be important to U.S.marketers.

Accepted Answer

Muslims will make up more than

Question 13

Explain the difference between a high-context culture and a low-context culture.

Accepted Answer

In a high-context culture,grou

Question 14

Alcoholics Anonymous and Weight Watchers follow the spiritual-therapeutic model.

Accepted Answer

A) True 
 B)False

Question 15

The actual number of years a person has been alive is their ________ age.

Accepted Answer

A)  perceived 
B)  chronological 
C)  confirmed 
D)  cohort 
A)  perceived 
B)  chronological 
C)  confirmed 
D)  cohort

Question 16

A subculture is a group whose members share beliefs and common experiences that set them apart from others.

Accepted Answer

A) True 
 B)False

Question 17

Jim Smith,Don Carson,and Jeff Sweeney are all 54 years old,so they can be sorted into ________.

Accepted Answer

A)  an age cohort 
B)  subculture 
C)  Gen Z 
D)  nuclear family 
A)  an age cohort 
B)  subculture 
C)  Gen Z 
D)  nuclear family

Question 18

Explain the difference between kosher food (Jewish)and Halal food (Muslim).

Accepted Answer

Kosher and Halal food forbid p

Question 19

Mainstream marketers used to avoid religion topics; now they actively target church members.

Accepted Answer

A) True 
 B)False

Question 20

Which of the "Big Three" American subcultures makes up 13% of the population?

Accepted Answer

A)  African American 
B)  Hispanic American 
C)  Asian American 
D)  Arab American 
A)  African American 
B)  Hispanic American 
C)  Asian American 
D)  Arab American

Acculturation agents may come from the culture of immigration,but not from the culture of origin.

With respect to the acculturation process,what is the relationship between maintenance and segregation?

If you were born between 1946 and 1964,you would belong to the War Baby Generation.

The term "Asian" refers to 20 ethnic groups,the largest of which is Chinese.

In the process of ________,new immigrants adopt products,habits,and values they identify with the mainstream culture.

A nuclear family consists of ________.

The Big Three American ethnic subcultures are African Americans,Hispanic Americans,and Jewish Americans.

A ________ is defined as a group whose members share beliefs and common experiences that set them apart from others.

________ refers to analytical techniques that combine data on consumer expenditures and other socioeconomic factors with geographic information.

________ are 8- to 14-year-old children.

What are age cohorts? Briefly explain how marketers use age cohorts to segment markets.

Explain why the Islamic market should be important to U.S.marketers.

Explain the difference between a high-context culture and a low-context culture.

Alcoholics Anonymous and Weight Watchers follow the spiritual-therapeutic model.

The actual number of years a person has been alive is their ________ age.

A subculture is a group whose members share beliefs and common experiences that set them apart from others.

Jim Smith,Don Carson,and Jeff Sweeney are all 54 years old,so they can be sorted into ________.

Explain the difference between kosher food (Jewish)and Halal food (Muslim).

Mainstream marketers used to avoid religion topics; now they actively target church members.

Which of the "Big Three" American subcultures makes up 13% of the population?

Buying,Having,and Being: An Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Culture

Filters

Exam 13: Subcultures

Acculturation agents may come from the culture of immigration,but not from the culture of origin.

With respect to the acculturation process,what is the relationship between maintenance and segregation?

If you were born between 1946 and 1964,you would belong to the War Baby Generation.

The term "Asian" refers to 20 ethnic groups,the largest of which is Chinese.

In the process of ________,new immigrants adopt products,habits,and values they identify with the mainstream culture.

A nuclear family consists of ________.

The Big Three American ethnic subcultures are African Americans,Hispanic Americans,and Jewish Americans.

A ________ is defined as a group whose members share beliefs and common experiences that set them apart from others.

________ refers to analytical techniques that combine data on consumer expenditures and other socioeconomic factors with geographic information.

________ are 8- to 14-year-old children.

What are age cohorts? Briefly explain how marketers use age cohorts to segment markets.

Explain why the Islamic market should be important to U.S.marketers.

Explain the difference between a high-context culture and a low-context culture.

Alcoholics Anonymous and Weight Watchers follow the spiritual-therapeutic model.

The actual number of years a person has been alive is their ________ age.

A subculture is a group whose members share beliefs and common experiences that set them apart from others.

Jim Smith,Don Carson,and Jeff Sweeney are all 54 years old,so they can be sorted into ________.

Explain the difference between kosher food (Jewish)and Halal food (Muslim).

Mainstream marketers used to avoid religion topics; now they actively target church members.

Which of the "Big Three" American subcultures makes up 13% of the population?

Buying,Having,and Being: An Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Culture

Filters